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2021-06-27

oh no

Revenue declined, market value plunged 240 billion, who poked the myth of Haidilao

2021-06-26

???

Millets entered the game to build cars, but they led out a new "despise chain" for job hunting in the automobile industry

2021-06-26

?

Millets entered the game to build cars, but they led out a new "despise chain" for job hunting in the automobile industry

2021-06-23

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2021-06-21

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2021-06-17

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no","listText":"oh no","text":"oh no","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/127071234","repostId":"1167305629","repostType":4,"repost":{"id":"1167305629","kind":"news","weMediaInfo":{"introduction":"科技趋势  财经动向","home_visible":1,"media_name":"深潜atom","id":"1023838834","head_image":"https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac"},"pubTimestamp":1624762222,"share":"https://ttm.financial/m/news/1167305629?lang=en_US&edition=fundamental","pubTime":"2021-06-27 10:50","market":"hk","language":"zh","title":"Revenue declined, market value plunged 240 billion, who poked the myth of Haidilao","url":"https://stock-news.laohu8.com/highlight/detail?id=1167305629","media":"深潜atom","summary":"$海底捞$从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。","content":"<p><a href=\"https://laohu8.com/S/06862\">Haidilao</a>There's never a shortage of topics. But in the latest year,<b>The topic of Haidilao is no longer as easy and humorous as before</b>。 In the past, Haidilao was well versed in the communication value of social communication and warm stories. When he saw you eating alone, he put a teddy bear to accompany you on the opposite side, and all kinds of services beyond your expectations made you want to express your emotions in your circle of friends.</p><p>However, in the post-epidemic era, the topic about Haidilao became, how to spend the least money to get the most cost-effective wool in Haidilao, and Haidilao was forced to cancel even the beef cubes in the small self-service area. However, one of the important elements of the so-called beyond-expectation service is to let consumers get a sense of value and satisfaction beyond expectations. But to<b>Supporting this kind of facade will certainly cost</b>。 Guests like watermelon, Haidilao sends you one; Guests wait for a long time and send you nail art and shoe shining service directly.</p><p><img src=\"https://static.tigerbbs.com/42dc2d2f8ef6d7172c83df3ae9b18d39\" tg-width=\"399\" tg-height=\"734\" referrerpolicy=\"no-referrer\"></p><p><b>△ Visit by Zhang Yong</b></p><p><b>These decencies and warmth are diluted and dissipated along with cost control</b>。 Zhang Yong is right. On the surface, customers say that they don't eat Haidilao because it tastes bad. In fact, the core reason is because the price is expensive.</p><p>The original volume of Haidilao is self-propagation, and the whole tone reveals that the direct management does a good job in service and quality, and has its own confidence. But<b>Now it is actually a decline to rely on the founder to speak out</b>。</p><p><b>01. Can't Haidilao really learn?</b></p><p><b>What made Haidilao a god was the book \"Can't You Learn Haidilao\"</b>。 The title of this book must be a mystery. Otherwise, who wrote a best-selling book without an answer, wouldn't it be a lack of heart? As for learning, 12 years ago, the biggest problem was that the cost of learning was very high, and the sense of necessity and urgency was not strong.</p><p>Most practitioners in the catering industry,<b>At first, most of them just regard catering as a means of earning a living, and they are all choices without choice</b>。 Scholars, farmers, industries and businesses, and opening restaurants, which belong to the trade of serving people in the traditional concept, are oppressed by the concept of double. From the diligence of serving people to the professional division of labor of craftsmen, this kind of<b>In fact, the change and displacement of ideas have only accelerated in recent years</b>。 Especially after \"A Bite of China\" was broadcast, wrapped in deep homesickness, a society with a fast moving population was able to take a moment of leisure to examine the food that they were most familiar with and most unfamiliar with. With a good impression of food, the operators and practitioners behind the food were pushed to the front desk, and they got mass communication together with their craft.</p><p>Also<b>It was at the same time that the capitalization operation of the restaurant industry began to take off a climax</b>。 A large number of restaurant chains are in the ascendant and lush. Especially hot pot, such a heavy taste food, it is easy to find your own favorite in all directions. In 1994, when Zhang Yong founded Haidilao, the flow of population was still very, very limited. Therefore, the taste of Haidilao is the result of seeking the greatest common denominator in a relatively static society-compared with the local hot pot in Sichuan and Chongqing, the locals think that it can't be called hot pot at all; However, compared with Beijing shabu-shabu, which is the original category of clear soup, it can be regarded as a heavy taste.</p><p><img src=\"https://static.tigerbbs.com/58c249dd2e0055cd234107dca8f160f8\" tg-width=\"831\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p><b>△ Haidilao</b></p><p><b>But today</b>Another contradiction appeared, and people began to break through the restrictions of regional taste,<b>On the contrary, the food has become more standard and more authentic to have a reputation</b>。 Haidilao has not followed up with the taste changes brought about by this social change. Therefore, under the catch-up of many new brands, the word-of-mouth generated by taste experience is constantly tilting the balance.</p><p>However<b>Zhang Yong does not recognize Haidilao's \"defeat\" in taste</b>Zhang Yong said in a recent interview with the media: Taste is not a big problem. There is a difference between the catering industry and the rocket. There are standards for rockets, but no standards for catering. It's just that some enterprises emphasize taste, and we don't pay attention to it. \"Consumers say that Haidilao is not delicious, but in fact, it may be too expensive\". Indeed,<b>Haidilao has tried to raise prices many times in recent years</b>。 According to Haidilao's annual report, the per capita consumption of users has increased from 97.7 yuan in 2017 to 105.2 yuan in 2019, and further increased to 110 yuan in 2020.</p><p>In the prospectus of Haidilao's listing, Haidilao thinks that its core assets are employees and training system, which is an absolute detached sobriety.<b>Haidilao's original victory is the victory of manpower organization</b>。 Through the self-proclaimed systematic human resources structure, Haidilao has arranged a set of growth systems with clear paths and fruitful harvests for employees, and has segmented all links of the work, and given a clear definition of decentralization in each link. Many waiters in this industry are often ordered by people, but in Haidilao, they flatter you with a more active and systematic service; Moreover, when the waiter gives the guest some small surprises within the authorized scope, the waiter's own sense of value and sense of gain is also different.</p><p>This human resources system has broken the bottleneck of strong mobility and insufficient professionalism of practitioners in the original catering industry. It's pretty much a modernization of the restaurant industry. There are clear rules in Haidilao about how much money the waiter can earn by transmitting a plate of dishes. What later applied this to larger deals was<a href=\"https://laohu8.com/S/BEKE\">Shell</a>, but this is another proposition, not to be expanded here. This set of human resources structure also gives practitioners a great sense of belonging and achievement.</p><p>That is to say,<b>Haidilao chooses the most traditional industries and tracks, but uses the most advanced modern enterprise management system</b>。 That is naturally the effect of standing out from the crowd. Huang Tieying's \"Can't You Learn Haidilao\", translated from the background of the times, means, how can you, a group of handicraft workshop producers, learn the modern enterprise production mode and management system?</p><p><b>02. Haidilao can certainly learn</b></p><p>But the times are like this, and the wind turns.<b>The prosperity of society will inevitably bring the prosperity of consumption, and the most intuitive embodiment of the prosperity of consumption is the meal</b>Drink. Then it will inevitably give birth to the catering industry to become a hot spot for investment. Now even Lanzhou beef noodles have become the favorite of investors. This is not to say that I have an opinion on Lanzhou beef noodles, but to say that it shows how hot the catering industry is. Capital and practitioners are looking for projects with the highest cost performance, extremely short production cycle and relatively high profit margin.</p><p>In the post-epidemic era, hot pot, a project with relatively high customer unit price and relatively low turnover rate, will indeed encounter greater pressure.<b>Retaliatory consumption did not follow. On the contrary, people consumed more sensibly</b>。 What service is is a kind of gentleness and decency, but when businesses and consumers start to consider the cost, the icing on the cake seems unimportant-then, since you want to eat hot pot solemnly, then go to the most enjoyable and hearty.</p><p><img src=\"https://static.tigerbbs.com/7083325d5c873dc35ebccb6122d71364\" tg-width=\"795\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><b>△ More rational food and beverage consumption</b></p><p>It's not that everyone deified Haidilao, but<b>Life itself is changing so rapidly that no dining mode can be tricked fresh</b>。 Service, capital, manpower organization, supply chain, etc. These are not unique cheats that are airtight. Although so far, Haidilao's sincerity and frankness can be rarely replicated. But as said earlier, this is the part that belongs to Sven.</p><p>Haidilao's 2020 annual results announcement shows that the group achieved revenue of 28.6 billion yuan, a year-on-year increase of 7.8%;<b>Net profit for the year was RMB309 million, down 86.8% year-on-year</b>。 Among them, Haidilao Restaurant achieved revenue of 27.434 billion yuan, accounting for 95.9% of the total revenue, down from 96.3% in 2019.</p><p>More grimly,<b>Haidilao's turnover rate has declined year after year</b>— — In 2017 and 2018, Haidilao's overall turnover rate reached 5 times/day, compared with 4.8 times/day in 2019, but the annual turnover rate in 2020 has been reduced to 3.5 times/day.<b>The decline of \"hot pot first stock\" with a market value of 450 billion in the past has begun to appear</b>。</p><p>When the market is good, the sea must be full of big ships and big fish. When the market is cold, everyone competes for a small boat to turn around.<b>The whole catering industry is packaging materials</b>。 