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门_7322
2020-08-16
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22:13","market":"hk","language":"zh","title":"特斯拉“拒交门”,让消费者得点实惠不行吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=2059616110","media":"红星新闻","summary":"拼多多补贴特斯拉Model 3的活动,团购价格直降四万,虽然得到了消费者的欢迎,但却遭遇一些波折。特斯拉方认为拼多多的团购构成转卖,拒绝向拼多多“限时秒杀”频道团购车主交付Model 3。而拼多多回应","content":"<html><body><p><a href=\"https://laohu8.com/S/PDD\">拼多多</a>补贴<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>Model 3的活动,团购价格直降四万,虽然得到了消费者的欢迎,但却遭遇一些波折。特斯拉方认为拼多多的团购构成转卖,拒绝向拼多多“限时秒杀”频道团购车主交付Model 3。而拼多多回应特斯拉事件:不存在订单转卖,支持消费者维权。</p>\n<p><strong>孰是孰非先看法律</strong></p>\n<p>那么,孰是孰非呢?论是非,那当然就得从法律角度来看。</p>\n<p>首先,车肯定是真货。拼多多不会去也无法去仿造特斯拉。没人能够仿造特斯拉。实际上,当特斯拉中国的高层直接在社交媒体上说“大家别上当”,实质就是在指控拼多多卖假车。这已经构成相当的法律风险。</p>\n<p>其次,这是拼多多搞的一个促销活动,这个活动中涉及到特斯拉,但并没有说是特斯拉授权的活动。</p>\n<p>第三,这个活动并没有跳过、也无法跳过特斯拉的直销模式,自然也谈不到伤害特斯拉的商业模式。拼多多在这个活动中,虽然给了补贴,自行承担了亏损的,但2017年《反不正当竞争法》已经取消了关于“以低于成本的价格销售商品”的条款,低于成本销售,吸引用户的手段,是现在市场的常态。显然,不能说给到消费者福利是违法的。就像当年滴滴补贴出租车费,没人说滴滴给了消费者福利是违法的。不管从法律本身,还是消费者感情来说,没有法院会给出这样的判断。</p>\n<p>第四,这次活动的本质,是拼多多补贴客户,然后代客户去下订单,是一个代购过程,并不是转卖。判断一辆车是否被转卖,从程序上,是看车辆登记证的名字,有无变更;从实质上看,是这辆车是否被他人使用。显然这两种情况都没有发生,这就像各大平台的火车票代购业务一样,并不构成转卖。所以,虽然特斯拉试图把消费者指向去告拼多多卖二手车,欺骗消费者,但这在法律上是行不通的。</p>\n<p>毫无疑问,当特斯拉的干涉超过法律保护之外的范围时,就会发生各种尴尬的情况,这次,特斯拉算是直接和消费者怼上了。而且,他们的所有回应仅仅能用“怀疑”二字。显然,特斯拉拒绝向消费者出售model3于法无据,他们也知道,难以得到法律的支持。</p>\n<p>法律判断是非,而对企业来说,还要考虑各方面的得失。</p>\n<p><strong>特斯拉伤害了消费者感情</strong></p>\n<p>特斯拉的行为,伤害了消费者的情感。有消费者说:“拼多多给我补贴2万还需要你同意?” 当有人愿意给消费者一些好处,去阻挡是愚蠢的,品牌的好感度,终究是消费者给的。</p>\n<p>特斯拉的中国团队,宁愿失去这么重要的东西,特斯拉一定是为了得到什么,维护什么。</p>\n<div sax-type=\"proxy\"></div><p>特斯拉的的价格、利润、规则都并未被破坏,但仍然抵制这个活动,表面上看,是因为不想自己的产品被压低价格。但如果给补贴的不是拼多多,是国家补贴呢?实际上,特斯拉一直有国家补贴。所以,更深层次的,他们或许是不想与拼多多发生关联。</p>\n<p>这让我想起一个20年前在中国互联网上热传的文章。一位从乡村走出来的高学历营销顾问,参加一个纸巾厂的产品研发会议。会议上,提出为农民研发一款餐后纸巾,这位营销顾问强烈反对,认为没有市场。一位支持这款产品的海归女高管问,那他们饭后用什么呢?这位营销顾问做了一个用袖子擦嘴的动作,然后,他在文章中记下了当时发生的事:她轻蔑地看了我一眼。</p>\n<p>这就是精英主义与中国现实的碰撞。20年时间过去,中国经济经历了爆发式的发展,互联网带来的普惠性质,技术的发展,加之聪明的头脑,创生出拼多多这样的平台,其带来的消费升级遍及中国广袤的国土,让更多的人可以以便宜的价格,用上厨房用纸,用上餐巾纸。