As a substantial amount of investors are retail, splitting the stock will yield lots of interest from younger investors that are more tech savvy and more likely to be fans of Elon Musk's Ironman personality. Like Steve jobs/Apple, Elon Musk/Tesla have similar appeal to similar demographics. On top of that, the "Go Green/save the world/renewable energy mission/goal/approach/slogan appeals to a larger demographics beyond Apple's. As EV adoption soar on a worldwide scale, demand will only go parabolic and tapering off will probably be 30 to 50 years from now(generally families don't keep cars for more than 12 years) from now, considering that overwhelming majority of the cars in the world are still on carbon based fuel/ICE. Without factoring robotaxi (imagine just adding half of Uber/Lyft market share to Tesla), Battery bussiness and AI robot(Optimus), their cybertruck/van/4680 battery production/Semi trucks/major factory expansion/sourcing and building of new gigafactories will keep Tesla on the forefront of it's competitors and that will also keep them on their toes, which like cellphones/4G/smart phones transition from old gsm/2G technology, will be super fast. What I have covered is just the tip of the iceberg, synergy with SpaceX/Neuralink/Boring/OpenAI/SolarCity/Deepmind/etc is still in it's infancy or not even there so think of the possibility and the leverage Tesla has and the profits it will be able to reap in the near future. Honestly, I can't even imagine. Being able to control your daily life with your thoughts/cybernetic implants/traveling to space as a commoner isn't as farfetch and ridiculous anymore. Think Ironman [Cool]