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2021-06-12

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2021-06-12

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Don't be fooled by some of the hawkish sounds coming out of the Fed next week

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While it may be tempting, it is too soon to add Federal Reserve policymakers to that list.</p>\n<p>Much will be made next week out of some potentially \"hawkish\" sounds from the U.S. central bank's policy meeting, economists said, while they stressed that Fed Chairman Jerome Powell and the majority of the voting members of the interest rate setting committee remain \"doves\" and fundamentally will be sticking to their \"patient\" stance on monetary policy.</p>\n<p>\"They are going to be a little bit less dovish than last time,\" said Jim O'Sullivan, chief U.S. macro strategist for TD Securities.</p>\n<p>U.S. inflation has been sizzling in recent months.</p>\n<p>But the recent decline in long-term Treasury yields allows the Fed to lean into the hawkish message, O'Sullivan said.</p>\n<p>While inflation has been surprisingly hot, the Fed \"is willing to wait\" until the fall to see how the labor market responds to the inflation spike, said Ian Shepherdson, chief economist at Pantheon Macroeconomics. Wage pressures play a key role in determining the inflation outlook.</p>\n<p>\"We don't know how many people will come back into the labor market, how participation will rise, and will it be enough to dampen inflationary pressures,\" Shepherdson said.</p>\n<p>\"In the olden days, the Fed would have raised interest rates first and worried about what was going to happen afterwards. But this is a different Fed with a different strategy and a different approach,\" he said.</p>\n<p>The Fed is buying $80 billion of Treasurys and $40 billion of mortgage backed securities each month, along with keeping its benchmark interest rate close to zero, to support the economy.</p>\n<p>The central bank put itself in a bit of a box in December by guiding markets that it wouldn't slow down the pace of purchases until there had been \"substantial further progress\" in its goals of full employment and stable inflation.</p>\n<p><b>What will be the hawkish sounds?</b></p>\n<p>First, the Fed will give in to the reality that talking about tapering the size of its asset purchases makes sense. This is an important shift. Since December, Powell has managed to hold off such talk.</p>\n<p>But this is only the most preliminary of steps.</p>\n<p>Instead \"officials will talk in general straw-poll terms on what principles ought to apply,\" said Lou Crandall, chief economist at Wrightson ICAP.</p>\n<p>It won't be the Fed having a structured debate on a set of options game-planned by the staff. That might happen in July, but not now.</p>\n<p>To downplay the significance, the Fed won't say anything about the \"talks about tapering\" in its formal statement, next Wednesday afternoon, O'Sullivan said.</p>\n<p>Secondly, the Fed's dot-plot, or interest rate forecast chart, may show a shift forward for the first rate hike to come during 2023. At the moment, the Fed shows no rate hikes until 2024 at the earliest.</p>\n<p>At its March meeting, seven out of 18 Fed officials saw a hike before the end of 2023, and it could be nine or ten officials at the June meeting next week.</p>\n<p>Thirdly, the Fed will have to raise its forecast for inflation for this year. In March, the Fed penciled in a 2.2% core rate for the personal consumption expenditure index. While that may rise, the Fed won't move the core rate for 2022 much higher, a signal that it still believes the price gains seen in the last few months reflects \"largely transitory\" factors.</p>\n<p>During press conferences, Powell has said the economy is \"a long way\" from the Fed's goals and it would take \"some time\" for substantial further progress to be achieved.</p>\n<p>\"I wouldn't pound the table and say exactly what Powell is going to say but it is time to start getting away from that language,\" O'Sullivan of TD Securities said.</p>\n<p>At the same time, the Fed has got to say that while the economy has made progress, they still need to see a lot more,\" he added.</p>\n<p>When the Fed added the \"substantial further progress\" guideline, the economy was 9.8 million jobs short of its level in February 2020. At the moment, the economy is 7.6 million jobs short.</p>\n<p>None of these potentially hawkish noises will disturb the central message of Fed officials to the market -- that its benchmark interest rate will stay low next year.</p>\n<p>Even if the Fed starts to taper its asset purchases next January, economists think it will take months before the central bank is ready to take the next step and hike its benchmark interest rates off zero.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Don't be fooled by some of the hawkish sounds coming out of the Fed next week</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDon't be fooled by some of the hawkish sounds coming out of the Fed next week\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2021-06-12 07:11</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<blockquote>\n Fed will remain dovish, economists say.