Joshigan
2022-09-06

The countdown Continues another price hike to come

@A.111：Apple iPhone 14 Event: A Price Hike Is Expected, but Will There Be 'One More Thing'? Top-end iPhones are expected to get a price increase as tech world awaits first glimpse of Apple's move into virtual reality Apple Inc.'s coming iPhone 14 lineup might not bring too many new features, but there could be one big change in store. After holding steady on iPhone prices a year ago, some analysts expect that Apple (AAPL) will increase the price of its iPhone 14 Pro models this year amid camera, chip, and design enhancements--as well as lingering pressure from supply costs and the strong U.S. dollar. Amid the highest inflation rates in decades, there have been concerns about consumers growing more cost-conscious -- especially lower-wage earners -- but Apple is expected to keep its standard iPhone models at the same starting price while increasing the base $999 and $1,199 prices on its iPhone Pro and Pro Max. "While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release," Wedbush analyst Daniel Ives wrote in a recent note to clients. The company is expected to debut the new iPhone family at a Wednesday event that will kick off at 1 p.m. Eastern time. Apple's smartphones are its biggest business by far, bringing in more than $162 billion through three quarters of the company's fiscal year, more than 57% of Apple's revenue total. $Apple(AAPL)$$Nasdaq 100 Trust(QQQ)$$SPDR S&P 500 ETF Trust(SPY)$View on SPDR S&P 500 ETF Trust(SPY)BullishBearish
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