The catering industry is also evolving into a mode of separation between the front-end and the back-end-originally just the back kitchen and the front hall-and the back-end is striving for scale, standardization and industrialization, so as to improve efficiency and reduce costs; The fierceness of the back end buffers in the preheat of the kitchen, turning into a finished product that comes to you with nearly the same flavor as handmade. It was all quick and good.<b>You thought you were the winner of modern production methods, but you didn't expect that there were more radical modern production methods and ways of doing business in the restaurant industry</b>。</p><p>It was that phrase,<b>The times abandoned you without even saying hello</b>。 It's not that you don't work hard, it's precisely because you work too hard, and you become an awkward elephant and lose your flexible figure.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Revenue declined, market value plunged 240 billion, who poked the myth of Haidilao</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRevenue declined, market value plunged 240 billion, who poked the myth of Haidilao\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1023838834\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深潜atom </p>\n<p class=\"h-time smaller\">2021-06-27 10:50</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/06862\">Haidilao</a>There's never a shortage of topics. But in the latest year,<b>The topic of Haidilao is no longer as easy and humorous as before</b>。 In the past, Haidilao was well versed in the communication value of social communication and warm stories. When he saw you eating alone, he put a teddy bear to accompany you on the opposite side, and all kinds of services beyond your expectations made you want to express your emotions in your circle of friends.</p><p>However, in the post-epidemic era, the topic about Haidilao became, how to spend the least money to get the most cost-effective wool in Haidilao, and Haidilao was forced to cancel even the beef cubes in the small self-service area. However, one of the important elements of the so-called beyond-expectation service is to let consumers get a sense of value and satisfaction beyond expectations. But to<b>Supporting this kind of facade will certainly cost</b>。 Guests like watermelon, Haidilao sends you one; Guests wait for a long time and send you nail art and shoe shining service directly.</p><p><img src=\"https://static.tigerbbs.com/42dc2d2f8ef6d7172c83df3ae9b18d39\" tg-width=\"399\" tg-height=\"734\" referrerpolicy=\"no-referrer\"></p><p><b>△ Visit by Zhang Yong</b></p><p><b>These decencies and warmth are diluted and dissipated along with cost control</b>。 Zhang Yong is right. On the surface, customers say that they don't eat Haidilao because it tastes bad. In fact, the core reason is because the price is expensive.</p><p>The original volume of Haidilao is self-propagation, and the whole tone reveals that the direct management does a good job in service and quality, and has its own confidence. But<b>Now it is actually a decline to rely on the founder to speak out</b>。</p><p><b>01. Can't Haidilao really learn?</b></p><p><b>What made Haidilao a god was the book \"Can't You Learn Haidilao\"</b>。 The title of this book must be a mystery. Otherwise, who wrote a best-selling book without an answer, wouldn't it be a lack of heart? As for learning, 12 years ago, the biggest problem was that the cost of learning was very high, and the sense of necessity and urgency was not strong.</p><p>Most practitioners in the catering industry,<b>At first, most of them just regard catering as a means of earning a living, and they are all choices without choice</b>。 Scholars, farmers, industries and businesses, and opening restaurants, which belong to the trade of serving people in the traditional concept, are oppressed by the concept of double. From the diligence of serving people to the professional division of labor of craftsmen, this kind of<b>In fact, the change and displacement of ideas have only accelerated in recent years</b>。 Especially after \"A Bite of China\" was broadcast, wrapped in deep homesickness, a society with a fast moving population was able to take a moment of leisure to examine the food that they were most familiar with and most unfamiliar with. With a good impression of food, the operators and practitioners behind the food were pushed to the front desk, and they got mass communication together with their craft.</p><p>Also<b>It was at the same time that the capitalization operation of the restaurant industry began to take off a climax</b>。 A large number of restaurant chains are in the ascendant and lush. Especially hot pot, such a heavy taste food, it is easy to find your own favorite in all directions. In 1994, when Zhang Yong founded Haidilao, the flow of population was still very, very limited. Therefore, the taste of Haidilao is the result of seeking the greatest common denominator in a relatively static society-compared with the local hot pot in Sichuan and Chongqing, the locals think that it can't be called hot pot at all; However, compared with Beijing shabu-shabu, which is the original category of clear soup, it can be regarded as a heavy taste.</p><p><img src=\"https://static.tigerbbs.com/58c249dd2e0055cd234107dca8f160f8\" tg-width=\"831\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p><b>△ Haidilao</b></p><p><b>But today</b>Another contradiction appeared, and people began to break through the restrictions of regional taste,<b>On the contrary, the food has become more standard and more authentic to have a reputation</b>。 Haidilao has not followed up with the taste changes brought about by this social change. Therefore, under the catch-up of many new brands, the word-of-mouth generated by taste experience is constantly tilting the balance.</p><p>However<b>Zhang Yong does not recognize Haidilao's \"defeat\" in taste</b>Zhang Yong said in a recent interview with the media: Taste is not a big problem. There is a difference between the catering industry and the rocket. There are standards for rockets, but no standards for catering. It's just that some enterprises emphasize taste, and we don't pay attention to it. \"Consumers say that Haidilao is not delicious, but in fact, it may be too expensive\". Indeed,<b>Haidilao has tried to raise prices many times in recent years</b>。 According to Haidilao's annual report, the per capita consumption of users has increased from 97.7 yuan in 2017 to 105.2 yuan in 2019, and further increased to 110 yuan in 2020.</p><p>In the prospectus of Haidilao's listing, Haidilao thinks that its core assets are employees and training system, which is an absolute detached sobriety.<b>Haidilao's original victory is the victory of manpower organization</b>。 Through the self-proclaimed systematic human resources structure, Haidilao has arranged a set of growth systems with clear paths and fruitful harvests for employees, and has segmented all links of the work, and given a clear definition of decentralization in each link. Many waiters in this industry are often ordered by people, but in Haidilao, they flatter you with a more active and systematic service; Moreover, when the waiter gives the guest some small surprises within the authorized scope, the waiter's own sense of value and sense of gain is also different.</p><p>This human resources system has broken the bottleneck of strong mobility and insufficient professionalism of practitioners in the original catering industry. It's pretty much a modernization of the restaurant industry. There are clear rules in Haidilao about how much money the waiter can earn by transmitting a plate of dishes. What later applied this to larger deals was<a href=\"https://laohu8.com/S/BEKE\">Shell</a>, but this is another proposition, not to be expanded here. This set of human resources structure also gives practitioners a great sense of belonging and achievement.</p><p>That is to say,<b>Haidilao chooses the most traditional industries and tracks, but uses the most advanced modern enterprise management system</b>。 That is naturally the effect of standing out from the crowd. Huang Tieying's \"Can't You Learn Haidilao\", translated from the background of the times, means, how can you, a group of handicraft workshop producers, learn the modern enterprise production mode and management system?</p><p><b>02. Haidilao can certainly learn</b></p><p>But the times are like this, and the wind turns.<b>The prosperity of society will inevitably bring the prosperity of consumption, and the most intuitive embodiment of the prosperity of consumption is the meal</b>Drink. Then it will inevitably give birth to the catering industry to become a hot spot for investment. Now even Lanzhou beef noodles have become the favorite of investors. This is not to say that I have an opinion on Lanzhou beef noodles, but to say that it shows how hot the catering industry is. Capital and practitioners are looking for projects with the highest cost performance, extremely short production cycle and relatively high profit margin.</p><p>In the post-epidemic era, hot pot, a project with relatively high customer unit price and relatively low turnover rate, will indeed encounter greater pressure.<b>Retaliatory consumption did not follow. On the contrary, people consumed more sensibly</b>。 What service is is a kind of gentleness and decency, but when businesses and consumers start to consider the cost, the icing on the cake seems unimportant-then, since you want to eat hot pot solemnly, then go to the most enjoyable and hearty.</p><p><img src=\"https://static.tigerbbs.com/7083325d5c873dc35ebccb6122d71364\" tg-width=\"795\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><b>△ More rational food and beverage consumption</b></p><p>It's not that everyone deified Haidilao, but<b>Life itself is changing so rapidly that no dining mode can be tricked fresh</b>。 Service, capital, manpower organization, supply chain, etc. These are not unique cheats that are airtight. Although so far, Haidilao's sincerity and frankness can be rarely replicated. But as said earlier, this is the part that belongs to Sven.</p><p>Haidilao's 2020 annual results announcement shows that the group achieved revenue of 28.6 billion yuan, a year-on-year increase of 7.8%;<b>Net profit for the year was RMB309 million, down 86.8% year-on-year</b>。 Among them, Haidilao Restaurant achieved revenue of 27.434 billion yuan, accounting for 95.9% of the total revenue, down from 96.3% in 2019.</p><p>More grimly,<b>Haidilao's turnover rate has declined year after year</b>— — In 2017 and 2018, Haidilao's overall turnover rate reached 5 times/day, compared with 4.8 times/day in 2019, but the annual turnover rate in 2020 has been reduced to 3.5 times/day.<b>The decline of \"hot pot first stock\" with a market value of 450 billion in the past has begun to appear</b>。</p><p>When the market is good, the sea must be full of big ships and big fish. When the market is cold, everyone competes for a small boat to turn around.<b>The whole catering industry is packaging materials</b>。 