Apple Hikes Music, TV+ Subscription Prices

liewtc60
2022-10-26

$Apple(AAPL)$


Apple Inc (NASDAQ:AAPL) raised the prices of both its monthly and annual subscription-based content services in the United States.

What Happened:

The price hike means Apple TV+ and Apple Music will now cost more and so will the bundled services in the Apple One services.

Apple Music subscribers will now pay $10.99 a month, compared with the $9.99 they were paying previously.

TV+ subscription is now priced at $6.99 per month while earlier it cost $4.99 per month.

Apple One, with Arcade gaming service, now costs $16.95 instead of $14.95. The bundle also offers cloud storage.

The price change to Apple Music is due to an increase in licensing costs and payouts to artists and songwriters for the streaming of their music.

Why It Matters:

Apple Music now costs higher than the rival offering from Spotify Technology S.A at $10.00.

While Apple's subscription video-on-demand competitors have raised prices as well recently, TV+ is still priced lower than both Disney+ and Netflix Inc's services, which cost $7.99 and $9.99 a month, respectively.

Netflix's ad-supported version would be priced similarly to Apple TV+.

Meanwhile, Apple just announced a new Apple TV 4K, which is "more powerful, entertaining, and affordable than ever” with a starting price of $129.

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