然而,这种平民主义的普惠消费,却仍然被所谓的上流社会的精英主义所鄙视。</p>\n<p>拒绝拼多多,或许是特斯拉的中国团队觉得,应该与拼多多保持距离,拒绝平民主义——你必须和卖给小城人厨房用纸的平台保持距离。</p>\n<p><strong>别用精英视角看问题</strong></p>\n<p>但是,这种看法是错误的。</p>\n<p>首先,特斯拉Model3,并不是高端车型,而是普及性车型,其优势,正是性价比。</p>\n<p>其次,作为商业精英,他们对拼多多的看法也是错误的。拼多多已经不再是他们想象中的那样一个平台。在百亿补贴等活动的带动下,其活跃买家ARPU(每用户平均收入)同比增长92%,显示出平台用户的迅速高端化趋势。此次能会聚这么多特斯拉用户,正是一个有力的例子。</p>\n<p>更重要得是,特斯拉中国丢失了特斯拉的真正气质。实际上,特斯拉的气质,从来不是精英主义。特斯拉的创始人马斯克,当然是高端商务人士,但其气质却是极客。他吃煎饼,在剪彩仪式上跳舞、穿着简单,但却把一件事做到极致。不管是特斯拉车,还是猎鹰重型火箭、还是星链,都是在现有的技术条件下,做到了极致,降低成本。</p>\n<p>从这个角度看,拼多多也是在商业领域,用现有技术做到极致,把成本降低到极致。公司领域不同,但把事情做到极致的气质却是相近的。大可不必,生怕沾上了的模样。况且,人家扎扎实实做了让消费者拿到实惠的事情。</p>\n<p>品牌定位可以高端,但却不能迷失了内在的企业精神,态度更不能高高在上,做出伤害消费感情的行为。在一辆普及性的车型上,销售人员摆出一副<a href=\"https://laohu8.com/S/RR..UK\">劳斯莱斯</a>的面孔,不但输了是非,也会乱了得失,这又是何苦呢?</p>\n<div>\n<img src=\"http://n.sinaimg.cn/default/2fb77759/20151125/320X320.png\"/>\n</div>\n</body></html>","source":"sina_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>特斯拉“拒交门”,让消费者得点实惠不行吗?</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n特斯拉“拒交门”,让消费者得点实惠不行吗?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-08-15 22:13 北京时间 <a href=https://tech.sina.cn/it/2020-08-15/detail-iivhuipn8866932.d.html?vt=4><strong>红星新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>拼多多补贴特斯拉Model 3的活动,团购价格直降四万,虽然得到了消费者的欢迎,但却遭遇一些波折。特斯拉方认为拼多多的团购构成转卖,拒绝向拼多多“限时秒杀”频道团购车主交付Model 3。而拼多多回应特斯拉事件:不存在订单转卖,支持消费者维权。\n孰是孰非先看法律\n那么,孰是孰非呢?论是非,那当然就得从法律角度来看。\n首先,车肯定是真货。拼多多不会去也无法去仿造特斯拉。没人能够仿造特斯拉。实际上,当...</p>\n\n<a href=\"https://tech.sina.cn/it/2020-08-15/detail-iivhuipn8866932.d.html?vt=4\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://k.sinaimg.cn/n/tech/transform/667/w400h267/20200204/78d4-inzcrxs3991040.jpg/w120h90l50t1fda.jpg","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://tech.sina.cn/it/2020-08-15/detail-iivhuipn8866932.d.html?vt=4","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2059616110","content_text":"拼多多补贴特斯拉Model 3的活动,团购价格直降四万,虽然得到了消费者的欢迎,但却遭遇一些波折。特斯拉方认为拼多多的团购构成转卖,拒绝向拼多多“限时秒杀”频道团购车主交付Model 3。