The catering industry is also evolving into a mode of separation between the front-end and the back-end-originally just the back kitchen and the front hall-and the back-end is striving for scale, standardization and industrialization, so as to improve efficiency and reduce costs; The fierceness of the back end buffers in the preheat of the kitchen, turning into a finished product that comes to you with nearly the same flavor as handmade. It was all quick and good.<b>You thought you were the winner of modern production methods, but you didn't expect that there were more radical modern production methods and ways of doing business in the restaurant industry</b>。</p><p>It was that phrase,<b>The times abandoned you without even saying hello</b>。 It's not that you don't work hard, it's precisely because you work too hard, and you become an awkward elephant and lose your flexible figure.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e3486d12c6164a76c013a1804a609345","relate_stocks":{"06862":"海底捞"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167305629","content_text":"海底捞从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。\n但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。但所谓的超预期服务，其中很重要的一个要素就是，让消费者获得超乎预期的价值感和满足感。而要撑起这种门面，肯定需要成本。客人喜欢西瓜，海底捞送你一个；客人等位时间很长，直接送你美甲擦鞋服务。\n\n△张勇访问\n这些体面和温情，都伴随着成本的控制在淡化和消散。张勇说的没错，表面上顾客说不吃海底捞是因为味道不好，其实核心原因还是因为价格贵。\n海底捞原来的声量都是自传播，整个调性都透露着直管做好服务和品质，自有分说的底气。但现在居然要靠创始人自己出来发声，这其实是一种颓势。\n01、海底捞真的学不会吗？\n让海底捞封神的，是那本《海底捞你学不会》。这个书名，肯定是故弄玄虚，要不谁专门写一本没有答案的畅销书，那不是缺心眼吗。至于学不会，放在12年前，最大的问题在于，学习的成本很高，必要性和紧迫感都不强。\n餐饮行业的大部分从业者，一开始大都只是把餐饮当成一个谋生的手段，都是没有选择的选择。士农工商，开饭馆这种在传统观念里属于伺候人的行当，受到的观念压迫是双重的。从伺候人的勤行，到手艺人的专业分工，这种观念的变革和位移，其实是最近这些年才加速的。尤其是《舌尖上中国》播出以后，包裹着浓浓的乡愁，一个人口高速流动的社会，才得以拿出片刻的闲暇，来审视自己最熟悉又最陌生的食物。凭借着对于食物的好感，食物背后的经营者、从业者，被推到了前台，他们和自己的手艺一起获得了大众传播。\n也正是与此同时，餐饮行业的资本化运作开始掀起了高潮。一大批餐饮连锁，方兴未艾，郁郁葱葱。尤其是火锅这种重口味的食物，很容易在四面八方找到自己的同好。张勇开创海底捞的1994年，人口的流动还非常非常有限。所以海底捞的口味，是一种在相对静态的社会里的寻求最大公约数的结果——比起川渝本地火锅，当地人觉得它压根就不能叫火锅；但是比起北京涮肉这种清汤原味的品类，它又算得上是重口味。\n\n△海底捞\n可在今天，另一种矛盾出现了，人们开始不断突破地域口味的限制，食物反而变得越来越本位越道地才有口碑。海底捞并没有跟进这种社会变化所带来的口味变化。所以在很多新品牌的追赶下，因为味觉体验而产生的口碑，在不断发生天平的倾斜。\n然而张勇并不认可海底捞“败”在口味上，张勇最近接受媒体采访时表示：口味不是太大问题，餐饮业和火箭上天是有差异的，火箭上天有标准，餐饮没有标准，只不过是有些企业强调口味，我们不重视而已。“消费者说海底捞不好吃，其实可能是嫌价格贵”。的确，海底捞近几年曾多次尝试涨价。海底捞年报显示，用户人均消费金额已从2017年的97.7元增至2019年的105.2元，而2020年又进一步提升至110元。\n在海底捞上市的招股书中，海底捞自认自己最核心的资产是员工和培训体系，这是一种绝对的超然的清醒。海底捞原来的胜利，是人力组织的胜利。海底捞通过自称体系的人力资源架构，给员工安排了一套路径清晰，收获丰厚的成长体系，而且对工作的各个环节都进行了切分，并在每个环节都给予了清晰的放权的界定。这个行业里的很多服务员，往往被人吆五喝六的使唤，但在海底捞，他们用一种更加主动的成体系的服务，让你受宠若惊；而且当服务员在被授权的范围内，给予客人一些小的惊喜时，服务员自己的价值感和获得感的提升也是不一样的。\n这套人力资源的体系，打破了原来餐饮行业的从业者流动性强、专业度不够的瓶颈。这几乎就是对餐饮行业的现代化改造。服务员传送一盘菜自己能收入多少钱，这些在海底捞都是有清晰的规则的。后来把这一套应用到更大交易中的，是贝壳，但这是另一个命题，这里不展开。这套人力资源架构，也让从业者获得了极大的归属感和成就感。\n也就是说，海底捞选择的是最传统的行业和赛道，运用的却是最先进的现代企业管理制度。那自然就是鹤立鸡群的效果。黄铁鹰主笔的《海底捞你学不会》，时代背景翻译过来就是，你们一群手工作坊的生产者，怎么能学得会现代化的企业生产方式和管理制度呢？\n02、海底捞当然可以学得会\n但时代就是这样，风水轮流转。社会的繁荣，必然带来消费的繁荣，而消费的繁荣，最直观的体现就是餐饮。那么就必然催生餐饮行业成为投资的热土。现在连兰州牛肉面都成了投资人看好的香饽饽了。这么说不是对兰州牛肉面有意见，而是说可见餐饮行业有多热。资本和从业者，都在寻找性价比最高，出品周期极短，利润空间相对较高的项目。\n后疫情时代，火锅这种客单价相对较高，翻台率也相对不高的项目，确实会遭遇更大的压力。报复式的消费并没有随之而来，相反，人们的消费更理智了。服务是什么，是一种斯文和体面，但商家和消费者都开始考虑成本的时候，锦上添花的部分就显得不重要了——那么，既然要去郑重的吃一次火锅，那就去吃最尽兴最酣畅的。\n\n△餐饮消费更加理性\n不是大家神化海底捞了，而是生活本身的变化太迅速了，没有哪个餐饮模式是可以一招鲜的。服务、资本、人力组织方式、供应链等等，这些都不是密不透风的独门秘籍。虽然迄今为止，海底捞的真诚和坦率，还很少有能复刻的。但正如前面所说的，这是属于斯文的部分。\n海底捞2020年全年业绩公告显示，集团实现收入286亿元，同比增长7.8%；年度净利润为3.09亿元，同比2019年下降86.8%。其中，海底捞餐厅实现收入274.34亿元，占总收入的比重为95.9%，低于2019年的96.3%。\n更严峻的是，海底捞的翻台率已经连年下滑——2017年与2018年，海底捞整体翻台率达到5次/天，2019年为4.8次/天，但2020的全年翻台率已经降低至3.5次/天。昔日市值4500亿的“火锅第一股”颓势已经开始显现。\n行情好的时候，海面上肯定都是大船大鱼。市场遇冷时，大家比拼的更是船小好调头。整个餐饮行业，都在料包化。餐饮行业也在分离演化成前端和后端分离的模式——原来只是后厨和前厅——后端在努力的规模化、标准化、工业化，以此来提升效率，压缩成本；后端的激烈在厨房的预热中缓冲，变成端到你面前的口味和手工制作相差无几的成品。这一切都又快又好。你以为你是现代生产方式的胜利者，但你没有料想到餐饮行业还有更激进的现代化生产方式和经营方式。\n正是那句话，时代抛弃你，连个招呼都不打。不是你不努力，恰恰是因为你太努力，变成了笨拙的大象，失去了灵活的身段。","news_type":1,"symbols_score_info":{"06862":0.9}},"isVote":1,"tweetType":1,"viewCount":2012,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124935089,"gmtCreate":1624717443941,"gmtModify":1703844061938,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"???","listText":"???","text":"???","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/124935089","repostId":"1167256448","repostType":4,"repost":{"id":"1167256448","kind":"news","pubTimestamp":1624686286,"share":"https://ttm.financial/m/news/1167256448?lang=en_US&edition=fundamental","pubTime":"2021-06-26 13:44","market":"sh","language":"zh","title":"Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry","url":"https://stock-news.laohu8.com/highlight/detail?id=1167256448","media":"全天候科技","summary":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。","content":"<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>","source":"qthkj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMillets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">全天候科技</strong><span class=\"h-time small\">2021-06-26 13:44</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw\">全天候科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"01810":"小米集团-W"},"source_url":"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167256448","content_text":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n\n王珂（化名）是一位来自国内某传统车企新能源汽车品牌的营销管理层人员，最近他想趁着科技造车的风口换个“跑道”，因此留意了包括小米、360、集度等多家宣布造车的科技公司工作机会。但让他没想到的是，看了一圈后，他发现自己的选择空间非常小。\n“（传统）汽车（企业）出身的人都不太受待见。”王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”王珂有些无奈地表示。\n同样在传统车企工作多年，负责车辆调教工作的陈凡（化名）和他的同事们，近期也非常关注新造车科技公司的机会，“现在观望的人很多”，陈凡说。但据陈凡透露，截至目前身边还没有同事能够进入这些新科技公司。\n“他们（科技公司）看不上传统车企的人，都要搞软件的。”在这一点上，陈凡与王珂有着相似的感受。\n随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。但现实情况却并非如此。\n网络上一张由求职者提供的其与企业的对话截图，从另一个侧面印证着科技造车公司对传统车企人才的“排斥”：“这边是集度（百度和吉利的合资公司），但是我看你是在上汽大众是吧，集度明确表示不要传统汽车的。”\n但小米们开出的豪迈“饭票”，还是让众多车企人士蠢蠢欲动。“现在所有新企业正常招聘都是涨薪10%-30%，很牛的人就自己谈喽。”一位来自某传统车企的求职人士表示。而据新浪财经报道，360汽车招聘仅岗位的推荐奖金就共计达数十万元。\n由职场社交平台脉脉独家提供给经济观察报的一份数据显示，据统计，在新造车企业中，汽车圈里计划去滴滴的人最多，互动数量最高；其次是理想汽车，第三名是百度和吉利合作的集度汽车，第四名是小米汽车。\n一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n1、选择性“挖角”\n在传统车企从业人员求职遭“冷遇”的同时，新造车企业却成了科技造车企业“挖人”的重点方向。\n在5月蔚来汽车的发布会上，蔚来创始人、董事长李斌感慨，“最近挖我们的人实在太多了，没办法，我们要把同事的信息都隐藏一下。”由于彼时正值百度、小米、滴滴等陆续宣布造车，这被认为是科技公司和“蔚小理”等新造车企业抢人大战的开始。与传统车企相比，这两类企业在造车理念和技术上被认为更加先进和超前。\n值得玩味的是，就在几年前，“蔚小理”还是“挖角者”的角色，曾高薪从传统车企挖人，而如今他们的员工也成了科技造车公司眼中的“香饽饽”。据报道，原蔚来汽车用户发展副总裁朱江或将加盟滴滴造车。而为了留住人才，有信息透露，新造车企业也已开始采取行动，或增加签订竞业协议，或增加员工持股，以此抵抗小米们的“挖墙脚”。\n“这（挖人）是很正常的，现在这个行业需要着它（人才）的速度已经远远超过了它供给的速度。当‘水池子’里没有水的时候，不得去别人那儿去找水喝吗？”在某新造车企业任职的Steven说。“如果有合适的机会，当然会考虑，为什么不呢？”Steven说。\n值得注意的是，传统车企从业人员求职遇阻，并不意味着科技新造车企业对传统车企的人才完全不感兴趣。一些高层管理人员，仍然是科技新造车企业的目标。\n近日有媒体爆料，小米汽车开出上亿天价“挖角”吉利汽车研究院院长胡峥楠，胡峥楠也将离开吉利加盟小米造车。但随后胡峥楠在朋友圈辟谣。吉利内部人员表示，胡峥楠“（在吉利研究院的）职位撤了，不过走没走还没有消息。”此外，另有信息显示，滴滴曾寻找副总级别的人物，开出的待遇超百万级，是传统车企的三倍以上。\n由于携重金入局，科技造车公司为了迅速组建团队普遍出手阔绰。360集团创始人、董事长周鸿掉更是亲自在社交媒体上广发英雄帖，表示“公司在薪酬待遇方面全面放开、全力支持。\n值得注意的是，“小米”们如今开放的岗位，主要是集中在自动驾驶研发等方面。从小米发布的招聘信息看，涉及自动驾驶数据平台、车载基础架构、决策规划、毫米波算法等20个岗位。360重金寻求的职位则包括感知融合算法、软件架构、信息安全、智能驾驶开发等岗位。\n这表明科技造车公司更加聚焦自动驾驶等核心技术的研发，因此当前这方面的从业人员可能获得更多的“跳槽”机会。\n而根据认证用户在脉脉上的发言，这些企业吸引他们的地方主要是在薪资方面，另外也有求职者自称是“米粉”，打出情怀牌。\n2、新从业“鄙视链”\n随着各方参与者陆续到位，造车阵营持续扩大，且派系逐渐分明。在这个过程中，形成了一条业内默认的就职“鄙视链”。\n在脉脉平台上，汽车从业者普遍认同，求职选择的优劣排序是：一二线新造车企业、传统车企孵化的新品牌、传统主机厂、二三线新造车企业。而在这些企业中，自动驾驶等前沿科技研发岗位更胜一筹。\n因此，加入自动驾驶行业的从业人员被认为是“上了岸”。赵钧（化名）是其中一个“幸运儿”。赵钧今年25岁，毕业刚几年，现在某科技企业担任无人驾驶项目工程师。在此之前，他在一家传统车企短暂工作。\n赵钧回忆称，自己求职时，现在的公司刚好在招聘，而且对于经验的丰富性要求较低。“面试时问了一些汽车行业测试常用工具的使用情况，以及一些简单的工具编程情况。”成功入职后，赵钧在公司做外包adas（高级驾驶辅助系统）测试。\n赵钧表示，决定进入现在这家公司，除了因为之前在传统车企的工作内容变更频繁，有些招架不住，另一个契机是其看到了一家知名公司CEO对未来自动驾驶看法的视频，这让他深受触动。“另外就是，传统车企的工资实在太低了，而且几乎不会涨薪。”赵钧说，他来到这家公司后，薪资水平和涨薪制度都优于传统车企。\n“更重要的是，我接触的东西多了，眼界开拓了，能够更清晰地看清未来的趋势。”基于此，赵钧能够接受现在公司较长的工作时长。“之前大小周，后来变成全单休，安排得特别满。”\n如果再换工作的话，赵钧称会选择新造车企业、互联网公司，或者自动驾驶创业公司。“原因无它，感觉这些背景的公司给的工钱更多。”\n对于是否考虑小米这类新科技造车公司，赵钧表示“考虑过，但目前来说，入行经验少，进不去，他们需要的基本都是三年经验起步的老人，来了就可以干活，现在行业发展太快，都希望可以快速落地商业化，没有公司太愿意花时间培养人，所以目前来说可能不会去。”\n尽管被认为已经处于从业“鄙视链”较顶端的位置，但赵钧说，他的同事们目前也在观望更多的机会。“（同事换工作）变动很频繁，（跳槽的意愿）也很强烈，他们对自动驾驶初创公司和新势力应该考虑的更多，很少听说有谁又回到长城吉利类的传统车企。”\n但并非所有人都对小米造车趋之若鹜，一些汽车从业人员对科技造车企业表现出“无感”。来自某新造车企业的Steven就表示，如果不是自己看好的公司，就算是被高薪挖，也不会去。\n“这个事（加入科技造车企业）其实暂时还不在我的考虑之内。因为我觉得，你如果加入一家企业，更多的是希望能够跟他一块成长。一个行业，如果你没有能够把做深做透的话，你的个人价值是不会得到非常明显提升的。”在40岁的Steven看来，科技造车企业更高的薪资对他而言已经不是第一吸引力。Steven2019年加入现在的新造车企业，在此之前就职于某科技公司。\n对于想跳槽到小米等科技造车企业的人，Steven建议可以再观察一下。“小米现在open的岗位大多和智能驾驶相关的这些行业有关，那么对于传统的动力总成方向、内外饰方向是不是有诉求我们还不知道，毕竟现在也不知道小米会以什么样的形式去做它的第一款车，是从0开始，还是合作代工都不确定。”Steven表示，在不同的制造模式下，“小米”们招聘的岗位也会非常不同。目前，小米代工绯闻对象不少，但均未确定。\n目前来看，新的造车者还在不断入局，造车赛道也将空前激烈。这意味着汽车圈的“抢人大战”将越来越激烈。\n集度汽车CEO夏一平在今年4月表示，当前集度汽车核心团队约100人，到明年年底计划扩大到2500-3000人。而这些人无疑将来源于其它企业人才库。如何在这波造车新浪潮中守住自己的人才储备，已成为每个企业都需要慎重考虑的问题。","news_type":1,"symbols_score_info":{"01810":0.9}},"isVote":1,"tweetType":1,"viewCount":3061,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124932685,"gmtCreate":1624717412047,"gmtModify":1703844061443,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/124932685","repostId":"1167256448","repostType":4,"repost":{"id":"1167256448","kind":"news","pubTimestamp":1624686286,"share":"https://ttm.financial/m/news/1167256448?lang=en_US&edition=fundamental","pubTime":"2021-06-26 13:44","market":"sh","language":"zh","title":"Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry","url":"https://stock-news.laohu8.com/highlight/detail?id=1167256448","media":"全天候科技","summary":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。","content":"<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>","source":"qthkj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMillets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">全天候科技</strong><span class=\"h-time small\">2021-06-26 13:44</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw\">全天候科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"01810":"小米集团-W"},"source_url":"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167256448","content_text":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n\n王珂（化名）是一位来自国内某传统车企新能源汽车品牌的营销管理层人员，最近他想趁着科技造车的风口换个“跑道”，因此留意了包括小米、360、集度等多家宣布造车的科技公司工作机会。但让他没想到的是，看了一圈后，他发现自己的选择空间非常小。\n“（传统）汽车（企业）出身的人都不太受待见。”王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”王珂有些无奈地表示。\n同样在传统车企工作多年，负责车辆调教工作的陈凡（化名）和他的同事们，近期也非常关注新造车科技公司的机会，“现在观望的人很多”，陈凡说。但据陈凡透露，截至目前身边还没有同事能够进入这些新科技公司。\n“他们（科技公司）看不上传统车企的人，都要搞软件的。”在这一点上，陈凡与王珂有着相似的感受。\n随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。但现实情况却并非如此。\n网络上一张由求职者提供的其与企业的对话截图，从另一个侧面印证着科技造车公司对传统车企人才的“排斥”：“这边是集度（百度和吉利的合资公司），但是我看你是在上汽大众是吧，集度明确表示不要传统汽车的。”\n但小米们开出的豪迈“饭票”，还是让众多车企人士蠢蠢欲动。“现在所有新企业正常招聘都是涨薪10%-30%，很牛的人就自己谈喽。”一位来自某传统车企的求职人士表示。而据新浪财经报道，360汽车招聘仅岗位的推荐奖金就共计达数十万元。\n由职场社交平台脉脉独家提供给经济观察报的一份数据显示，据统计，在新造车企业中，汽车圈里计划去滴滴的人最多，互动数量最高；其次是理想汽车，第三名是百度和吉利合作的集度汽车，第四名是小米汽车。\n一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n1、选择性“挖角”\n在传统车企从业人员求职遭“冷遇”的同时，新造车企业却成了科技造车企业“挖人”的重点方向。\n在5月蔚来汽车的发布会上，蔚来创始人、董事长李斌感慨，“最近挖我们的人实在太多了，没办法，我们要把同事的信息都隐藏一下。”由于彼时正值百度、小米、滴滴等陆续宣布造车，这被认为是科技公司和“蔚小理”等新造车企业抢人大战的开始。与传统车企相比，这两类企业在造车理念和技术上被认为更加先进和超前。\n值得玩味的是，就在几年前，“蔚小理”还是“挖角者”的角色，曾高薪从传统车企挖人，而如今他们的员工也成了科技造车公司眼中的“香饽饽”。据报道，原蔚来汽车用户发展副总裁朱江或将加盟滴滴造车。而为了留住人才，有信息透露，新造车企业也已开始采取行动，或增加签订竞业协议，或增加员工持股，以此抵抗小米们的“挖墙脚”。\n“这（挖人）是很正常的，现在这个行业需要着它（人才）的速度已经远远超过了它供给的速度。当‘水池子’里没有水的时候，不得去别人那儿去找水喝吗？”在某新造车企业任职的Steven说。“如果有合适的机会，当然会考虑，为什么不呢？”Steven说。\n值得注意的是，传统车企从业人员求职遇阻，并不意味着科技新造车企业对传统车企的人才完全不感兴趣。一些高层管理人员，仍然是科技新造车企业的目标。\n近日有媒体爆料，小米汽车开出上亿天价“挖角”吉利汽车研究院院长胡峥楠，胡峥楠也将离开吉利加盟小米造车。但随后胡峥楠在朋友圈辟谣。吉利内部人员表示，胡峥楠“（在吉利研究院的）职位撤了，不过走没走还没有消息。”此外，另有信息显示，滴滴曾寻找副总级别的人物，开出的待遇超百万级，是传统车企的三倍以上。\n由于携重金入局，科技造车公司为了迅速组建团队普遍出手阔绰。