#Time to monitor $Skechers USA(SKX)$ and $Under Armour(UA)$
Happened to be the user of these two brands and found that the quality is not bad. Hence was thinking to analyse in greater details for these two brands and see if there will be potential for them to be like $Nike(NKE)$ or Adidas.
As of now, Skechers seems to be less 'pricey' from PE perspective. In the other hand, Under Armor has been in a downtrend. Every now and then, we probably can read some of the negative news such as departure of CEO... All these has brought UA down to earth.
While waiting for the market price for these two brands to fall a little bit more, it is better to start selling put to gain some premiums. This only works for those seriously want to hold them for long haul and have faith in products made by UA or SKX.
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