There could be many reasons for 1st quater drop in subscriptions. The prime reason could be growing job losses during covid lockdowns which eventually would be a temporary loss of subscribers. As the employment numbers grow back, affordability of paying subscription would surely come back. Who doesn't want some entertainment after work ? Even the new entertainme content also became limited due to Covid lockdowns. But It suerlyget to normal as the employment numbers grows. With employm growth back, it will surely increase affordability. Every market and everyone got hit by pandemic. Nothing lasts forever. Everything that goes up will come down including pandemics. And everything thatcomes would Surely wish to go up again. Isn't that we call cycle of life. Same applies to product life cycles. As a living beings, each one has a probability of falling down. But whenever happens, most of us would get up and get back on again as soon as possible. This whole world is made sustaining and sustainability and so ate our products and services. Afterall these are made by us, so similar to us our creations follow exactly our lifestyl.