\n</blockquote>\n<p>There are sixteen different types of hawks found in the United States, according to birdwatchingh.com . While it may be tempting, it is too soon to add Federal Reserve policymakers to that list.</p>\n<p>Much will be made next week out of some potentially \"hawkish\" sounds from the U.S. central bank's policy meeting, economists said, while they stressed that Fed Chairman Jerome Powell and the majority of the voting members of the interest rate setting committee remain \"doves\" and fundamentally will be sticking to their \"patient\" stance on monetary policy.</p>\n<p>\"They are going to be a little bit less dovish than last time,\" said Jim O'Sullivan, chief U.S. macro strategist for TD Securities.</p>\n<p>U.S. inflation has been sizzling in recent months.</p>\n<p>But the recent decline in long-term Treasury yields allows the Fed to lean into the hawkish message, O'Sullivan said.</p>\n<p>While inflation has been surprisingly hot, the Fed \"is willing to wait\" until the fall to see how the labor market responds to the inflation spike, said Ian Shepherdson, chief economist at Pantheon Macroeconomics. Wage pressures play a key role in determining the inflation outlook.</p>\n<p>\"We don't know how many people will come back into the labor market, how participation will rise, and will it be enough to dampen inflationary pressures,\" Shepherdson said.</p>\n<p>\"In the olden days, the Fed would have raised interest rates first and worried about what was going to happen afterwards. But this is a different Fed with a different strategy and a different approach,\" he said.</p>\n<p>The Fed is buying $80 billion of Treasurys and $40 billion of mortgage backed securities each month, along with keeping its benchmark interest rate close to zero, to support the economy.</p>\n<p>The central bank put itself in a bit of a box in December by guiding markets that it wouldn't slow down the pace of purchases until there had been \"substantial further progress\" in its goals of full employment and stable inflation.</p>\n<p><b>What will be the hawkish sounds?</b></p>\n<p>First, the Fed will give in to the reality that talking about tapering the size of its asset purchases makes sense. This is an important shift. Since December, Powell has managed to hold off such talk.</p>\n<p>But this is only the most preliminary of steps.</p>\n<p>Instead \"officials will talk in general straw-poll terms on what principles ought to apply,\" said Lou Crandall, chief economist at Wrightson ICAP.</p>\n<p>It won't be the Fed having a structured debate on a set of options game-planned by the staff. That might happen in July, but not now.</p>\n<p>To downplay the significance, the Fed won't say anything about the \"talks about tapering\" in its formal statement, next Wednesday afternoon, O'Sullivan said.</p>\n<p>Secondly, the Fed's dot-plot, or interest rate forecast chart, may show a shift forward for the first rate hike to come during 2023. At the moment, the Fed shows no rate hikes until 2024 at the earliest.</p>\n<p>At its March meeting, seven out of 18 Fed officials saw a hike before the end of 2023, and it could be nine or ten officials at the June meeting next week.</p>\n<p>Thirdly, the Fed will have to raise its forecast for inflation for this year. In March, the Fed penciled in a 2.2% core rate for the personal consumption expenditure index. While that may rise, the Fed won't move the core rate for 2022 much higher, a signal that it still believes the price gains seen in the last few months reflects \"largely transitory\" factors.</p>\n<p>During press conferences, Powell has said the economy is \"a long way\" from the Fed's goals and it would take \"some time\" for substantial further progress to be achieved.</p>\n<p>\"I wouldn't pound the table and say exactly what Powell is going to say but it is time to start getting away from that language,\" O'Sullivan of TD Securities said.</p>\n<p>At the same time, the Fed has got to say that while the economy has made progress, they still need to see a lot more,\" he added.</p>\n<p>When the Fed added the \"substantial further progress\" guideline, the economy was 9.8 million jobs short of its level in February 2020. At the moment, the economy is 7.6 million jobs short.</p>\n<p>None of these potentially hawkish noises will disturb the central message of Fed officials to the market -- that its benchmark interest rate will stay low next year.</p>\n<p>Even if the Fed starts to taper its asset purchases next January, economists think it will take months before the central bank is ready to take the next step and hike its benchmark interest rates off zero.</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".SPX":"S&P 500 Index",".IXIC":"NASDAQ Composite",".DJI":"道琼斯","SPY":"标普500ETF"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2142858202","content_text":"Fed will remain dovish, economists say.\n\nThere are sixteen different types of hawks found in the United States, according to birdwatchingh.com . While it may be tempting, it is too soon to add Federal Reserve policymakers to that list.\nMuch will be made next week out of some potentially \"hawkish\" sounds from the U.S. central bank's policy meeting, economists said, while they stressed that Fed Chairman Jerome Powell and the majority of the voting members of the interest rate setting committee remain \"doves\" and fundamentally will be sticking to their \"patient\" stance on monetary policy.