http://valuecreatingbusinesses.blogspot.com/2021/03/good-read-translated-330-billions.html Prelude:Main Analysis FrameworkPersonally, I prefer a top-down approach when analyzing an investment. I always start from industry and narrow down to specific companies. Occasionally, I do start with the company then backward to its industry. Firstly, analyses of an industry.Second, analyses of the economics moats of a company.Third, analyses of the potential growth of a company.Fourth, analyses of potential risks.Fifth, analyses of the valuation.Sixth, analyses of the potential range of the total return.My main standard of picking a stockFirstly, it must have a sufficiently wide economics moat.Economics moat determines the certainty of profits.Secondly, it must have sufficient potential fo