360集团创始人、董事长周鸿掉更是亲自在社交媒体上广发英雄帖，表示“公司在薪酬待遇方面全面放开、全力支持。\n值得注意的是，“小米”们如今开放的岗位，主要是集中在自动驾驶研发等方面。从小米发布的招聘信息看，涉及自动驾驶数据平台、车载基础架构、决策规划、毫米波算法等20个岗位。360重金寻求的职位则包括感知融合算法、软件架构、信息安全、智能驾驶开发等岗位。\n这表明科技造车公司更加聚焦自动驾驶等核心技术的研发，因此当前这方面的从业人员可能获得更多的“跳槽”机会。\n而根据认证用户在脉脉上的发言，这些企业吸引他们的地方主要是在薪资方面，另外也有求职者自称是“米粉”，打出情怀牌。\n2、新从业“鄙视链”\n随着各方参与者陆续到位，造车阵营持续扩大，且派系逐渐分明。在这个过程中，形成了一条业内默认的就职“鄙视链”。\n在脉脉平台上，汽车从业者普遍认同，求职选择的优劣排序是：一二线新造车企业、传统车企孵化的新品牌、传统主机厂、二三线新造车企业。而在这些企业中，自动驾驶等前沿科技研发岗位更胜一筹。\n因此，加入自动驾驶行业的从业人员被认为是“上了岸”。赵钧（化名）是其中一个“幸运儿”。赵钧今年25岁，毕业刚几年，现在某科技企业担任无人驾驶项目工程师。在此之前，他在一家传统车企短暂工作。\n赵钧回忆称，自己求职时，现在的公司刚好在招聘，而且对于经验的丰富性要求较低。“面试时问了一些汽车行业测试常用工具的使用情况，以及一些简单的工具编程情况。”成功入职后，赵钧在公司做外包adas（高级驾驶辅助系统）测试。\n赵钧表示，决定进入现在这家公司，除了因为之前在传统车企的工作内容变更频繁，有些招架不住，另一个契机是其看到了一家知名公司CEO对未来自动驾驶看法的视频，这让他深受触动。“另外就是，传统车企的工资实在太低了，而且几乎不会涨薪。”赵钧说，他来到这家公司后，薪资水平和涨薪制度都优于传统车企。\n“更重要的是，我接触的东西多了，眼界开拓了，能够更清晰地看清未来的趋势。”基于此，赵钧能够接受现在公司较长的工作时长。“之前大小周，后来变成全单休，安排得特别满。”\n如果再换工作的话，赵钧称会选择新造车企业、互联网公司，或者自动驾驶创业公司。“原因无它，感觉这些背景的公司给的工钱更多。”\n对于是否考虑小米这类新科技造车公司，赵钧表示“考虑过，但目前来说，入行经验少，进不去，他们需要的基本都是三年经验起步的老人，来了就可以干活，现在行业发展太快，都希望可以快速落地商业化，没有公司太愿意花时间培养人，所以目前来说可能不会去。”\n尽管被认为已经处于从业“鄙视链”较顶端的位置，但赵钧说，他的同事们目前也在观望更多的机会。“（同事换工作）变动很频繁，（跳槽的意愿）也很强烈，他们对自动驾驶初创公司和新势力应该考虑的更多，很少听说有谁又回到长城吉利类的传统车企。”\n但并非所有人都对小米造车趋之若鹜，一些汽车从业人员对科技造车企业表现出“无感”。来自某新造车企业的Steven就表示，如果不是自己看好的公司，就算是被高薪挖，也不会去。\n“这个事（加入科技造车企业）其实暂时还不在我的考虑之内。因为我觉得，你如果加入一家企业，更多的是希望能够跟他一块成长。一个行业，如果你没有能够把做深做透的话，你的个人价值是不会得到非常明显提升的。”在40岁的Steven看来，科技造车企业更高的薪资对他而言已经不是第一吸引力。Steven2019年加入现在的新造车企业，在此之前就职于某科技公司。\n对于想跳槽到小米等科技造车企业的人，Steven建议可以再观察一下。“小米现在open的岗位大多和智能驾驶相关的这些行业有关，那么对于传统的动力总成方向、内外饰方向是不是有诉求我们还不知道，毕竟现在也不知道小米会以什么样的形式去做它的第一款车，是从0开始，还是合作代工都不确定。”Steven表示，在不同的制造模式下，“小米”们招聘的岗位也会非常不同。目前，小米代工绯闻对象不少，但均未确定。\n目前来看，新的造车者还在不断入局，造车赛道也将空前激烈。这意味着汽车圈的“抢人大战”将越来越激烈。\n集度汽车CEO夏一平在今年4月表示，当前集度汽车核心团队约100人，到明年年底计划扩大到2500-3000人。而这些人无疑将来源于其它企业人才库。如何在这波造车新浪潮中守住自己的人才储备，已成为每个企业都需要慎重考虑的问题。","news_type":1,"symbols_score_info":{"01810":0.9}},"isVote":1,"tweetType":1,"viewCount":2727,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123877812,"gmtCreate":1624418639836,"gmtModify":1703836084440,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/123877812","repostId":"1111649492","repostType":4,"isVote":1,"tweetType":1,"viewCount":3034,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":167209841,"gmtCreate":1624268098483,"gmtModify":1703831994897,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231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13:44","market":"sh","language":"zh","title":"Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry","url":"https://stock-news.laohu8.com/highlight/detail?id=1167256448","media":"全天候科技","summary":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。","content":"<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>","source":"qthkj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMillets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">全天候科技</strong><span class=\"h-time small\">2021-06-26 13:44</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw\">全天候科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"01810":"小米集团-W"},"source_url":"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167256448","content_text":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n\n王珂（化名）是一位来自国内某传统车企新能源汽车品牌的营销管理层人员，最近他想趁着科技造车的风口换个“跑道”，因此留意了包括小米、360、集度等多家宣布造车的科技公司工作机会。但让他没想到的是，看了一圈后，他发现自己的选择空间非常小。\n“（传统）汽车（企业）出身的人都不太受待见。”王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”王珂有些无奈地表示。\n同样在传统车企工作多年，负责车辆调教工作的陈凡（化名）和他的同事们，近期也非常关注新造车科技公司的机会，“现在观望的人很多”，陈凡说。但据陈凡透露，截至目前身边还没有同事能够进入这些新科技公司。\n“他们（科技公司）看不上传统车企的人，都要搞软件的。”在这一点上，陈凡与王珂有着相似的感受。\n随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。但现实情况却并非如此。\n网络上一张由求职者提供的其与企业的对话截图，从另一个侧面印证着科技造车公司对传统车企人才的“排斥”：“这边是集度（百度和吉利的合资公司），但是我看你是在上汽大众是吧，集度明确表示不要传统汽车的。”\n但小米们开出的豪迈“饭票”，还是让众多车企人士蠢蠢欲动。“现在所有新企业正常招聘都是涨薪10%-30%，很牛的人就自己谈喽。”一位来自某传统车企的求职人士表示。而据新浪财经报道，360汽车招聘仅岗位的推荐奖金就共计达数十万元。\n由职场社交平台脉脉独家提供给经济观察报的一份数据显示，据统计，在新造车企业中，汽车圈里计划去滴滴的人最多，互动数量最高；其次是理想汽车，第三名是百度和吉利合作的集度汽车，第四名是小米汽车。\n一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n1、选择性“挖角”\n在传统车企从业人员求职遭“冷遇”的同时，新造车企业却成了科技造车企业“挖人”的重点方向。\n在5月蔚来汽车的发布会上，蔚来创始人、董事长李斌感慨，“最近挖我们的人实在太多了，没办法，我们要把同事的信息都隐藏一下。”由于彼时正值百度、小米、滴滴等陆续宣布造车，这被认为是科技公司和“蔚小理”等新造车企业抢人大战的开始。与传统车企相比，这两类企业在造车理念和技术上被认为更加先进和超前。\n值得玩味的是，就在几年前，“蔚小理”还是“挖角者”的角色，曾高薪从传统车企挖人，而如今他们的员工也成了科技造车公司眼中的“香饽饽”。据报道，原蔚来汽车用户发展副总裁朱江或将加盟滴滴造车。而为了留住人才，有信息透露，新造车企业也已开始采取行动，或增加签订竞业协议，或增加员工持股，以此抵抗小米们的“挖墙脚”。\n“这（挖人）是很正常的，现在这个行业需要着它（人才）的速度已经远远超过了它供给的速度。当‘水池子’里没有水的时候，不得去别人那儿去找水喝吗？”在某新造车企业任职的Steven说。“如果有合适的机会，当然会考虑，为什么不呢？”Steven说。\n值得注意的是，传统车企从业人员求职遇阻，并不意味着科技新造车企业对传统车企的人才完全不感兴趣。一些高层管理人员，仍然是科技新造车企业的目标。\n近日有媒体爆料，小米汽车开出上亿天价“挖角”吉利汽车研究院院长胡峥楠，胡峥楠也将离开吉利加盟小米造车。但随后胡峥楠在朋友圈辟谣。吉利内部人员表示，胡峥楠“（在吉利研究院的）职位撤了，不过走没走还没有消息。”此外，另有信息显示，滴滴曾寻找副总级别的人物，开出的待遇超百万级，是传统车企的三倍以上。\n由于携重金入局，科技造车公司为了迅速组建团队普遍出手阔绰。360集团创始人、董事长周鸿掉更是亲自在社交媒体上广发英雄帖，表示“公司在薪酬待遇方面全面放开、全力支持。\n值得注意的是，“小米”们如今开放的岗位，主要是集中在自动驾驶研发等方面。从小米发布的招聘信息看，涉及自动驾驶数据平台、车载基础架构、决策规划、毫米波算法等20个岗位。360重金寻求的职位则包括感知融合算法、软件架构、信息安全、智能驾驶开发等岗位。\n这表明科技造车公司更加聚焦自动驾驶等核心技术的研发，因此当前这方面的从业人员可能获得更多的“跳槽”机会。\n而根据认证用户在脉脉上的发言，这些企业吸引他们的地方主要是在薪资方面，另外也有求职者自称是“米粉”，打出情怀牌。\n2、新从业“鄙视链”\n随着各方参与者陆续到位，造车阵营持续扩大，且派系逐渐分明。在这个过程中，形成了一条业内默认的就职“鄙视链”。\n在脉脉平台上，汽车从业者普遍认同，求职选择的优劣排序是：一二线新造车企业、传统车企孵化的新品牌、传统主机厂、二三线新造车企业。而在这些企业中，自动驾驶等前沿科技研发岗位更胜一筹。\n因此，加入自动驾驶行业的从业人员被认为是“上了岸”。赵钧（化名）是其中一个“幸运儿”。赵钧今年25岁，毕业刚几年，现在某科技企业担任无人驾驶项目工程师。在此之前，他在一家传统车企短暂工作。\n赵钧回忆称，自己求职时，现在的公司刚好在招聘，而且对于经验的丰富性要求较低。“面试时问了一些汽车行业测试常用工具的使用情况，以及一些简单的工具编程情况。”成功入职后，赵钧在公司做外包adas（高级驾驶辅助系统）测试。\n赵钧表示，决定进入现在这家公司，除了因为之前在传统车企的工作内容变更频繁，有些招架不住，另一个契机是其看到了一家知名公司CEO对未来自动驾驶看法的视频，这让他深受触动。“另外就是，传统车企的工资实在太低了，而且几乎不会涨薪。”赵钧说，他来到这家公司后，薪资水平和涨薪制度都优于传统车企。\n“更重要的是，我接触的东西多了，眼界开拓了，能够更清晰地看清未来的趋势。”基于此，赵钧能够接受现在公司较长的工作时长。“之前大小周，后来变成全单休，安排得特别满。”\n如果再换工作的话，赵钧称会选择新造车企业、互联网公司，或者自动驾驶创业公司。“原因无它，感觉这些背景的公司给的工钱更多。”\n对于是否考虑小米这类新科技造车公司，赵钧表示“考虑过，但目前来说，入行经验少，进不去，他们需要的基本都是三年经验起步的老人，来了就可以干活，现在行业发展太快，都希望可以快速落地商业化，没有公司太愿意花时间培养人，所以目前来说可能不会去。”\n尽管被认为已经处于从业“鄙视链”较顶端的位置，但赵钧说，他的同事们目前也在观望更多的机会。“（同事换工作）变动很频繁，（跳槽的意愿）也很强烈，他们对自动驾驶初创公司和新势力应该考虑的更多，很少听说有谁又回到长城吉利类的传统车企。”\n但并非所有人都对小米造车趋之若鹜，一些汽车从业人员对科技造车企业表现出“无感”。来自某新造车企业的Steven就表示，如果不是自己看好的公司，就算是被高薪挖，也不会去。\n“这个事（加入科技造车企业）其实暂时还不在我的考虑之内。因为我觉得，你如果加入一家企业，更多的是希望能够跟他一块成长。一个行业，如果你没有能够把做深做透的话，你的个人价值是不会得到非常明显提升的。”在40岁的Steven看来，科技造车企业更高的薪资对他而言已经不是第一吸引力。Steven2019年加入现在的新造车企业，在此之前就职于某科技公司。\n对于想跳槽到小米等科技造车企业的人，Steven建议可以再观察一下。“小米现在open的岗位大多和智能驾驶相关的这些行业有关，那么对于传统的动力总成方向、内外饰方向是不是有诉求我们还不知道，毕竟现在也不知道小米会以什么样的形式去做它的第一款车，是从0开始，还是合作代工都不确定。”Steven表示，在不同的制造模式下，“小米”们招聘的岗位也会非常不同。目前，小米代工绯闻对象不少，但均未确定。\n目前来看，新的造车者还在不断入局，造车赛道也将空前激烈。这意味着汽车圈的“抢人大战”将越来越激烈。\n集度汽车CEO夏一平在今年4月表示，当前集度汽车核心团队约100人，到明年年底计划扩大到2500-3000人。而这些人无疑将来源于其它企业人才库。如何在这波造车新浪潮中守住自己的人才储备，已成为每个企业都需要慎重考虑的问题。","news_type":1,"symbols_score_info":{"01810":0.9}},"isVote":1,"tweetType":1,"viewCount":3061,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124932685,"gmtCreate":1624717412047,"gmtModify":1703844061443,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/124932685","repostId":"1167256448","repostType":4,"repost":{"id":"1167256448","kind":"news","pubTimestamp":1624686286,"share":"https://ttm.financial/m/news/1167256448?lang=en_US&edition=fundamental","pubTime":"2021-06-26 13:44","market":"sh","language":"zh","title":"Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry","url":"https://stock-news.laohu8.com/highlight/detail?id=1167256448","media":"全天候科技","summary":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。","content":"<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>","source":"qthkj","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Millets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMillets entered the game to build cars, but they led out a new \"despise chain\" for job hunting in the automobile industry\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">全天候科技</strong><span class=\"h-time small\">2021-06-26 13:44</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach people? Wang Ke (pseudonym) is a marketing management member from a new energy vehicle brand of a traditional car company in China. Recently, he wanted to change his \"runway\" by taking advantage of the trend of making cars by technology, so he paid attention to the job opportunities of many technology companies that announced car manufacturing, including Xiaomi, 360 and Jidu. But what he didn't expect was that after looking around, he found that his choice was very small.</p><p>\"People from (traditional) automobile (enterprise) background are not very popular.\" Wang Ke's feelings when applying for jobs from these technology car manufacturers, \"Traditional car companies seem to be synonymous with traditional conservative and rigid thinking.\" Wang Ke said somewhat helplessly.</p><p>Chen Fan (a pseudonym), who has also worked in traditional car companies for many years and is in charge of vehicle tuning, and his colleagues have recently paid close attention to the opportunities of new car technology companies. \"There are many people waiting to see now,\" Chen Fan said. However, according to Chen Fan, up to now, no colleagues around him have been able to enter these new technology companies.</p><p>\"They (technology companies) look down on people from traditional car companies, and they all want to engage in software.\" Chen Fan and Wang Ke had similar feelings on this point.</p><p>As the technology companies represented by Xiaomi enter the market to build cars, the news that they spend heavily on \"recruitment\" keeps spreading, which seems to give automobile practitioners more opportunities to \"jump jobs\". But the reality is not.</p><p>A screenshot of the conversation between job seekers and enterprises on the Internet confirms the \"rejection\" of talents from traditional car companies by technology car manufacturers from another side: \"This is the gathering (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>But I think you're in SAIC Volkswagen, right? Jidu has made it clear that it doesn't want traditional cars. \"</p><p>However, the heroic \"meal tickets\" issued by Xiaomi still make many car companies eager to move. \"Now, all new companies' normal recruitment is a salary increase of 10%-30%. People who are very awesome will talk about it themselves,\" said a job seeker from a traditional car company. And according to<a href=\"https://laohu8.com/S/SINA\">SINA</a>According to financial reports, the recommendation bonus for 360 automobile recruitment positions alone totaled hundreds of thousands of yuan.</p><p>According to a data provided exclusively by Maimai, a workplace social platform, to the Economic Observer, according to statistics, among new car manufacturers, there are the most people in the car circle who plan to go to Didi, and the number of interactions is the highest; Secondly,<a href=\"https://laohu8.com/S/LI\">Li Auto</a>The third place is Jidu Automobile, a cooperation between Baidu and Geely, and the fourth place is Xiaomi Automobile.</p><p>On the one hand, the information of high-paying recruitment of technology car manufacturers is constantly updated, but on the other hand, a large number of job seekers are turned away. What kind of people are \"millets\" looking for? In the end, who is the talent that they won't hesitate to spend over a million annual salary to poach?</p><p><b>1、</b><b><b>Selective \"poaching\"</b></b></p><p>While the employees of traditional car companies are \"cold received\" when seeking jobs, new car manufacturers have become the key direction of technology car manufacturers \"digging people\".