When a company continues to innovate, it goes to show how much runway it has. Getting into chips market isn't an easy feat and flyby night kind of commitment. The key is who will Amazon work with to manufacture the chips. $Taiwan Semiconductor Manufacturing(TSM)$
Taking on $Salesforce.com(CRM)$ could beone aspect but that might mean the company is going to be more self reliance. Knowing that Amazon culture is that they prefer to develop products in-house just like their internal video conference app Amazon Chime.
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