\n\"They are going to be a little bit less dovish than last time,\" said Jim O'Sullivan, chief U.S. macro strategist for TD Securities.\nU.S. inflation has been sizzling in recent months.\nBut the recent decline in long-term Treasury yields allows the Fed to lean into the hawkish message, O'Sullivan said.\nWhile inflation has been surprisingly hot, the Fed \"is willing to wait\" until the fall to see how the labor market responds to the inflation spike, said Ian Shepherdson, chief economist at Pantheon Macroeconomics. Wage pressures play a key role in determining the inflation outlook.\n\"We don't know how many people will come back into the labor market, how participation will rise, and will it be enough to dampen inflationary pressures,\" Shepherdson said.\n\"In the olden days, the Fed would have raised interest rates first and worried about what was going to happen afterwards. But this is a different Fed with a different strategy and a different approach,\" he said.\nThe Fed is buying $80 billion of Treasurys and $40 billion of mortgage backed securities each month, along with keeping its benchmark interest rate close to zero, to support the economy.\nThe central bank put itself in a bit of a box in December by guiding markets that it wouldn't slow down the pace of purchases until there had been \"substantial further progress\" in its goals of full employment and stable inflation.\nWhat will be the hawkish sounds?\nFirst, the Fed will give in to the reality that talking about tapering the size of its asset purchases makes sense. This is an important shift. Since December, Powell has managed to hold off such talk.\nBut this is only the most preliminary of steps.\nInstead \"officials will talk in general straw-poll terms on what principles ought to apply,\" said Lou Crandall, chief economist at Wrightson ICAP.\nIt won't be the Fed having a structured debate on a set of options game-planned by the staff. That might happen in July, but not now.\nTo downplay the significance, the Fed won't say anything about the \"talks about tapering\" in its formal statement, next Wednesday afternoon, O'Sullivan said.\nSecondly, the Fed's dot-plot, or interest rate forecast chart, may show a shift forward for the first rate hike to come during 2023. At the moment, the Fed shows no rate hikes until 2024 at the earliest.\nAt its March meeting, seven out of 18 Fed officials saw a hike before the end of 2023, and it could be nine or ten officials at the June meeting next week.\nThirdly, the Fed will have to raise its forecast for inflation for this year. In March, the Fed penciled in a 2.2% core rate for the personal consumption expenditure index. While that may rise, the Fed won't move the core rate for 2022 much higher, a signal that it still believes the price gains seen in the last few months reflects \"largely transitory\" factors.\nDuring press conferences, Powell has said the economy is \"a long way\" from the Fed's goals and it would take \"some time\" for substantial further progress to be achieved.\n\"I wouldn't pound the table and say exactly what Powell is going to say but it is time to start getting away from that language,\" O'Sullivan of TD Securities said.\nAt the same time, the Fed has got to say that while the economy has made progress, they still need to see a lot more,\" he added.\nWhen the Fed added the \"substantial further progress\" guideline, the economy was 9.8 million jobs short of its level in February 2020. At the moment, the economy is 7.6 million jobs short.\nNone of these potentially hawkish noises will disturb the central message of Fed officials to the market -- that its benchmark interest rate will stay low next year.\nEven if the Fed starts to taper its asset purchases next January, economists think it will take months before the central bank is ready to take the next step and hike its benchmark interest rates off zero.","news_type":1},"isVote":1,"tweetType":1,"viewCount":13,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":104403486,"gmtCreate":1620400998745,"gmtModify":1704343243399,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"Ohhh. Can help reply me?","listText":"Ohhh. Can help reply me?","text":"Ohhh. Can help reply me?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/104403486","repostId":"1117201195","repostType":4,"isVote":1,"tweetType":1,"viewCount":339,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":372634264,"gmtCreate":1619197990058,"gmtModify":1704721214306,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"Any news?","listText":"Any news?","text":"Any news?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/372634264","repostId":"1128911279","repostType":4,"isVote":1,"tweetType":1,"viewCount":43,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":372635699,"gmtCreate":1619197815211,"gmtModify":1704721213012,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"No ads better","listText":"No ads better","text":"No ads better","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/372635699","repostId":"2129350497","repostType":4,"isVote":1,"tweetType":1,"viewCount":83,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":186030862,"gmtCreate":1623464537356,"gmtModify":1704204348516,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"??","listText":"??","text":"??