</p><p>In May<a href=\"https://laohu8.com/S/NIO\">Nio</a>At the press conference of the car, Li Bin, founder and chairman of Nio, sighed, \"There are too many people digging us recently. There is no way. We have to hide the information of our colleagues.\" At that time, Baidu, Xiaomi, Didi, etc. announced cars one after another, which was considered the beginning of the war between technology companies and new car manufacturers such as Wei Xiaoli. Compared with traditional car companies, these two types of enterprises are considered more advanced and advanced in car-building concepts and technologies.</p><p>What is interesting is that just a few years ago, \"Wei Xiaoli\" was still a \"poacher\". He once poached people from traditional car companies with a high salary, but now their employees have become \"hot cakes\" in the eyes of technology car manufacturers. According to reports, Zhu Jiang, former vice president of user development of Nio Automobile, may join Didi to build cars. In order to retain talents, it is revealed that new car manufacturers have also begun to take action, either to increase the signing of non-competition agreements or to increase employee shareholding, so as to resist Xiaomi's \"poaching\".</p><p>\"This is normal. Now the industry needs it (talent) far faster than it can supply. When there is no water in the 'pool', can't you go to someone else's place to find water?\" said Steven, who works for a new car manufacturer. \"If there is a suitable opportunity, of course it will be considered, why not?\" Steven said.</p><p>It is worth noting that the obstacles of employees of traditional car companies in applying for jobs do not mean that new technology car companies are completely uninterested in the talents of traditional car companies. Some senior managers are still the target of technology new car manufacturers.</p><p>Recently, some media broke the news that millet cars opened hundreds of millions of sky-high prices to \"dig corners\"<a href=\"https://laohu8.com/S/00175\">Geely Automobile</a>Hu Zhengnan, president of the institute, will also leave Geely to join Xiaomi to build cars. But then Hu Zhengnan refuted rumors in the circle of friends. According to Geely insiders, Hu Zhengnan's \"position (at Geely Research Institute) has been withdrawn, but there is no news about whether he has left.\" In addition, other information shows that Didi once looked for someone at the vice president level, and the treatment offered exceeded one million, more than three times that of traditional car companies.</p><p>Because of bringing heavy money into the game, technology car companies generally spend generously in order to quickly form a team. Zhou Hongluo, founder and chairman of 360 Group, even personally posted hero posts on social media, saying that \"the company is fully liberalized and fully supportive in terms of salary and benefits.</p><p>It is worth noting that the open posts of \"Xiaomi\" are mainly focused on the research and development of autonomous driving. According to the recruitment information released by Xiaomi, it involves 20 positions such as autonomous driving data platform, vehicle infrastructure, decision planning and millimeter wave algorithm. The positions sought by 360 include perceptual fusion algorithm, software architecture, information security,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Positions such as driving development.</p><p>This shows that technology car manufacturers are more focused on the research and development of core technologies such as autonomous driving, so at present, practitioners in this field may get more opportunities to \"jump jobs\".</p><p>According to the speeches of certified users on Maimai, these enterprises attract them mainly in terms of salary. In addition, some job seekers claim to be \"rice noodles\" and play sentimental cards.</p><p><b>2、</b><b><b>New \"Chain of Disdain\"</b></b></p><p>With all participants in place one after another, the car-building camp continues to expand, and the factions are gradually distinguished. In this process, a default \"disdain chain\" for inauguration in the industry has been formed.</p><p>On the Maimai platform, automobile practitioners generally agree that the merits and disadvantages of job selection are: first-and second-tier new car manufacturers, new brands incubated by traditional car companies, traditional OEMs, and second-and third-tier new car manufacturers. Among these enterprises, cutting-edge technology R&D positions such as autonomous driving are even better.</p><p>As a result, practitioners who join the autonomous driving industry are considered \"ashore\". Zhao Jun (pseudonym) is one of the \"lucky ones\". Zhao Jun is 25 years old. He graduated just a few years ago. Now he works as an unmanned project engineer in a technology company. Prior to that, he worked briefly for a traditional car company.</p><p>Zhao Jun recalled that when he applied for a job, his current company was just hiring, and the requirements for rich experience were low. \"During the interview, I asked about the use of some commonly used tools for testing in the automotive industry, as well as some simple tool programming.\" After successfully joining the company, Zhao Jun did outsourcing adas (Advanced Driver Assistance System) testing in the company.</p><p>Zhao Jun said that his decision to enter the current company was not only because his work content in traditional car companies changed frequently, but also because he saw a video of the CEO of a well-known company on the future autonomous driving, which deeply touched him. \"In addition, the salary of traditional car companies is too low, and there is almost no salary increase.\" Zhao Jun said that after he came to this company, the salary level and salary increase system are better than that of traditional car companies.</p><p>\"More importantly, I have been exposed to more things, my horizons have expanded, and I can see the future trends more clearly.\" Based on this, Zhao Jun was able to accept the longer working hours in the company now. \"It used to be a big and small week, but later it became a single day off, and the arrangement was very full.\"</p><p>If he changes jobs again, Zhao Jun says he will choose new car manufacturers, Internet companies, or autonomous driving<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"There is no other reason. I feel that companies with these backgrounds pay more.\"</p><p>Regarding whether to consider new technology car manufacturing companies such as Xiaomi, Zhao Jun said, \"I've considered it, but at present, there is little experience in the industry and they can't get in. What they need are basically the elderly with three years' experience, and they can work when they come. Now the industry is developing too fast, and they all hope to be commercialized quickly. No company is too willing to spend time training people, so they may not go at present.\"</p><p>Although considered to be at the top of the \"chain of disdain\", Zhao Jun said his colleagues are also waiting to see more opportunities. \"(Colleagues change jobs) change frequently, and (the willingness to change jobs) is also very strong. They should consider more about autonomous driving startups and new forces. It is rare to hear of anyone returning to the traditional car companies of Great Wall Geely.\"</p><p>However, not everyone rushes to Xiaomi to build cars, and some automobile practitioners show \"indifference\" to technology car manufacturers. Steven, from a new car manufacturer, said that if it was not a company he was optimistic about, even if he was dug with a high salary, he would not go.</p><p>\"This matter (joining a technology car manufacturer) is actually not in my consideration for the time being. Because I think that if you join a company, you hope to grow with him more. In an industry, if you can't do it deeply, your personal value will not be significantly improved.\" In the view of 40-year-old Steven, the higher salary of technology car manufacturers is no longer the first attraction for him. Steven joined the current new car manufacturer in 2019, and before that worked for a technology company.</p><p>For those who want to jump to technology car manufacturers such as Xiaomi, Steven suggests observing it again. \"At present, most of Xiaomi's open positions are related to these industries related to intelligent driving, so we still don't know whether there is any demand for the traditional powertrain direction and interior and exterior decoration direction. After all, we don't know what form Xiaomi will make its first car. It is uncertain whether it will start from zero or cooperate with OEM.\" Steven said that under different manufacturing modes, the positions recruited by \"Xiaomi\" will be very different. At present, there are many objects of Xiaomi OEM scandals, but none of them have been determined.</p><p>At present, new car manufacturers are still entering the game, and the car-building track will be unprecedentedly fierce. This means that the \"fight for people\" in the car circle will become more and more fierce.</p><p>Xia Yiping, CEO of Jidu Automobile, said in April this year that the current core team of Jidu Automobile is about 100 people, and it plans to expand to 2,500-3,000 people by the end of next year. And these people will undoubtedly come from the talent pool of other enterprises. How to keep their own talent reserve in this new wave of car building has become a problem that every enterprise needs to carefully consider.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw\">全天候科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"01810":"小米集团-W"},"source_url":"https://mp.weixin.qq.com/s/DnyQ7n4h8IL2H4ni81x-hw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167256448","content_text":"一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n\n王珂（化名）是一位来自国内某传统车企新能源汽车品牌的营销管理层人员，最近他想趁着科技造车的风口换个“跑道”，因此留意了包括小米、360、集度等多家宣布造车的科技公司工作机会。但让他没想到的是，看了一圈后，他发现自己的选择空间非常小。\n“（传统）汽车（企业）出身的人都不太受待见。”王珂在向这些科技造车企业求职时的感受，“传统车企好像就是传统守旧、思想僵化的代名词。”王珂有些无奈地表示。\n同样在传统车企工作多年，负责车辆调教工作的陈凡（化名）和他的同事们，近期也非常关注新造车科技公司的机会，“现在观望的人很多”，陈凡说。但据陈凡透露，截至目前身边还没有同事能够进入这些新科技公司。\n“他们（科技公司）看不上传统车企的人，都要搞软件的。”在这一点上，陈凡与王珂有着相似的感受。\n随着以小米为代表的科技企业入局造车，它们重金“招兵买马”的消息不断传出，这似乎让汽车从业人员有了更多“跳槽”的机会。但现实情况却并非如此。\n网络上一张由求职者提供的其与企业的对话截图，从另一个侧面印证着科技造车公司对传统车企人才的“排斥”：“这边是集度（百度和吉利的合资公司），但是我看你是在上汽大众是吧，集度明确表示不要传统汽车的。”\n但小米们开出的豪迈“饭票”，还是让众多车企人士蠢蠢欲动。“现在所有新企业正常招聘都是涨薪10%-30%，很牛的人就自己谈喽。”一位来自某传统车企的求职人士表示。而据新浪财经报道，360汽车招聘仅岗位的推荐奖金就共计达数十万元。\n由职场社交平台脉脉独家提供给经济观察报的一份数据显示，据统计，在新造车企业中，汽车圈里计划去滴滴的人最多，互动数量最高；其次是理想汽车，第三名是百度和吉利合作的集度汽车，第四名是小米汽车。\n一边是科技造车企业高薪招聘的信息不断更新，一边却是大量求职人员被拒之门外。“小米们”到底在找什么样的人？到底谁才是他们不惜拿出超百万年薪挖墙角的人才？\n1、选择性“挖角”\n在传统车企从业人员求职遭“冷遇”的同时，新造车企业却成了科技造车企业“挖人”的重点方向。\n在5月蔚来汽车的发布会上，蔚来创始人、董事长李斌感慨，“最近挖我们的人实在太多了，没办法，我们要把同事的信息都隐藏一下。”由于彼时正值百度、小米、滴滴等陆续宣布造车，这被认为是科技公司和“蔚小理”等新造车企业抢人大战的开始。与传统车企相比，这两类企业在造车理念和技术上被认为更加先进和超前。\n值得玩味的是，就在几年前，“蔚小理”还是“挖角者”的角色，曾高薪从传统车企挖人，而如今他们的员工也成了科技造车公司眼中的“香饽饽”。据报道，原蔚来汽车用户发展副总裁朱江或将加盟滴滴造车。而为了留住人才，有信息透露，新造车企业也已开始采取行动，或增加签订竞业协议，或增加员工持股，以此抵抗小米们的“挖墙脚”。\n“这（挖人）是很正常的，现在这个行业需要着它（人才）的速度已经远远超过了它供给的速度。