$Apple(AAPL)$ is my top pick. Apple have an army of loyal fans. Many aren’t just Apple users – they’re Apple promoters. Many of them will buy multiple Apple products, no matter what the cost. And it’s hard to think of another brand that has managed to achieve the same adoration and fan base that this brand has.

In terms of functionality, Apple knows how to create a product that’s really easy to use. Pick up an iPhone or log into an iMac and you can use it, without struggling to work out its features.

Apple is a company that is known to put ease-of-use as the main goal when designing a product. And as technology continues to advance, Apple still manages to create a product that works for absolutely anyone using it. Whether you sell a physical product or a service, making things simple for your audience is a crucial part of getting people on side with your brand. Something that Apple stands light years ahead of it’s competitors on.

A company has to be evolving, otherwise it’ll get lost amongst its competitors. Even companies like Apple that stand out as leaders, will continuously evolve so that their audience can always expect something new, fresh and exciting from their latest product launch. This is the reason that they stand as a leader, rather than a follower. If you want to be a leader in your space then you need to continuously evolve. And that doesn’t mean find out what your competitors are doing and copy them. Hire researchers and forward thinkers who will drive your company forward and develop new things that your customers are going to love.

What started as a computer company, is now famous for its phones, music, TV, and more recently, watch technology. Apple continues to evolve.

$Apple(AAPL)$ create a powerful set of values that keep people truly hooked to it.

@CaptainTiger @TigerStars