Netflix has teamed up with Ubisoft, one of Europe’s biggest video game companies, as the streaming giant seeks to bolster its fledgling gaming business.
The California-based streaming service will launch three new mobile games next year based on Ubisoft’s games, including its most successful title Assassin’s Creed.
The move comes as Netflix attempts to accelerate growth of its new gaming arm amid a slowdown in the company’s streaming business. The streaming group has lost more than half of its market value since April when it revealed its decade-long subscriber growth had ended.
The partnership will entail the French gaming group developing the mobile games for Netflix. This will also include a game based on Ubisoft’s Mighty Quest, a castle-building and monster-looting game, and the historical puzzle adventure game called Valiant Hearts.
The games will be made available exclusively to Netflix subscribers, with no ads or in-app purchases, allowing Ubisoft to tap into new audiences and experiment with fresh formats for existing titles. No details of the deal value have been announced.
Netflix entered the gaming sector last year, hiring a number of high-profile executives, as it joined the world’s largest technology companies in trying to grab a slice of the most valuable portion of the entertainment industry.
Big Tech groups including Amazon, Facebook-owner Meta, Google and Apple have all stepped up their investments in video games in recent years, vying to become the “Netflix of gaming”.
Comments