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/186030862","repostId":"2142858202","repostType":4,"repost":{"id":"2142858202","weMediaInfo":{"introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"media_name":"Dow Jones","id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"pubTimestamp":1623453060,"share":"https://www.laohu8.com/m/news/2142858202?lang=&edition=full","pubTime":"2021-06-12 07:11","market":"us","language":"en","title":"Don't be fooled by some of the hawkish sounds coming out of the Fed next week","url":"https://stock-news.laohu8.com/highlight/detail?id=2142858202","media":"Dow Jones","summary":"Fed will remain dovish, economists say.\n\nThere are sixteen different types of hawks found in the Uni","content":"<blockquote>\n Fed will remain dovish, economists say.\n</blockquote>\n<p>There are sixteen different types of hawks found in the United States, according to birdwatchingh.com . While it may be tempting, it is too soon to add Federal Reserve policymakers to that list.</p>\n<p>Much will be made next week out of some potentially \"hawkish\" sounds from the U.S. central bank's policy meeting, economists said, while they stressed that Fed Chairman Jerome Powell and the majority of the voting members of the interest rate setting committee remain \"doves\" and fundamentally will be sticking to their \"patient\" stance on monetary policy.</p>\n<p>\"They are going to be a little bit less dovish than last time,\" said Jim O'Sullivan, chief U.S. macro strategist for TD Securities.</p>\n<p>U.S. inflation has been sizzling in recent months.</p>\n<p>But the recent decline in long-term Treasury yields allows the Fed to lean into the hawkish message, O'Sullivan said.</p>\n<p>While inflation has been surprisingly hot, the Fed \"is willing to wait\" until the fall to see how the labor market responds to the inflation spike, said Ian Shepherdson, chief economist at Pantheon Macroeconomics. Wage pressures play a key role in determining the inflation outlook.</p>\n<p>\"We don't know how many people will come back into the labor market, how participation will rise, and will it be enough to dampen inflationary pressures,\" Shepherdson said.</p>\n<p>\"In the olden days, the Fed would have raised interest rates first and worried about what was going to happen afterwards. But this is a different Fed with a different strategy and a different approach,\" he said.</p>\n<p>The Fed is buying $80 billion of Treasurys and $40 billion of mortgage backed securities each month, along with keeping its benchmark interest rate close to zero, to support the economy.</p>\n<p>The central bank put itself in a bit of a box in December by guiding markets that it wouldn't slow down the pace of purchases until there had been \"substantial further progress\" in its goals of full employment and stable inflation.</p>\n<p><b>What will be the hawkish sounds?</b></p>\n<p>First, the Fed will give in to the reality that talking about tapering the size of its asset purchases makes sense. This is an important shift. Since December, Powell has managed to hold off such talk.</p>\n<p>But this is only the most preliminary of steps.</p>\n<p>Instead \"officials will talk in general straw-poll terms on what principles ought to apply,\" said Lou Crandall, chief economist at Wrightson ICAP.</p>\n<p>It won't be the Fed having a structured debate on a set of options game-planned by the staff. That might happen in July, but not now.</p>\n<p>To downplay the significance, the Fed won't say anything about the \"talks about tapering\" in its formal statement, next Wednesday afternoon, O'Sullivan said.</p>\n<p>Secondly, the Fed's dot-plot, or interest rate forecast chart, may show a shift forward for the first rate hike to come during 2023. At the moment, the Fed shows no rate hikes until 2024 at the earliest.</p>\n<p>At its March meeting, seven out of 18 Fed officials saw a hike before the end of 2023, and it could be nine or ten officials at the June meeting next week.</p>\n<p>Thirdly, the Fed will have to raise its forecast for inflation for this year. In March, the Fed penciled in a 2.2% core rate for the personal consumption expenditure index. While that may rise, the Fed won't move the core rate for 2022 much higher, a signal that it still believes the price gains seen in the last few months reflects \"largely transitory\" factors.</p>\n<p>During press conferences, Powell has said the economy is \"a long way\" from the Fed's goals and it would take \"some time\" for substantial further progress to be achieved.</p>\n<p>\"I wouldn't pound the table and say exactly what Powell is going to say but it is time to start getting away from that language,\" O'Sullivan of TD Securities said.</p>\n<p>At the same time, the Fed has got to say that while the economy has made progress, they still need to see a lot more,\" he added.</p>\n<p>When the Fed added the \"substantial further progress\" guideline, the economy was 9.8 million jobs short of its level in February 2020. At the moment, the economy is 7.6 million jobs short.</p>\n<p>None of these potentially hawkish noises will disturb the central message of Fed officials to the market -- that its benchmark interest rate will stay low next year.</p>\n<p>Even if the Fed starts to taper its asset purchases next January, economists think it will take months before the central bank is ready to take the next step and hike its benchmark interest rates off zero.