$NKE $Nike(NKE)$ - I do like me some Nike shares. Always a good choice as a long hold. I recommend this to all my nieces and nephews when they start their first portfolio. I'd do the same with my kids when they are old enough.
I basically tell them to pick 5 or 6 companies that have been around for a long time, and they can picture being around 20+ years from now. I also frequently recommend $MSFT $Microsoft(MSFT)$ and $KO $Coca-Cola(KO)$ as great picks for "forever holds." I'm all about those KO dividends.
If you start investing at 18, by 40 you're good to go. No risk needed. No trading needed.
Good luck.
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