$Meta Platforms, Inc.(FB)$Tiktok and Youtube are taking market shares from them, but look at the bigger picture. FB, whatsapp, FB messenger and instagram remains top 5 social media in terms of DAU, they are trying their best to copy Tiktok by implementing Reels which is their biggest growth driver for their social media platform.
Once they figured out a way to monetize more from Reels, Apple IOS headwind would no longer be a big issue. Though, be prepared to hold the stock long term, as the headwind will persist throughout the 1st half of 2022.
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They have already make instagram feed almost unusable with ads and "recommended post". Imagine them adding ways to monetize from reels, more people is going to leave the platform.
The only hope is metaverse.