Tesla Increasing the Price of Full Self-Driving to $15,000

Tesla is imminently planning to increase the price of Full Self-Driving to $15,000.

This coincides with Full Self-Driving Beta release 10.69, which began being rolled out to Beta participants last night. 10.69 is a major update, adding “deep lane guidance,” improved overall driving smoothness and turns, and more minor improvements.

10.69.1 is planned for release at the end of the week with a wider release, then 10.69.2 will be rolled out to all Full Self-Driving Beta participants in the beginning of September.

Tesla will continue to honor pricing on orders placed now and delivered next year, and standing owners can add Full Self-Driving at the current $12,000 price via the Tesla app.

A $15,000 price increase to Full Self-Driving will become effective on September 5th.

Real Talk

Tesla is becoming more confident in the Full Self-Driving Beta, with 10.69.2 targeted to be the most polished release yet paving the way for a potential wide release to all Tesla’s configured with Full Self-Driving by the end of the year.

Musk is advising that owners can order vehicles now, many of which wouldn’t be delivered until next year thereby potentially making them eligible for a new $7,500 federal rebate, to lock in the current $12,000 pricing. However, the automaker stopped taking orders for the popular Model 3 Long Range All-Wheel Drive so this isn’t a plausible option for all buyers.

It seems that Tesla is gradually building up to a price point that could exceed $20,000 by the time that Full Self-Driving is out of Beta.

Effectively, it is becoming more advisable to add Full Self-Driving now or to purchase a Tesla that already has it configured for those that want to be among the first to own a car with truly autonomous capabilities — which will carry immense value initially.

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