Apple  plans to slow hiring and spending growth next year in some units to cope with a potential economic downturn.

The potential move would see Apple - the world's most valuable company - joining Tesla, Microsoft, Meta Platforms, Twitter and Google etc in slowing hiring.

Apple is expected to launch new iPhone models (iPhone 14) in September 2022 which is a yearly event. Beside the new iPhone models, Apple is also planning an aggressive product launch schedule in 2023 that includes a mixed-reality headset, its first major new category since 2015.

Fears have risen in recent months that aggressive interest rate hikes by the Federal Reserve to tame an unabating surge in inflation could tip the economy into a recession. The price pressures have also raised worries that customers could curb spending on discretionary items like smartphones.

Apple's iPhones is still among the most sold phones in the world, with the company holding a 17% market.

I believe the financial report announcement on 28 July 22 on the earning of Apple will be lower than last year. The performance of company is mainly affected by alot of factors beyond the control of the company. Some examples of the factors : supply chain (shortage of chips and other basic materials) disruption, Covid lockdowns in China which are affecting the production, Ukraine war, oil price increase, inflation, etc.

Apple is a good company with good fundamentals. I trust Apple’s products and have confidence with the company performance in the future once all the above factors have been resolved. I am also a loyal fan of Apple and I have been using Apple iPhones since 2009.