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Don't be fooled by some of the hawkish sounds coming out of the Fed next week</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDon't be fooled by some of the hawkish sounds coming out of the Fed next week\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2021-06-12 07:11</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<blockquote>\n Fed will remain dovish, economists say.\n</blockquote>\n<p>There are sixteen different types of hawks found in the United States, according to birdwatchingh.com . While it may be tempting, it is too soon to add Federal Reserve policymakers to that list.</p>\n<p>Much will be made next week out of some potentially \"hawkish\" sounds from the U.S. central bank's policy meeting, economists said, while they stressed that Fed Chairman Jerome Powell and the majority of the voting members of the interest rate setting committee remain \"doves\" and fundamentally will be sticking to their \"patient\" stance on monetary policy.</p>\n<p>\"They are going to be a little bit less dovish than last time,\" said Jim O'Sullivan, chief U.S. macro strategist for TD Securities.</p>\n<p>U.S. inflation has been sizzling in recent months.</p>\n<p>But the recent decline in long-term Treasury yields allows the Fed to lean into the hawkish message, O'Sullivan said.</p>\n<p>While inflation has been surprisingly hot, the Fed \"is willing to wait\" until the fall to see how the labor market responds to the inflation spike, said Ian Shepherdson, chief economist at Pantheon Macroeconomics. Wage pressures play a key role in determining the inflation outlook.</p>\n<p>\"We don't know how many people will come back into the labor market, how participation will rise, and will it be enough to dampen inflationary pressures,\" Shepherdson said.</p>\n<p>\"In the olden days, the Fed would have raised interest rates first and worried about what was going to happen afterwards. But this is a different Fed with a different strategy and a different approach,\" he said.</p>\n<p>The Fed is buying $80 billion of Treasurys and $40 billion of mortgage backed securities each month, along with keeping its benchmark interest rate close to zero, to support the economy.</p>\n<p>The central bank put itself in a bit of a box in December by guiding markets that it wouldn't slow down the pace of purchases until there had been \"substantial further progress\" in its goals of full employment and stable inflation.</p>\n<p><b>What will be the hawkish sounds?</b></p>\n<p>First, the Fed will give in to the reality that talking about tapering the size of its asset purchases makes sense. This is an important shift. Since December, Powell has managed to hold off such talk.</p>\n<p>But this is only the most preliminary of steps.</p>\n<p>Instead \"officials will talk in general straw-poll terms on what principles ought to apply,\" said Lou Crandall, chief economist at Wrightson ICAP.</p>\n<p>It won't be the Fed having a structured debate on a set of options game-planned by the staff. That might happen in July, but not now.</p>\n<p>To downplay the significance, the Fed won't say anything about the \"talks about tapering\" in its formal statement, next Wednesday afternoon, O'Sullivan said.</p>\n<p>Secondly, the Fed's dot-plot, or interest rate forecast chart, may show a shift forward for the first rate hike to come during 2023. At the moment, the Fed shows no rate hikes until 2024 at the earliest.</p>\n<p>At its March meeting, seven out of 18 Fed officials saw a hike before the end of 2023, and it could be nine or ten officials at the June meeting next week.</p>\n<p>Thirdly, the Fed will have to raise its forecast for inflation for this year. In March, the Fed penciled in a 2.2% core rate for the personal consumption expenditure index. While that may rise, the Fed won't move the core rate for 2022 much higher, a signal that it still believes the price gains seen in the last few months reflects \"largely transitory\" factors.</p>\n<p>During press conferences, Powell has said the economy is \"a long way\" from the Fed's goals and it would take \"some time\" for substantial further progress to be achieved.</p>\n<p>\"I wouldn't pound the table and say exactly what Powell is going to say but it is time to start getting away from that language,\" O'Sullivan of TD Securities said.</p>\n<p>At the same time, the Fed has got to say that while the economy has made progress, they still need to see a lot more,\" he added.</p>\n<p>When the Fed added the \"substantial further progress\" guideline, the economy was 9.8 million jobs short of its level in February 2020. At the moment, the economy is 7.6 million jobs short.</p>\n<p>None of these potentially hawkish noises will disturb the central message of Fed officials to the market -- that its benchmark interest rate will stay low next year.</p>\n<p>Even if the Fed starts to taper its asset purchases next January, economists think it will take months before the central bank is ready to take the next step and hike its benchmark interest rates off zero.</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".SPX":"S&P 500 Index",".IXIC":"NASDAQ Composite",".DJI":"道琼斯","SPY":"标普500ETF"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2142858202","content_text":"Fed will remain dovish, economists say.