1. $American Express(AXP)$ - USA
No one love American Express, but everyone recognizes its functionality. You can buy nice things with it.
Similarly, US football team that doesn’t capture the imagination of other, more established team in spite of the fact that they have some established players. The U.S. players own stellar resumes, as they suit up for iconic clubs like Chelsea, AC Milan, Arsenal, and Juventus. The team neatly reflects the nation it represents, as its more diverse and multicultural than ever. Roughly half the roster consists of players of color.
2. $Apple(AAPL)$ – Portugal
Hip. Sexy. Expensive.
That’s the Apple way and they’ve gained a worldwide following for it. Yet, some think that they have run out of ideas and have been cruising on their history and the success of the iPhone for years.
Portugal is nothing but history and they absolutely have been livig off the back of Ronaldo for the last decade at least.
Both badly need to forget their history and focus on the future.
3. $IBM(IBM)$ – Netherlands
Everyone assumes that IBM is a bit behind the times, but the reality is that the old reliable is, well, reliable. It just keeps on ticking along, always far more successful than you expect it can be or know is.
Likewise, Netherlands is not front of mind any longer. But, there they were in quarter-final of World Cup 2022.
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