当‘水池子’里没有水的时候，不得去别人那儿去找水喝吗？”在某新造车企业任职的Steven说。“如果有合适的机会，当然会考虑，为什么不呢？”Steven说。\n值得注意的是，传统车企从业人员求职遇阻，并不意味着科技新造车企业对传统车企的人才完全不感兴趣。一些高层管理人员，仍然是科技新造车企业的目标。\n近日有媒体爆料，小米汽车开出上亿天价“挖角”吉利汽车研究院院长胡峥楠，胡峥楠也将离开吉利加盟小米造车。但随后胡峥楠在朋友圈辟谣。吉利内部人员表示，胡峥楠“（在吉利研究院的）职位撤了，不过走没走还没有消息。”此外，另有信息显示，滴滴曾寻找副总级别的人物，开出的待遇超百万级，是传统车企的三倍以上。\n由于携重金入局，科技造车公司为了迅速组建团队普遍出手阔绰。360集团创始人、董事长周鸿掉更是亲自在社交媒体上广发英雄帖，表示“公司在薪酬待遇方面全面放开、全力支持。\n值得注意的是，“小米”们如今开放的岗位，主要是集中在自动驾驶研发等方面。从小米发布的招聘信息看，涉及自动驾驶数据平台、车载基础架构、决策规划、毫米波算法等20个岗位。360重金寻求的职位则包括感知融合算法、软件架构、信息安全、智能驾驶开发等岗位。\n这表明科技造车公司更加聚焦自动驾驶等核心技术的研发，因此当前这方面的从业人员可能获得更多的“跳槽”机会。\n而根据认证用户在脉脉上的发言，这些企业吸引他们的地方主要是在薪资方面，另外也有求职者自称是“米粉”，打出情怀牌。\n2、新从业“鄙视链”\n随着各方参与者陆续到位，造车阵营持续扩大，且派系逐渐分明。在这个过程中，形成了一条业内默认的就职“鄙视链”。\n在脉脉平台上，汽车从业者普遍认同，求职选择的优劣排序是：一二线新造车企业、传统车企孵化的新品牌、传统主机厂、二三线新造车企业。而在这些企业中，自动驾驶等前沿科技研发岗位更胜一筹。\n因此，加入自动驾驶行业的从业人员被认为是“上了岸”。赵钧（化名）是其中一个“幸运儿”。赵钧今年25岁，毕业刚几年，现在某科技企业担任无人驾驶项目工程师。在此之前，他在一家传统车企短暂工作。\n赵钧回忆称，自己求职时，现在的公司刚好在招聘，而且对于经验的丰富性要求较低。“面试时问了一些汽车行业测试常用工具的使用情况，以及一些简单的工具编程情况。”成功入职后，赵钧在公司做外包adas（高级驾驶辅助系统）测试。\n赵钧表示，决定进入现在这家公司，除了因为之前在传统车企的工作内容变更频繁，有些招架不住，另一个契机是其看到了一家知名公司CEO对未来自动驾驶看法的视频，这让他深受触动。“另外就是，传统车企的工资实在太低了，而且几乎不会涨薪。”赵钧说，他来到这家公司后，薪资水平和涨薪制度都优于传统车企。\n“更重要的是，我接触的东西多了，眼界开拓了，能够更清晰地看清未来的趋势。”基于此，赵钧能够接受现在公司较长的工作时长。“之前大小周，后来变成全单休，安排得特别满。”\n如果再换工作的话，赵钧称会选择新造车企业、互联网公司，或者自动驾驶创业公司。“原因无它，感觉这些背景的公司给的工钱更多。”\n对于是否考虑小米这类新科技造车公司，赵钧表示“考虑过，但目前来说，入行经验少，进不去，他们需要的基本都是三年经验起步的老人，来了就可以干活，现在行业发展太快，都希望可以快速落地商业化，没有公司太愿意花时间培养人，所以目前来说可能不会去。”\n尽管被认为已经处于从业“鄙视链”较顶端的位置，但赵钧说，他的同事们目前也在观望更多的机会。“（同事换工作）变动很频繁，（跳槽的意愿）也很强烈，他们对自动驾驶初创公司和新势力应该考虑的更多，很少听说有谁又回到长城吉利类的传统车企。”\n但并非所有人都对小米造车趋之若鹜，一些汽车从业人员对科技造车企业表现出“无感”。来自某新造车企业的Steven就表示，如果不是自己看好的公司，就算是被高薪挖，也不会去。\n“这个事（加入科技造车企业）其实暂时还不在我的考虑之内。因为我觉得，你如果加入一家企业，更多的是希望能够跟他一块成长。一个行业，如果你没有能够把做深做透的话，你的个人价值是不会得到非常明显提升的。”在40岁的Steven看来，科技造车企业更高的薪资对他而言已经不是第一吸引力。Steven2019年加入现在的新造车企业，在此之前就职于某科技公司。\n对于想跳槽到小米等科技造车企业的人，Steven建议可以再观察一下。“小米现在open的岗位大多和智能驾驶相关的这些行业有关，那么对于传统的动力总成方向、内外饰方向是不是有诉求我们还不知道，毕竟现在也不知道小米会以什么样的形式去做它的第一款车，是从0开始，还是合作代工都不确定。”Steven表示，在不同的制造模式下，“小米”们招聘的岗位也会非常不同。目前，小米代工绯闻对象不少，但均未确定。\n目前来看，新的造车者还在不断入局，造车赛道也将空前激烈。这意味着汽车圈的“抢人大战”将越来越激烈。\n集度汽车CEO夏一平在今年4月表示，当前集度汽车核心团队约100人，到明年年底计划扩大到2500-3000人。而这些人无疑将来源于其它企业人才库。如何在这波造车新浪潮中守住自己的人才储备，已成为每个企业都需要慎重考虑的问题。","news_type":1,"symbols_score_info":{"01810":0.9}},"isVote":1,"tweetType":1,"viewCount":2727,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123877812,"gmtCreate":1624418639836,"gmtModify":1703836084440,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/123877812","repostId":"1111649492","repostType":4,"isVote":1,"tweetType":1,"viewCount":3034,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":127071234,"gmtCreate":1624808327628,"gmtModify":1703845422930,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231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no","listText":"oh no","text":"oh no","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/127071234","repostId":"1167305629","repostType":4,"repost":{"id":"1167305629","kind":"news","weMediaInfo":{"introduction":"科技趋势  财经动向","home_visible":1,"media_name":"深潜atom","id":"1023838834","head_image":"https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac"},"pubTimestamp":1624762222,"share":"https://ttm.financial/m/news/1167305629?lang=en_US&edition=fundamental","pubTime":"2021-06-27 10:50","market":"hk","language":"zh","title":"Revenue declined, market value plunged 240 billion, who poked the myth of Haidilao","url":"https://stock-news.laohu8.com/highlight/detail?id=1167305629","media":"深潜atom","summary":"$海底捞$从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。","content":"<p><a href=\"https://laohu8.com/S/06862\">Haidilao</a>There's never a shortage of topics. But in the latest year,<b>The topic of Haidilao is no longer as easy and humorous as before</b>。 In the past, Haidilao was well versed in the communication value of social communication and warm stories. When he saw you eating alone, he put a teddy bear to accompany you on the opposite side, and all kinds of services beyond your expectations made you want to express your emotions in your circle of friends.</p><p>However, in the post-epidemic era, the topic about Haidilao became, how to spend the least money to get the most cost-effective wool in Haidilao, and Haidilao was forced to cancel even the beef cubes in the small self-service area. However, one of the important elements of the so-called beyond-expectation service is to let consumers get a sense of value and satisfaction beyond expectations. But to<b>Supporting this kind of facade will certainly cost</b>。 Guests like watermelon, Haidilao sends you one; Guests wait for a long time and send you nail art and shoe shining service directly.</p><p><img src=\"https://static.tigerbbs.com/42dc2d2f8ef6d7172c83df3ae9b18d39\" tg-width=\"399\" tg-height=\"734\" referrerpolicy=\"no-referrer\"></p><p><b>△ Visit by Zhang Yong</b></p><p><b>These decencies and warmth are diluted and dissipated along with cost control</b>。 Zhang Yong is right. On the surface, customers say that they don't eat Haidilao because it tastes bad. In fact, the core reason is because the price is expensive.</p><p>The original volume of Haidilao is self-propagation, and the whole tone reveals that the direct management does a good job in service and quality, and has its own confidence. But<b>Now it is actually a decline to rely on the founder to speak out</b>。</p><p><b>01. Can't Haidilao really learn?</b></p><p><b>What made Haidilao a god was the book \"Can't You Learn Haidilao\"</b>。 The title of this book must be a mystery. Otherwise, who wrote a best-selling book without an answer, wouldn't it be a lack of heart? As for learning, 12 years ago, the biggest problem was that the cost of learning was very high, and the sense of necessity and urgency was not strong.</p><p>Most practitioners in the catering industry,<b>At first, most of them just regard catering as a means of earning a living, and they are all choices without choice</b>。 Scholars, farmers, industries and businesses, and opening restaurants, which belong to the trade of serving people in the traditional concept, are oppressed by the concept of double. From the diligence of serving people to the professional division of labor of craftsmen, this kind of<b>In fact, the change and displacement of ideas have only accelerated in recent years</b>。 Especially after \"A Bite of China\" was broadcast, wrapped in deep homesickness, a society with a fast moving population was able to take a moment of leisure to examine the food that they were most familiar with and most unfamiliar with. With a good impression of food, the operators and practitioners behind the food were pushed to the front desk, and they got mass communication together with their craft.</p><p>Also<b>It was at the same time that the capitalization operation of the restaurant industry began to take off a climax</b>。 A large number of restaurant chains are in the ascendant and lush. Especially hot pot, such a heavy taste food, it is easy to find your own favorite in all directions. In 1994, when Zhang Yong founded Haidilao, the flow of population was still very, very limited. Therefore, the taste of Haidilao is the result of seeking the greatest common denominator in a relatively static society-compared with the local hot pot in Sichuan and Chongqing, the locals think that it can't be called hot pot at all; However, compared with Beijing shabu-shabu, which is the original category of clear soup, it can be regarded as a heavy taste.</p><p><img src=\"https://static.tigerbbs.com/58c249dd2e0055cd234107dca8f160f8\" tg-width=\"831\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p><b>△ Haidilao</b></p><p><b>But today</b>Another contradiction appeared, and people began to break through the restrictions of regional taste,<b>On the contrary, the food has become more standard and more authentic to have a reputation</b>。 Haidilao has not followed up with the taste changes brought about by this social change. Therefore, under the catch-up of many new brands, the word-of-mouth generated by taste experience is constantly tilting the balance.</p><p>However<b>Zhang Yong does not recognize Haidilao's \"defeat\" in taste</b>Zhang Yong said in a recent interview with the media: Taste is not a big problem. There is a difference between the catering industry and the rocket. There are standards for rockets, but no standards for catering. It's just that some enterprises emphasize taste, and we don't pay attention to it. \"Consumers say that Haidilao is not delicious, but in fact, it may be too expensive\". Indeed,<b>Haidilao has tried to raise prices many times in recent years</b>。 According to Haidilao's annual report, the per capita consumption of users has increased from 97.7 yuan in 2017 to 105.2 yuan in 2019, and further increased to 110 yuan in 2020.</p><p>In the prospectus of Haidilao's listing, Haidilao thinks that its core assets are employees and training system, which is an absolute detached sobriety.<b>Haidilao's original victory is the victory of manpower organization</b>。 Through the self-proclaimed systematic human resources structure, Haidilao has arranged a set of growth systems with clear paths and fruitful harvests for employees, and has segmented all links of the work, and given a clear definition of decentralization in each link. Many waiters in this industry are often ordered by people, but in Haidilao, they flatter you with a more active and systematic service; Moreover, when the waiter gives the guest some small surprises within the authorized scope, the waiter's own sense of value and sense of gain is also different.</p><p>This human resources system has broken the bottleneck of strong mobility and insufficient professionalism of practitioners in the original catering industry. It's pretty much a modernization of the restaurant industry. There are clear rules in Haidilao about how much money the waiter can earn by transmitting a plate of dishes. What later applied this to larger deals was<a href=\"https://laohu8.com/S/BEKE\">Shell</a>, but this is another proposition, not to be expanded here. This set of human resources structure also gives practitioners a great sense of belonging and achievement.</p><p>That is to say,<b>Haidilao chooses the most traditional industries and tracks, but uses the most advanced modern enterprise management system</b>。 That is naturally the effect of standing out from the crowd. Huang Tieying's \"Can't You Learn Haidilao\", translated from the background of the times, means, how can you, a group of handicraft workshop producers, learn the modern enterprise production mode and management system?</p><p><b>02. Haidilao can certainly learn</b></p><p>But the times are like this, and the wind turns.<b>The prosperity of society will inevitably bring the prosperity of consumption, and the most intuitive embodiment of the prosperity of consumption is the meal</b>Drink. Then it will inevitably give birth to the catering industry to become a hot spot for investment. Now even Lanzhou beef noodles have become the favorite of investors. This is not to say that I have an opinion on Lanzhou beef noodles, but to say that it shows how hot the catering industry is. Capital and practitioners are looking for projects with the highest cost performance, extremely short production cycle and relatively high profit margin.