\n\nThere are sixteen different types of hawks found in the United States, according to birdwatchingh.com . While it may be tempting, it is too soon to add Federal Reserve policymakers to that list.\nMuch will be made next week out of some potentially \"hawkish\" sounds from the U.S. central bank's policy meeting, economists said, while they stressed that Fed Chairman Jerome Powell and the majority of the voting members of the interest rate setting committee remain \"doves\" and fundamentally will be sticking to their \"patient\" stance on monetary policy.\n\"They are going to be a little bit less dovish than last time,\" said Jim O'Sullivan, chief U.S. macro strategist for TD Securities.\nU.S. inflation has been sizzling in recent months.\nBut the recent decline in long-term Treasury yields allows the Fed to lean into the hawkish message, O'Sullivan said.\nWhile inflation has been surprisingly hot, the Fed \"is willing to wait\" until the fall to see how the labor market responds to the inflation spike, said Ian Shepherdson, chief economist at Pantheon Macroeconomics. Wage pressures play a key role in determining the inflation outlook.\n\"We don't know how many people will come back into the labor market, how participation will rise, and will it be enough to dampen inflationary pressures,\" Shepherdson said.\n\"In the olden days, the Fed would have raised interest rates first and worried about what was going to happen afterwards. But this is a different Fed with a different strategy and a different approach,\" he said.\nThe Fed is buying $80 billion of Treasurys and $40 billion of mortgage backed securities each month, along with keeping its benchmark interest rate close to zero, to support the economy.\nThe central bank put itself in a bit of a box in December by guiding markets that it wouldn't slow down the pace of purchases until there had been \"substantial further progress\" in its goals of full employment and stable inflation.\nWhat will be the hawkish sounds?\nFirst, the Fed will give in to the reality that talking about tapering the size of its asset purchases makes sense. This is an important shift. Since December, Powell has managed to hold off such talk.\nBut this is only the most preliminary of steps.\nInstead \"officials will talk in general straw-poll terms on what principles ought to apply,\" said Lou Crandall, chief economist at Wrightson ICAP.\nIt won't be the Fed having a structured debate on a set of options game-planned by the staff. That might happen in July, but not now.\nTo downplay the significance, the Fed won't say anything about the \"talks about tapering\" in its formal statement, next Wednesday afternoon, O'Sullivan said.\nSecondly, the Fed's dot-plot, or interest rate forecast chart, may show a shift forward for the first rate hike to come during 2023. At the moment, the Fed shows no rate hikes until 2024 at the earliest.\nAt its March meeting, seven out of 18 Fed officials saw a hike before the end of 2023, and it could be nine or ten officials at the June meeting next week.\nThirdly, the Fed will have to raise its forecast for inflation for this year. In March, the Fed penciled in a 2.2% core rate for the personal consumption expenditure index. While that may rise, the Fed won't move the core rate for 2022 much higher, a signal that it still believes the price gains seen in the last few months reflects \"largely transitory\" factors.\nDuring press conferences, Powell has said the economy is \"a long way\" from the Fed's goals and it would take \"some time\" for substantial further progress to be achieved.\n\"I wouldn't pound the table and say exactly what Powell is going to say but it is time to start getting away from that language,\" O'Sullivan of TD Securities said.\nAt the same time, the Fed has got to say that while the economy has made progress, they still need to see a lot more,\" he added.\nWhen the Fed added the \"substantial further progress\" guideline, the economy was 9.8 million jobs short of its level in February 2020. At the moment, the economy is 7.6 million jobs short.\nNone of these potentially hawkish noises will disturb the central message of Fed officials to the market -- that its benchmark interest rate will stay low next year.\nEven if the Fed starts to taper its asset purchases next January, economists think it will take months before the central bank is ready to take the next step and hike its benchmark interest rates off zero.","news_type":1},"isVote":1,"tweetType":1,"viewCount":13,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":372635699,"gmtCreate":1619197815211,"gmtModify":1704721213012,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"No ads better","listText":"No ads better","text":"No ads better","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/372635699","repostId":"2129350497","repostType":4,"repost":{"id":"2129350497","pubTimestamp":1619188302,"share":"https://www.laohu8.com/m/news/2129350497?lang=&edition=full","pubTime":"2021-04-23 22:31","market":"us","language":"en","title":"3 Reasons Netflix Should Get Into Advertising","url":"https://stock-news.laohu8.com/highlight/detail?id=2129350497","media":"Motley Fool","summary":"As subscriber growth slows, a new revenue stream becomes more appealing.","content":"<p>For almost as long as <b>Netflix </b>(NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.