How can you first make the statement that Meta commands 90% of the market and then follow that with a later statement saying they have failed to be the clear winner? Makes no sense.
How does a company with a core business in social media and social interactions (Facebook, WhatsApp, Instagram) lose to hardware manufacturers like Apple and Samsung that would have to first create a social media platform before they can aggregate services into a Metaverse concept? If anything, the struggle for Apple and Samsung to build that entire social ecosystem is far more complex than trying to construct the hardware devices to support it.
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