</p><p>In the post-epidemic era, hot pot, a project with relatively high customer unit price and relatively low turnover rate, will indeed encounter greater pressure.<b>Retaliatory consumption did not follow. On the contrary, people consumed more sensibly</b>。 What service is is a kind of gentleness and decency, but when businesses and consumers start to consider the cost, the icing on the cake seems unimportant-then, since you want to eat hot pot solemnly, then go to the most enjoyable and hearty.</p><p><img src=\"https://static.tigerbbs.com/7083325d5c873dc35ebccb6122d71364\" tg-width=\"795\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><b>△ More rational food and beverage consumption</b></p><p>It's not that everyone deified Haidilao, but<b>Life itself is changing so rapidly that no dining mode can be tricked fresh</b>。 Service, capital, manpower organization, supply chain, etc. These are not unique cheats that are airtight. Although so far, Haidilao's sincerity and frankness can be rarely replicated. But as said earlier, this is the part that belongs to Sven.</p><p>Haidilao's 2020 annual results announcement shows that the group achieved revenue of 28.6 billion yuan, a year-on-year increase of 7.8%;<b>Net profit for the year was RMB309 million, down 86.8% year-on-year</b>。 Among them, Haidilao Restaurant achieved revenue of 27.434 billion yuan, accounting for 95.9% of the total revenue, down from 96.3% in 2019.</p><p>More grimly,<b>Haidilao's turnover rate has declined year after year</b>— — In 2017 and 2018, Haidilao's overall turnover rate reached 5 times/day, compared with 4.8 times/day in 2019, but the annual turnover rate in 2020 has been reduced to 3.5 times/day.<b>The decline of \"hot pot first stock\" with a market value of 450 billion in the past has begun to appear</b>。</p><p>When the market is good, the sea must be full of big ships and big fish. When the market is cold, everyone competes for a small boat to turn around.<b>The whole catering industry is packaging materials</b>。 The catering industry is also evolving into a mode of separation between the front-end and the back-end-originally just the back kitchen and the front hall-and the back-end is striving for scale, standardization and industrialization, so as to improve efficiency and reduce costs; The fierceness of the back end buffers in the preheat of the kitchen, turning into a finished product that comes to you with nearly the same flavor as handmade. It was all quick and good.<b>You thought you were the winner of modern production methods, but you didn't expect that there were more radical modern production methods and ways of doing business in the restaurant industry</b>。</p><p>It was that phrase,<b>The times abandoned you without even saying hello</b>。 It's not that you don't work hard, it's precisely because you work too hard, and you become an awkward elephant and lose your flexible figure.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Revenue declined, market value plunged 240 billion, who poked the myth of Haidilao</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRevenue declined, market value plunged 240 billion, who poked the myth of Haidilao\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1023838834\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深潜atom </p>\n<p class=\"h-time smaller\">2021-06-27 10:50</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/06862\">Haidilao</a>There's never a shortage of topics. But in the latest year,<b>The topic of Haidilao is no longer as easy and humorous as before</b>。 In the past, Haidilao was well versed in the communication value of social communication and warm stories. When he saw you eating alone, he put a teddy bear to accompany you on the opposite side, and all kinds of services beyond your expectations made you want to express your emotions in your circle of friends.</p><p>However, in the post-epidemic era, the topic about Haidilao became, how to spend the least money to get the most cost-effective wool in Haidilao, and Haidilao was forced to cancel even the beef cubes in the small self-service area. However, one of the important elements of the so-called beyond-expectation service is to let consumers get a sense of value and satisfaction beyond expectations. But to<b>Supporting this kind of facade will certainly cost</b>。 Guests like watermelon, Haidilao sends you one; Guests wait for a long time and send you nail art and shoe shining service directly.</p><p><img src=\"https://static.tigerbbs.com/42dc2d2f8ef6d7172c83df3ae9b18d39\" tg-width=\"399\" tg-height=\"734\" referrerpolicy=\"no-referrer\"></p><p><b>△ Visit by Zhang Yong</b></p><p><b>These decencies and warmth are diluted and dissipated along with cost control</b>。 Zhang Yong is right. On the surface, customers say that they don't eat Haidilao because it tastes bad. In fact, the core reason is because the price is expensive.</p><p>The original volume of Haidilao is self-propagation, and the whole tone reveals that the direct management does a good job in service and quality, and has its own confidence. But<b>Now it is actually a decline to rely on the founder to speak out</b>。</p><p><b>01. Can't Haidilao really learn?</b></p><p><b>What made Haidilao a god was the book \"Can't You Learn Haidilao\"</b>。 The title of this book must be a mystery. Otherwise, who wrote a best-selling book without an answer, wouldn't it be a lack of heart? As for learning, 12 years ago, the biggest problem was that the cost of learning was very high, and the sense of necessity and urgency was not strong.</p><p>Most practitioners in the catering industry,<b>At first, most of them just regard catering as a means of earning a living, and they are all choices without choice</b>。 Scholars, farmers, industries and businesses, and opening restaurants, which belong to the trade of serving people in the traditional concept, are oppressed by the concept of double. From the diligence of serving people to the professional division of labor of craftsmen, this kind of<b>In fact, the change and displacement of ideas have only accelerated in recent years</b>。 Especially after \"A Bite of China\" was broadcast, wrapped in deep homesickness, a society with a fast moving population was able to take a moment of leisure to examine the food that they were most familiar with and most unfamiliar with. With a good impression of food, the operators and practitioners behind the food were pushed to the front desk, and they got mass communication together with their craft.</p><p>Also<b>It was at the same time that the capitalization operation of the restaurant industry began to take off a climax</b>。 A large number of restaurant chains are in the ascendant and lush. Especially hot pot, such a heavy taste food, it is easy to find your own favorite in all directions. In 1994, when Zhang Yong founded Haidilao, the flow of population was still very, very limited. Therefore, the taste of Haidilao is the result of seeking the greatest common denominator in a relatively static society-compared with the local hot pot in Sichuan and Chongqing, the locals think that it can't be called hot pot at all; However, compared with Beijing shabu-shabu, which is the original category of clear soup, it can be regarded as a heavy taste.</p><p><img src=\"https://static.tigerbbs.com/58c249dd2e0055cd234107dca8f160f8\" tg-width=\"831\" tg-height=\"546\" referrerpolicy=\"no-referrer\"></p><p><b>△ Haidilao</b></p><p><b>But today</b>Another contradiction appeared, and people began to break through the restrictions of regional taste,<b>On the contrary, the food has become more standard and more authentic to have a reputation</b>。 Haidilao has not followed up with the taste changes brought about by this social change. Therefore, under the catch-up of many new brands, the word-of-mouth generated by taste experience is constantly tilting the balance.</p><p>However<b>Zhang Yong does not recognize Haidilao's \"defeat\" in taste</b>Zhang Yong said in a recent interview with the media: Taste is not a big problem. There is a difference between the catering industry and the rocket. There are standards for rockets, but no standards for catering. It's just that some enterprises emphasize taste, and we don't pay attention to it. \"Consumers say that Haidilao is not delicious, but in fact, it may be too expensive\". Indeed,<b>Haidilao has tried to raise prices many times in recent years</b>。 According to Haidilao's annual report, the per capita consumption of users has increased from 97.7 yuan in 2017 to 105.2 yuan in 2019, and further increased to 110 yuan in 2020.</p><p>In the prospectus of Haidilao's listing, Haidilao thinks that its core assets are employees and training system, which is an absolute detached sobriety.<b>Haidilao's original victory is the victory of manpower organization</b>。 Through the self-proclaimed systematic human resources structure, Haidilao has arranged a set of growth systems with clear paths and fruitful harvests for employees, and has segmented all links of the work, and given a clear definition of decentralization in each link. Many waiters in this industry are often ordered by people, but in Haidilao, they flatter you with a more active and systematic service; Moreover, when the waiter gives the guest some small surprises within the authorized scope, the waiter's own sense of value and sense of gain is also different.</p><p>This human resources system has broken the bottleneck of strong mobility and insufficient professionalism of practitioners in the original catering industry. It's pretty much a modernization of the restaurant industry. There are clear rules in Haidilao about how much money the waiter can earn by transmitting a plate of dishes. What later applied this to larger deals was<a href=\"https://laohu8.com/S/BEKE\">Shell</a>, but this is another proposition, not to be expanded here. This set of human resources structure also gives practitioners a great sense of belonging and achievement.</p><p>That is to say,<b>Haidilao chooses the most traditional industries and tracks, but uses the most advanced modern enterprise management system</b>。 That is naturally the effect of standing out from the crowd. Huang Tieying's \"Can't You Learn Haidilao\", translated from the background of the times, means, how can you, a group of handicraft workshop producers, learn the modern enterprise production mode and management system?</p><p><b>02. Haidilao can certainly learn</b></p><p>But the times are like this, and the wind turns.<b>The prosperity of society will inevitably bring the prosperity of consumption, and the most intuitive embodiment of the prosperity of consumption is the meal</b>Drink. Then it will inevitably give birth to the catering industry to become a hot spot for investment. Now even Lanzhou beef noodles have become the favorite of investors. This is not to say that I have an opinion on Lanzhou beef noodles, but to say that it shows how hot the catering industry is. Capital and practitioners are looking for projects with the highest cost performance, extremely short production cycle and relatively high profit margin.