It is no surprise that everytime a bear market happens, people tend to let their emotions give in and sell away their positions if not get them forced sell by the brokerage because of margin call. But instead of selling away their holdings, you shouldactually be adding to your existing positions in which you have strong convictions on. After all, bear markets don't last forever.
Following the teachings of Warren Buffett, the greatest investor of all times, he says "I like it whenthe markets are down, because I can buy more ofsomething at a cheaper price".
For example, AAPL as we all know is the biggest company out there in terms of market cap ($3 trillion). During this time, yes people will spend lesson purchasing their products, yes people will avoid upgrading their phones. But let me ask a question, how many people in the world uses something that they have created? Be it hardware or software? The more people who use their product, the more you should be inviting the share price to drop so that you can buy more!
Another classic example is GOOG. How many people in the world uses GOOG, be it the cloud system or their search engine? They are said to havethe biggest market share in terms of search engine space (more than 80%)! Do you believe GOOG will disappear just because of a recession? Willpeople stop using GOOG just because a recession is in place?
The final example is AMZN. AMZN is the number 1 e-commerce website in the world with not only that but their cloud computing software. Using their market cap, it is every other e-commerce website combined and it is still not enough to matchAMZN's market cap. Would you still use AMZN cloud computing software (AWS) even if a recession is here? Would you still buy things from AMZN?
All this being said, please read this and do your own research as this is not financial advice.
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