Google: Worth Looking Forward To

JessieTheresa
2022-02-22

$Alphabet(GOOG)$

Alphabet is the company behind search engine behemoth Google, which according to GlobalStats' statcounter handles more than 90% of the world's web searches -- a market share the company has enjoyed for a long, long time. The Google brand also accounts for around two-thirds of Alphabet's top line, and (for the time being, anyway) all of the company's actual profits.

And what profit growth we've seen. Last year's net income of $76 billion is leaps and bounds better than the $9.7 billion bottom line the company produced 10 years ago, back in 2011. The stock's price has rallied nearly 800% during that timeframe, from $305 per share then to $2,720 now.

That's a tough act to follow, leading some investors to think Alphabet's highest-growth days are behind it. And, perhaps they are. The world certainly seems to already be using the world wide web as much as it feasibly can. What's left to drive future growth?

As it turns out though, there's still plenty of opportunities for Alphabet to continue its expansion. The company's Android is also the world's most popular mobile operating system, with GlobalStats data indicating it's installed on 70% of the world's actively used mobile devices. This market isn't saturated yet, meaning there's plenty more growth potential in the cards for the advertisement and app-selling platform. In the meantime, Alphabet continues to refine its YouTube property, which boasts 2 billion users per month consuming over 1 billion hours' worth of video content every single day. Alphabet is also showing strong growth in the ever-expanding area of cloud services with its Google Cloud offering.

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