$Netflix(NFLX)$While Netflix waits for subsequent seasons of its hard-hitting series to boost memberships, the next likely push for subscriber growth will be the introduction of its ad-supported tier. The company announced its venture into ads in early 2022, partnering with Microsoft to get the job done. As ad-supported streaming options have grown in popularity, the move is positive for the company and potentially opens up a market of people who previously saw the platform as too expensive. However, the ad initiative will not come into effect until at least early 2023 -- leaving less to boost Q3 2022.

Additionally, a recent study from Civic Science has shown that ad-supported options are more likely to attract existing Netflix subscribers than new ones. A survey in mid-July showed that 32% of current Netflix members would likely make the switch to a lower-priced ad-supported tier. However, 26% of non-Netflix members said they'd probably subscribe to the ad-supported option. So, while Netflix is hopeful that an ad-supported service will boost subscriber growth, it looks more likely to retain current members. The data suggests that even if the ad-supported tier launched in Q3, it might not garner the subscriber growth investors are hoping for.