@Bunifa Latif:$Alphabet(GOOG)$ Alphabet Inc. (GOOGL) is the holding company of Google, a tech giant offering a wide range of technological products in the likes of search engine, maps, calendar, mail, operating system. GOOGL also sells hardware products and online advertising services. GOOGL’s reporting segments are Google Services, Google Cloud, and Other Bets. In terms of global market share for search engine, GOOGL has 92%. Investment Overview Google Service operating margin to drive the stock price. The high performing segment in GOOGL is the Google Services segment which generates pre-pandemic level margin of 32%. GOOGL’s Services segment is expected to record similar margins given the scale in Search (64% of service revenue)