A "New Normal" Overvalued

The pandemic has caused alot of businesses to be disrupted and also financially affected with movement restrictions and lockdowns all over the world. All these restrictions meant that there would be a big changed in lifestyle and habits. This is why many calling this: The New Normal.

And due to the emergence of this new Normal, some businesses benefited from all the lockdowns and restrictions. Brands and businesses like Peloton, Zoom, Netflix and maybe even Zillow are some of which actually saw an all time high surge in their stocks and prominence during the 2020 pandemic period of peak. Things looked really promising back then, just a year ago and nothing seems to be going to go wrong for them. And why not? The New Normal seems to be here to stay. The New Normal will change our lives and habit from now on, and we will continue to carry on this new way of normalcy from now on. That was what many believed.

Or is it really such? Just one year after in 2021, when countries started to open up and started to revive normal activities like allowing some gatherings and some dining out, and also allowing gyms and work back in office to regain, the new normal somehow slowly becomes a forgotten culture. Or a culture nobody actually prefer. Most people still prefer going to gym to work out. Most people still prefer going back to office to work and interact and mingle with their colleagues. Most people can't wait to go to any restaurants or pub for a meal or beer, meeting up with friends. With the revival of lifestyle and activities that are familiar to us once again, stocks and businesses like Peloton, Zoom, pillow and even Netflix came crushing downwards to an all time low. Or at least back to where they were in the beginning.

These brands and businesses or even technology were supposed to be the icons of the "New Normal" way of life. The New normal are supposed to be here to stay and that is how many have predicted it to be. But like the New Normal itself, it was overvalued. It was over hyped and somehow shortlived. It did not live up to its expectations. So was Peloton, Zoom, Netflix. Most of us rather go out for gym in groups than doing it at home, that is why the sustainability of Peloton home gym equipment kinda lost it's aura and necessity. Why Zoom when we now can meet up physically with our friends or clients or is there really need to study from home via zoom when physical school classes still work best? Most people subscribed to Netflix and still watch movie via Netflix now, but probably not as much as during the 2020 where we got no where to go but home.

I am not sure if these brands, these tech and businesses will revive and go back to it's former glory again but for sure, these brands might have been made "overvalued" by the overlvaluing of the "New Normal", and this New normal certainly didn't outlast human nature. The New normal underestimated the human nature of freedom, socializing and interaction. The New normal would be a phase where not many would want to remember for very long. And human nature and human spirit will always last, that is the Normal we are familiar with.