There's a lot of reason to be positive still. The potential restarting of the Apple car team, the move into chip design, the maintaining of a strong demand for its premium products, the recent upsell of the iPhone range (more demand for the plus or pro models as consumers feel it's more worth to pay the premium than just buy the base model), AppleTv's exploration intooffering exclusive sports content (MLS, maybeBundesliga? Tim Cook recently met up with Bayern Munich's CEO). All these positives don'ttranslate to earnings growth yet.. BUT if you're holding a very long outlook, there's no reason to panic. Hold or invest in your position. Apple is still the company we know it to be: A strong premium brand with products that provide desirable lifestyle solutions to its users.
$Apple(AAPL)$
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