Peloton's brand appeal to a niche market that is in need of convenient access to fitness. It's business model is working well. As the company's subscriber base continues to grow at a rapid pace, Peloton's stock price has been increasing quickly. This trend should continue as the company expands the reach of its streamable classes and racks up more licensing deals. While investors in Peloton stock will have to endure frequent volatility, the company's unique business model and recurring revenue stream should lead to long-term growth.
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