</p>\n<p>Netflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like <b>Alphabet</b>'s Google and <b><a href=\"https://laohu8.com/S/FB\">Facebook</a> </b>would be difficult, as Netflix would have to essentially take market share from them.</p>\n<p>However, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including <b>Walt Disney</b>'s Disney+, <b>Apple</b>'s Apple TV+, <b>Comcast's </b>Peacock, HBOMax from <b>AT&amp;T</b>, Paramount+ from <b>ViacomCBS</b>, and <b><a href=\"https://laohu8.com/S/DISCB\">Discovery Communications</a></b>' Discovery+.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F622221%2Fnetflix-hollywood-mural.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"467\"><span>Image source: Netflix.</span></p>\n<p>As Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.</p>\n<h2>1. The domestic market is maturing</h2>\n<p>For Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.</p>\n<p>Netflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.</p>\n<p>However, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.</p>\n<p>That makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.</p>\n<h2>2. Connected TV is booming</h2>\n<p>The market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like <b>Roku</b>, <b>The Trade Desk</b>, and <b>Magnite</b>. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.</p>\n<p>EMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.</p>\n<p>Advertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.</p>\n<p>As CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.</p>\n<h2>3. Advertising is a high-margin business</h2>\n<p>Hastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.</p>\n<p>Not surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told <i>Ad Week </i>early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"</p>\n<p>The experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.</p>\n<p>Building an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. <i>Stranger Things</i>, the hit '80s-based sci-fi show, had deals with 75 companies.</p>\n<p>Hastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 Reasons Netflix Should Get Into Advertising</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 Reasons Netflix Should Get Into Advertising\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:31 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129350497","content_text":"For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.\nNetflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like Alphabet's Google and Facebook would be difficult, as Netflix would have to essentially take market share from them.\nHowever, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including Walt Disney's Disney+, Apple's Apple TV+, Comcast's Peacock, HBOMax from AT&T, Paramount+ from ViacomCBS, and Discovery Communications' Discovery+.\nImage source: Netflix.\nAs Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.\n1. The domestic market is maturing\nFor Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.\nNetflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.\nHowever, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.\nThat makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.\n2. Connected TV is booming\nThe market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like Roku, The Trade Desk, and Magnite. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.\nEMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.\nAdvertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.\nAs CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.\n3. Advertising is a high-margin business\nHastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.\nNot surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told Ad Week early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"\nThe experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.\nBuilding an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. Stranger Things, the hit '80s-based sci-fi show, had deals with 75 companies.\nHastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.","news_type":1},"isVote":1,"tweetType":1,"viewCount":83,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":186031195,"gmtCreate":1623464644917,"gmtModify":1704204352230,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"??","listText":"??","text":"??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/186031195","repostId":"1131421513","repostType":4,"repost":{"id":"1131421513","pubTimestamp":1623452742,"share":"https://www.laohu8.com/m/news/1131421513?lang=&edition=full","pubTime":"2021-06-12 07:05","market":"us","language":"en","title":"Apple envisions a smart home where users can unlock the front door with their iPhone","url":"https://stock-news.laohu8.com/highlight/detail?id=1131421513","media":"cnbc","summary":"KEY POINTS\n\nApple is taking a different approach with its smart home strategy than it does with its ","content":"<div>\n<p>KEY POINTS\n\nApple is taking a different approach with its smart home strategy than it does with its main platforms, such as iOS and MacOS, where it builds the hardware and controls the software.\nThe ...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/11/apple-smart-home-updates-from-wwdc-2021.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple envisions a smart home where users can unlock the front door with their iPhone</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple envisions a smart home where users can unlock the front door with their iPhone\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-12 07:05 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/11/apple-smart-home-updates-from-wwdc-2021.