Shared micromobility company Helbiz said it will do a reverse stock split in an attempt to get back into compliance with the Nasdaq, which issued the company a delisting notice last July because its stock was trading too low.
Helbiz is also rebranding to Micromobility.com Inc. to position itself as a micromobility brand that offers retail, rentals, shared micromobility, and *checks notes* sports streaming services.
The rebrand comes alongside the launch of a new brick-and-mortar retail business, which will include the setting up of physical stores across the U.S., starting with its first store in SoHo, New York City in the next 60 days. There’s also an e-commerce site up today, featuring a small selection of e-scooters, e-bikes, helmets and water bottles.
Due to the name change, Micromobility.com’s stock will start trading under the new ticker symbol “MCOM” and its warrants under “MCOMW” starting Friday. Helbiz’s stock closed Thursday at $0.12, down 4.5%, and then tumbled as much as 20% in after-hours trading.
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