而拼多多回应特斯拉事件:不存在订单转卖,支持消费者维权。\n孰是孰非先看法律\n那么,孰是孰非呢?论是非,那当然就得从法律角度来看。\n首先,车肯定是真货。拼多多不会去也无法去仿造特斯拉。没人能够仿造特斯拉。实际上,当特斯拉中国的高层直接在社交媒体上说“大家别上当”,实质就是在指控拼多多卖假车。这已经构成相当的法律风险。\n其次,这是拼多多搞的一个促销活动,这个活动中涉及到特斯拉,但并没有说是特斯拉授权的活动。\n第三,这个活动并没有跳过、也无法跳过特斯拉的直销模式,自然也谈不到伤害特斯拉的商业模式。拼多多在这个活动中,虽然给了补贴,自行承担了亏损的,但2017年《反不正当竞争法》已经取消了关于“以低于成本的价格销售商品”的条款,低于成本销售,吸引用户的手段,是现在市场的常态。显然,不能说给到消费者福利是违法的。就像当年滴滴补贴出租车费,没人说滴滴给了消费者福利是违法的。不管从法律本身,还是消费者感情来说,没有法院会给出这样的判断。\n第四,这次活动的本质,是拼多多补贴客户,然后代客户去下订单,是一个代购过程,并不是转卖。判断一辆车是否被转卖,从程序上,是看车辆登记证的名字,有无变更;从实质上看,是这辆车是否被他人使用。显然这两种情况都没有发生,这就像各大平台的火车票代购业务一样,并不构成转卖。所以,虽然特斯拉试图把消费者指向去告拼多多卖二手车,欺骗消费者,但这在法律上是行不通的。\n毫无疑问,当特斯拉的干涉超过法律保护之外的范围时,就会发生各种尴尬的情况,这次,特斯拉算是直接和消费者怼上了。而且,他们的所有回应仅仅能用“怀疑”二字。显然,特斯拉拒绝向消费者出售model3于法无据,他们也知道,难以得到法律的支持。\n法律判断是非,而对企业来说,还要考虑各方面的得失。\n特斯拉伤害了消费者感情\n特斯拉的行为,伤害了消费者的情感。有消费者说:“拼多多给我补贴2万还需要你同意?” 当有人愿意给消费者一些好处,去阻挡是愚蠢的,品牌的好感度,终究是消费者给的。\n特斯拉的中国团队,宁愿失去这么重要的东西,特斯拉一定是为了得到什么,维护什么。\n特斯拉的的价格、利润、规则都并未被破坏,但仍然抵制这个活动,表面上看,是因为不想自己的产品被压低价格。但如果给补贴的不是拼多多,是国家补贴呢?实际上,特斯拉一直有国家补贴。所以,更深层次的,他们或许是不想与拼多多发生关联。\n这让我想起一个20年前在中国互联网上热传的文章。一位从乡村走出来的高学历营销顾问,参加一个纸巾厂的产品研发会议。会议上,提出为农民研发一款餐后纸巾,这位营销顾问强烈反对,认为没有市场。一位支持这款产品的海归女高管问,那他们饭后用什么呢?这位营销顾问做了一个用袖子擦嘴的动作,然后,他在文章中记下了当时发生的事:她轻蔑地看了我一眼。\n这就是精英主义与中国现实的碰撞。20年时间过去,中国经济经历了爆发式的发展,互联网带来的普惠性质,技术的发展,加之聪明的头脑,创生出拼多多这样的平台,其带来的消费升级遍及中国广袤的国土,让更多的人可以以便宜的价格,用上厨房用纸,用上餐巾纸。然而,这种平民主义的普惠消费,却仍然被所谓的上流社会的精英主义所鄙视。\n拒绝拼多多,或许是特斯拉的中国团队觉得,应该与拼多多保持距离,拒绝平民主义——你必须和卖给小城人厨房用纸的平台保持距离。\n别用精英视角看问题\n但是,这种看法是错误的。\n首先,特斯拉Model3,并不是高端车型,而是普及性车型,其优势,正是性价比。\n其次,作为商业精英,他们对拼多多的看法也是错误的。拼多多已经不再是他们想象中的那样一个平台。在百亿补贴等活动的带动下,其活跃买家ARPU(每用户平均收入)同比增长92%,显示出平台用户的迅速高端化趋势。此次能会聚这么多特斯拉用户,正是一个有力的例子。\n更重要得是,特斯拉中国丢失了特斯拉的真正气质。实际上,特斯拉的气质,从来不是精英主义。特斯拉的创始人马斯克,当然是高端商务人士,但其气质却是极客。他吃煎饼,在剪彩仪式上跳舞、穿着简单,但却把一件事做到极致。不管是特斯拉车,还是猎鹰重型火箭、还是星链,都是在现有的技术条件下,做到了极致,降低成本。\n从这个角度看,拼多多也是在商业领域,用现有技术做到极致,把成本降低到极致。公司领域不同,但把事情做到极致的气质却是相近的。大可不必,生怕沾上了的模样。况且,人家扎扎实实做了让消费者拿到实惠的事情。\n品牌定位可以高端,但却不能迷失了内在的企业精神,态度更不能高高在上,做出伤害消费感情的行为。在一辆普及性的车型上,销售人员摆出一副劳斯莱斯的面孔,不但输了是非,也会乱了得失,这又是何苦呢?","news_type":1},"isVote":1,"tweetType":1,"viewCount":158,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}