$Lucid Group Inc(LCID)$ probably it's not wrong to say that lucid totally screw up from the beginning.
While Tesla aim to produce and make cheap and affordable EVs to the mass and has been way ahead of competitors and laid the ground work ahead,
lucid came several steps slower then Tesla and couldn't take away the market share. Unfortunately the gravest mistake it did was to aims to rely on slightly improved technology and expensive built trying to target the luxury market.
At that time signs of inflation and recession is on the rise, and yet lucid went full on into it's business strategy and worst didn't took consideration of other macroeconomics factors that may affect its strategy. Than came the COVID, the war and ultimately supply chain shortages, oil prices surge and the shift in the alliance of US.
When lucid took the goal of challenging Tesla and other EVs in the market by going for luxury sector it already created a pitfall for itself. It's like a one way ticket with point of no return. It's either it's strategy had to be executed perfectly? Or end up in devastation.
Today lucid EVs is still astronomically expensive despite those little discounts, do your research, other existing luxury auto makers are producing even way better luxury EVs now and the non luxury auto makers such as Hyundai ioniq 5 and 6 are making really fantastic EVs etc. The market is becoming more saturated with good and cheaper EVs and the luxury out there are better than lucid.
All in all are better value for money than lucid.
Lucid is in serious trouble without a doubt. As it need to complete in both cheaper and luxury factors and there's no way out of the trench now.
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