Alibaba is China's and the world's biggest e-commerce company. Its three main sites - Taobao, Tmalland Alibaba.com - have hundreds of millions of users, and host millions of merchants and businesse. Alibaba handles more businesses than any other e-commerce company. Albava has market capitalization of $25 billion at its IPO in 2014.

Alibaba has a multi-sided business model, with two interdependent customer segmets that are both needed in order to operate: buyers and sellers. These groups include consumers and businesses in different combination ( Business - to - business, Business - to - consumer, and consumer- to - consumer).

Allbaba will retain its top position with a 42.1% share of e-commerce.