</p><p>In the post-epidemic era, hot pot, a project with relatively high customer unit price and relatively low turnover rate, will indeed encounter greater pressure.<b>Retaliatory consumption did not follow. On the contrary, people consumed more sensibly</b>。 What service is is a kind of gentleness and decency, but when businesses and consumers start to consider the cost, the icing on the cake seems unimportant-then, since you want to eat hot pot solemnly, then go to the most enjoyable and hearty.</p><p><img src=\"https://static.tigerbbs.com/7083325d5c873dc35ebccb6122d71364\" tg-width=\"795\" tg-height=\"556\" referrerpolicy=\"no-referrer\"></p><p><b>△ More rational food and beverage consumption</b></p><p>It's not that everyone deified Haidilao, but<b>Life itself is changing so rapidly that no dining mode can be tricked fresh</b>。 Service, capital, manpower organization, supply chain, etc. These are not unique cheats that are airtight. Although so far, Haidilao's sincerity and frankness can be rarely replicated. But as said earlier, this is the part that belongs to Sven.</p><p>Haidilao's 2020 annual results announcement shows that the group achieved revenue of 28.6 billion yuan, a year-on-year increase of 7.8%;<b>Net profit for the year was RMB309 million, down 86.8% year-on-year</b>。 Among them, Haidilao Restaurant achieved revenue of 27.434 billion yuan, accounting for 95.9% of the total revenue, down from 96.3% in 2019.</p><p>More grimly,<b>Haidilao's turnover rate has declined year after year</b>— — In 2017 and 2018, Haidilao's overall turnover rate reached 5 times/day, compared with 4.8 times/day in 2019, but the annual turnover rate in 2020 has been reduced to 3.5 times/day.<b>The decline of \"hot pot first stock\" with a market value of 450 billion in the past has begun to appear</b>。</p><p>When the market is good, the sea must be full of big ships and big fish. When the market is cold, everyone competes for a small boat to turn around.<b>The whole catering industry is packaging materials</b>。 The catering industry is also evolving into a mode of separation between the front-end and the back-end-originally just the back kitchen and the front hall-and the back-end is striving for scale, standardization and industrialization, so as to improve efficiency and reduce costs; The fierceness of the back end buffers in the preheat of the kitchen, turning into a finished product that comes to you with nearly the same flavor as handmade. It was all quick and good.<b>You thought you were the winner of modern production methods, but you didn't expect that there were more radical modern production methods and ways of doing business in the restaurant industry</b>。</p><p>It was that phrase,<b>The times abandoned you without even saying hello</b>。 It's not that you don't work hard, it's precisely because you work too hard, and you become an awkward elephant and lose your flexible figure.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e3486d12c6164a76c013a1804a609345","relate_stocks":{"06862":"海底捞"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167305629","content_text":"海底捞从来不缺话题。但最近这一年，关于海底捞的话题，却再也不像以前那么轻松和幽默了。以前的海底捞，深谙社交传播和温暖故事的传播价值，看见你一个人吃饭，对面给你放只玩具熊陪你，各种超出你预期的服务，让你忍不住想在朋友圈发发感慨。\n但在后疫情时代，关于海底捞的话题变成了，如何花最少的钱在海底捞薅到最划算的羊毛，海底捞被迫连小料自助区的牛肉粒都取消了。但所谓的超预期服务，其中很重要的一个要素就是，让消费者获得超乎预期的价值感和满足感。而要撑起这种门面，肯定需要成本。客人喜欢西瓜，海底捞送你一个；客人等位时间很长，直接送你美甲擦鞋服务。\n\n△张勇访问\n这些体面和温情，都伴随着成本的控制在淡化和消散。张勇说的没错，表面上顾客说不吃海底捞是因为味道不好，其实核心原因还是因为价格贵。\n海底捞原来的声量都是自传播，整个调性都透露着直管做好服务和品质，自有分说的底气。但现在居然要靠创始人自己出来发声，这其实是一种颓势。\n01、海底捞真的学不会吗？\n让海底捞封神的，是那本《海底捞你学不会》。这个书名，肯定是故弄玄虚，要不谁专门写一本没有答案的畅销书，那不是缺心眼吗。至于学不会，放在12年前，最大的问题在于，学习的成本很高，必要性和紧迫感都不强。\n餐饮行业的大部分从业者，一开始大都只是把餐饮当成一个谋生的手段，都是没有选择的选择。士农工商，开饭馆这种在传统观念里属于伺候人的行当，受到的观念压迫是双重的。从伺候人的勤行，到手艺人的专业分工，这种观念的变革和位移，其实是最近这些年才加速的。尤其是《舌尖上中国》播出以后，包裹着浓浓的乡愁，一个人口高速流动的社会，才得以拿出片刻的闲暇，来审视自己最熟悉又最陌生的食物。凭借着对于食物的好感，食物背后的经营者、从业者，被推到了前台，他们和自己的手艺一起获得了大众传播。\n也正是与此同时，餐饮行业的资本化运作开始掀起了高潮。一大批餐饮连锁，方兴未艾，郁郁葱葱。尤其是火锅这种重口味的食物，很容易在四面八方找到自己的同好。张勇开创海底捞的1994年，人口的流动还非常非常有限。所以海底捞的口味，是一种在相对静态的社会里的寻求最大公约数的结果——比起川渝本地火锅，当地人觉得它压根就不能叫火锅；但是比起北京涮肉这种清汤原味的品类，它又算得上是重口味。\n\n△海底捞\n可在今天，另一种矛盾出现了，人们开始不断突破地域口味的限制，食物反而变得越来越本位越道地才有口碑。海底捞并没有跟进这种社会变化所带来的口味变化。所以在很多新品牌的追赶下，因为味觉体验而产生的口碑，在不断发生天平的倾斜。\n然而张勇并不认可海底捞“败”在口味上，张勇最近接受媒体采访时表示：口味不是太大问题，餐饮业和火箭上天是有差异的，火箭上天有标准，餐饮没有标准，只不过是有些企业强调口味，我们不重视而已。“消费者说海底捞不好吃，其实可能是嫌价格贵”。的确，海底捞近几年曾多次尝试涨价。海底捞年报显示，用户人均消费金额已从2017年的97.7元增至2019年的105.2元，而2020年又进一步提升至110元。\n在海底捞上市的招股书中，海底捞自认自己最核心的资产是员工和培训体系，这是一种绝对的超然的清醒。海底捞原来的胜利，是人力组织的胜利。海底捞通过自称体系的人力资源架构，给员工安排了一套路径清晰，收获丰厚的成长体系，而且对工作的各个环节都进行了切分，并在每个环节都给予了清晰的放权的界定。这个行业里的很多服务员，往往被人吆五喝六的使唤，但在海底捞，他们用一种更加主动的成体系的服务，让你受宠若惊；而且当服务员在被授权的范围内，给予客人一些小的惊喜时，服务员自己的价值感和获得感的提升也是不一样的。\n这套人力资源的体系，打破了原来餐饮行业的从业者流动性强、专业度不够的瓶颈。这几乎就是对餐饮行业的现代化改造。服务员传送一盘菜自己能收入多少钱，这些在海底捞都是有清晰的规则的。后来把这一套应用到更大交易中的，是贝壳，但这是另一个命题，这里不展开。这套人力资源架构，也让从业者获得了极大的归属感和成就感。\n也就是说，海底捞选择的是最传统的行业和赛道，运用的却是最先进的现代企业管理制度。那自然就是鹤立鸡群的效果。黄铁鹰主笔的《海底捞你学不会》，时代背景翻译过来就是，你们一群手工作坊的生产者，怎么能学得会现代化的企业生产方式和管理制度呢？\n02、海底捞当然可以学得会\n但时代就是这样，风水轮流转。社会的繁荣，必然带来消费的繁荣，而消费的繁荣，最直观的体现就是餐饮。那么就必然催生餐饮行业成为投资的热土。现在连兰州牛肉面都成了投资人看好的香饽饽了。这么说不是对兰州牛肉面有意见，而是说可见餐饮行业有多热。资本和从业者，都在寻找性价比最高，出品周期极短，利润空间相对较高的项目。\n后疫情时代，火锅这种客单价相对较高，翻台率也相对不高的项目，确实会遭遇更大的压力。报复式的消费并没有随之而来，相反，人们的消费更理智了。服务是什么，是一种斯文和体面，但商家和消费者都开始考虑成本的时候，锦上添花的部分就显得不重要了——那么，既然要去郑重的吃一次火锅，那就去吃最尽兴最酣畅的。\n\n△餐饮消费更加理性\n不是大家神化海底捞了，而是生活本身的变化太迅速了，没有哪个餐饮模式是可以一招鲜的。服务、资本、人力组织方式、供应链等等，这些都不是密不透风的独门秘籍。虽然迄今为止，海底捞的真诚和坦率，还很少有能复刻的。但正如前面所说的，这是属于斯文的部分。\n海底捞2020年全年业绩公告显示，集团实现收入286亿元，同比增长7.8%；年度净利润为3.09亿元，同比2019年下降86.8%。其中，海底捞餐厅实现收入274.34亿元，占总收入的比重为95.9%，低于2019年的96.3%。\n更严峻的是，海底捞的翻台率已经连年下滑——2017年与2018年，海底捞整体翻台率达到5次/天，2019年为4.8次/天，但2020的全年翻台率已经降低至3.5次/天。昔日市值4500亿的“火锅第一股”颓势已经开始显现。\n行情好的时候，海面上肯定都是大船大鱼。市场遇冷时，大家比拼的更是船小好调头。整个餐饮行业，都在料包化。餐饮行业也在分离演化成前端和后端分离的模式——原来只是后厨和前厅——后端在努力的规模化、标准化、工业化，以此来提升效率，压缩成本；后端的激烈在厨房的预热中缓冲，变成端到你面前的口味和手工制作相差无几的成品。这一切都又快又好。你以为你是现代生产方式的胜利者，但你没有料想到餐饮行业还有更激进的现代化生产方式和经营方式。\n正是那句话，时代抛弃你，连个招呼都不打。不是你不努力，恰恰是因为你太努力，变成了笨拙的大象，失去了灵活的身段。","news_type":1,"symbols_score_info":{"06862":0.9}},"isVote":1,"tweetType":1,"viewCount":2012,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":167209841,"gmtCreate":1624268098483,"gmtModify":1703831994897,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/167209841","repostId":"1145157108","repostType":4,"repost":{"id":"1145157108","kind":"news","pubTimestamp":1624267891,"share":"https://ttm.financial/m/news/1145157108?lang=en_US&edition=fundamental","pubTime":"2021-06-21 17:31","market":"sh","language":"zh","title":"Big silicon wafer faucet intraday limit! What's more good news besides buybacks?","url":"https://stock-news.laohu8.com/highlight/detail?id=1145157108","media":" 上海证券报  ","summary":"6月21日，中环股份开盘急速拉升，开盘15分钟后冲击涨停。截至收盘，涨幅为8.32%，报32.82元。\n公开信息显示，公司的利好消息真不少。除了回购，公司还推出了员工持股、股权激励计划。在210大硅片","content":"<p><div>On June 21st, Zhonghuan shares opened rapidly, and hit the daily limit 15 minutes after the opening. As of the close, the increase was 8.32% to 32.82 yuan. Public information shows that there is a lot of good news for the company. In addition to buybacks, the company also launched employee stock ownership and equity incentive plans. With the blessing of 210 silicon wafers and the \"mixed reform\" of group companies, the fundamentals of the company are even more remarkable. Repurchase up to 3.3 billion yuan to launch a package of incentive plans The main factor for the rise of Zhonghuan's share price is the triple benefits disclosed by the company on June 21st: repurchase, employee stock ownership and equity incentive plan. According to the repurchase scheme,...</p><p><a href=\"https://mp.weixin.qq.com/s/NO74OtCDiaoL6m1KnEJ2Iw\">Web link</a></div></p>","source":"shzqb","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Big silicon wafer faucet intraday limit! What's more good news besides buybacks?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBig silicon wafer faucet intraday limit! What's more good news besides buybacks?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\"> 上海证券报  </strong><span class=\"h-time small\">2021-06-21 17:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p><div>On June 21st, Zhonghuan shares opened rapidly, and hit the daily limit 15 minutes after the opening. As of the close, the increase was 8.32% to 32.82 yuan. Public information shows that there is a lot of good news for the company. In addition to buybacks, the company also launched employee stock ownership and equity incentive plans. With the blessing of 210 silicon wafers and the \"mixed reform\" of group companies, the fundamentals of the company are even more remarkable. Repurchase up to 3.3 billion yuan to launch a package of incentive plans The main factor for the rise of Zhonghuan's share price is the triple benefits disclosed by the company on June 21st: repurchase, employee stock ownership and equity incentive plan. According to the repurchase scheme,...</p><p><a href=\"https://mp.weixin.qq.com/s/NO74OtCDiaoL6m1KnEJ2Iw\">Web link</a></div></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/NO74OtCDiaoL6m1KnEJ2Iw\"> 上海证券报  </a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5d8fb95e65f042f352c6313989391357","relate_stocks":{"002129":"TCL中环"},"source_url":"https://mp.weixin.qq.com/s/NO74OtCDiaoL6m1KnEJ2Iw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1145157108","content_text":"6月21日，中环股份开盘急速拉升，开盘15分钟后冲击涨停。截至收盘，涨幅为8.32%，报32.82元。\n公开信息显示，公司的利好消息真不少。除了回购，公司还推出了员工持股、股权激励计划。在210大硅片、集团公司“混改”加持下，公司的基本面更是可圈可点。\n回购最高33亿元\n推出一揽子激励计划\n中环股份股价走高的主要因素是公司于6月21日披露的三重利好：回购、员工持股、股权激励计划。\n根据回购方案，公司拟以自有资金，回购公司股份不低于28亿元，不超过33亿元，本次回购公司股份价格为不超过42元/股（含）。公司表示，按照回购价格上限、回购金额上限测算，公司预计回购股份约785.71万股，约占公司当前总股本的0.26%；按回购金额下限测算，预计回购股份约为666.67万股，约占公司当前总股本的0.22%。\n需要提及的是，中环股份借本次回购，顺势推出了员工持股计划。\n公司表示，本次回购股份将用于实施员工持股计划或股权激励，来进一步健全公司长效激励机制，充分调动公司核心骨干及优秀员工的积极性，共同促进公司的长远发展。\n根据员工持股计划（草案），本员工持股计划总金额3.24亿元，股票来源为公司回购股份。根据6月18日交易均价30.38元/股测算，本期持股计划所能购买和持有的股票数量上限约为1066.89万股，占公司总股本的0.35%。中环股份披露，本次员工持股计划考核条件为：2021年净利润较2020年增长率及2020年净利润较2019年增长率平均不低于30%。\n此外，中环股份还推出了2021年股票期权激励计划（草案），拟向激励对象授予股票期权485.68万份，占本激励计划公告时公司股本总额的0.16%。该激励计划将授予34人，行权价格为30.39元/股，并设置了2个行权期及相应的业绩考核目标。技术领先、机制灵活的基本面确立\n拉长时间周期不难看出，中环股份的股价可谓节节攀升，或将创出新高。\n在业内人士看来，除了当前的“利好公告”刺激，中环股份的基本面更值得关注：在中环股份推出210大硅片、中环集团“混改”后，中环股份技术领先、机制灵活的基本面确立。\n资料显示，中环股份于2019年8月发布210大尺寸硅片，引起行业广泛关注。根据测算，理论上，210大硅片将降低度电成本 6%以上、将大幅提高电池片和组件制造环节生产效率，从而不断引领光伏行业突破现有成本与效率制约。据悉，中环股份建立了210平台型技术硅片产品以及技术领先的高效叠瓦组件两大专利技术平台，形成技术领先优势。\n更为重要的是，在战略层，籍中环集团“混改”，中环股份的组织机制也获得赋能。TCL科技入主后，民营资本及强大的产业力量快速引入，市场化和灵活度更高的决策机制随之而来。TCL提出了实施“经营绩效倍增计划”，公司一季度业绩同比也大幅提升。\n在业内人士看来，本次中环集团推出回购、员工持股、股权激励计划等一揽子方案，正是TCL科技发挥其金融及产业投资平台优势，支持中环股份进行资本结构优化，提升资产运营效率和盈利能力的切实措施和体现。","news_type":1,"symbols_score_info":{"002129":0.9}},"isVote":1,"tweetType":1,"viewCount":2429,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161583156,"gmtCreate":1623934835275,"gmtModify":1703823858924,"author":{"id":"3573704342574661","authorId":"3573704342574661","name":"Ckkhor93","avatar":"https://static.tigerbbs.com/5b9ea05b53a78691828231e3834ee73b","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3573704342574661","idStr":"3573704342574661"},"themes":[],"htmlText":"?‍?","listText":"?‍?","text":"?‍?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/161583156","repostId":"1167020104","repostType":4,"isVote":1,"tweetType":1,"viewCount":2494,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}