Meta Platforms (FB), Earning Reports, Transcript and Conference Call: Takeaways
Focusing on the Main Risk Factors:
1. Competition, TikTok attracts young adult users from Meta platforms. Hence, Reels was created to challenge TikTok in the long term, to ensure young adult users are using Reels instead of TikTok. Google and Amazon taking away market share for Advertising Marketing services.
2. Investing in Metaverse, long term project, if its unsuccessful will damage cash flows and other incur more expenditure for the companies.
3. Not generating and losing clients through marketplaces on ads services.
Action plan:
1. Optimize Reels to generate higher monetising services and shift to short form videos to improve overall engagement throughout FB and IG, (Put ads on Reels and change FB interface to refocus growth of younger audience).
2. Enhancing WhatsApp and Messenger to compete with Telegram, Discord and Slack. Integrate Apps with E-commerce, such as, Partnering with Uber and JioMart to help book a ride or have their groceries delivered right from a chat. (Integrate with other Apps, E.g. WeChat: Able to buy stuff on their apps).
3. Expanding Metaverse, focus on VR, AI computing and integrating it with Meta apps (FB & IG) for 2D and 3D experiences. (Progress: maybe 25%, long way to go). - Reason: Community sharing started from Text, followed on by Camera and Photo-taking, then now Videos (Primary thing) and in future AR and VR. [Meta wants to be the first mover advantage in VR and AR’s world in community sharing].
Financials Statement:
Income Statement: (Great)
YoY: Revenue up 37.2% from 2020.
Net Income: Increased 10 billion from 2020 Fiscal Year.
EPS: Increased from 10.22 to 13.99 as of 2021 ending.
Overall: Fantastic, no idea why they focus on Q4 itself, which causes the drop.
Balance Sheet: (Beautiful)
-Cash on Hand: 16bn
-No Long Term Debt
Cash Flow: (Great)
1. FCF of 39bn
2. Cash from Ops: Increase 19bn from 2020 to 2021.
Overall: Financials are good, just analysts expected too much from FB for their Q4’s earnings report.
As always, stay safe, and may the market be ever in your favour~
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