I started a small position in $RIVN. $Rivian Automotive, Inc.(RIVN)$
I'm impressed by founder RJScaringe. Vehicles seem to be solid and I'm starting to see their Amazon Vans everywhere!
More details on my thinking...
Biggest red flag for me is how much they spend in SG&A for the few cars they sell. Or in other words how inefficient their operations are.
I think having deep pocket investments and huge cash cushion made them complacent and might be the reason for failure. We need cost controls
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