我最討厭的拼多多,竟然幹過了京東,我該對它刮目相看了嗎?$拼多多(PDD)$$京東(JD)$
提起拼多多,大家的印象是“便宜”、“假貨”,但我對它的產品沒有印象,因爲我不用,拼多多的營銷算是成功,但是也成功的讓人討厭,每天微信羣裏各種鏈接拼團,砍價,花樣百出。
營銷的手法不討喜,但卻成功,否則沒有那麼多次被騷擾,也不會覺得厭惡,所以你看,用不用,我都得關注它,所以不得不說,營銷的結果是好的。
從最初的“農村包圍城市”策略,再到現在聯手國美,一步步棋下的都很準,當年國美和蘇寧打的火熱,而近兩年,似乎國美早已經不再是蘇寧的對手,而這一次來了拼多多,或許後續的劇情讓大家有所期待了。
目前拼多多開始頻頻打入高端市場,似乎想要甩掉“便宜”這個標籤,不知道這波操作能否讓消費者改觀,但是從目前的市值來看,拼多多暫且打敗京東坐上了我國第二大電商的寶座。
當然了,這個寶座能坐多久,還要看後續京東的表現,而這個月,京東計劃在香港上市,京東的業務較拼多多更爲多元化,涉及零售、金融、物流、健康、人工智能等領域,因此一旦有更多資金注入,拼多多想要穩住目前的排名怕是也不容易。

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