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>KEY POINTS\n\nApple is taking a different approach with its smart home strategy than it does with its main platforms, such as iOS and MacOS, where it builds the hardware and controls the software.\nThe ...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/11/apple-smart-home-updates-from-wwdc-2021.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.cnbc.com/2021/06/11/apple-smart-home-updates-from-wwdc-2021.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1131421513","content_text":"KEY POINTS\n\nApple is taking a different approach with its smart home strategy than it does with its main platforms, such as iOS and MacOS, where it builds the hardware and controls the software.\nThe WWDC event this year showed that Apple's smart home strategy relies heavily on encouraging third-party hardware makers to adopt Apple's platform, which it calls HomeKit.\nNew features include a way to unlock your front door with an iPhone through a digital key in the Wallet App and Siri integration with third-party gadgets.\n\nAppleintroduced several new features for its smart home initiative at its annual WWDC conference, including a way to unlock your front door with an iPhone through a digital key in the Wallet App.\nBut Apple is taking a different tack with its smart home strategy than it does its main platforms, such as iOS and MacOS, where the company both builds the hardware and controls the software.\nInstead, Apple's smart home strategy relies heavily on encouraging third-party hardware makers to adopt Apple's platform, HomeKit, which aims to simplify the process of getting gadgets from various companies to work together seamlessly.\nFor example, Apple didn't release an Apple-branded smart lock, but it did promote a smart lock that uses Apple's software and integrates tightly with the iPhone's Home and Wallet apps. Other HomeKit-enabled gadgets include air conditioners, video cameras, motion sensors, doorbells and lights.\nFor Apple, this strategy aims to position iPhone and Apple Watch as controllers for a wide variety of in-home functions, making them more valuable to current customers and discouraging them from switching to an Android phone when it is time to upgrade. Apple's smart home strategy could also boost Apple TV or HomePod sales, as these devices can be used as the smart home's hub.\n'Hey Siri' comes home\nPerhaps the biggest smart home announcement at WWDC for iOS 15, which will be released this fall, is that Apple said it planned to open up Siri, its voice assistant, to work with third-party smart home gadgets such asEcobee's Smart Thermostatlater this year. Soon, users will be able to say \"Hey Siri\" to non-Apple gadgets — matching an ability thatGoogle's Assistant andAmazonAlexa were already capable of.\n\"While we don't believe that Siri is a major reason why people buy Apple products, we do believe that the expansion of Siri into third-party devices could help drive the use of Siri and help support Apple's push into the smart home market,\" Deutsche Bank analyst Sidney Ho wrote in a note this week.\nThrough a supported third-party device such as the Smart Thermostat, users will be able to call Siri and send messages, add reminders, and even use family members' iPhones, Apple Watches and HomePods as an intercom.\nThere is one catch, though — the feature requires a HomePod or HomePod mini. Essentially, the third-party Siri gadget passes messages to the HomePod for processing.\nApple will also allow users to unlock their front door or garage with their iPhone — if the user has a compatible smart lock installed. While Apple didn't announce any devices this week, it did display a slide that said that top lock vendors such as Schlage and Aqara will support the feature.\nThere were also smaller, more incremental updates that users will appreciate. HomeKit can use Siri to schedule events, such as turning on smart lights every day at 7 a.m. Cameras can identify when a package has been delivered. Users can monitor HomeKit cameras on an Apple TV in full-screen mode and easily turn on lights or activate other gadgets in the scene.\nMost intriguingly, Apple has started to bundle one of the key smart home features as a paid service. Cameras are one of the most important smart home gadgets, and Apple is relying heavily on its privacy pitch to stand out against competitors such as Amazon's Ring, noting that it stores the raw footage in an encrypted, private way on iCloud called HomeKit Secure Video.\nTo get the most out of this feature, users will be required to subscribe to the upper-end iCloud service, which costs $9.99 per month for 2TB of storage. And, unlike Amazon, Apple does not make its own smart cameras, but relies on partners such as Logitech.\nFor the 50 third-party hardware makerswho support these features, HomeKit allows them reach a generally wealthy group of consumers without having to do a lot of the hard technical legwork to enable basic functionality. But it also means that they have to participate inApple's MFi accessory program, which means that Apple can exercise some control over what they launch through the program contract.\nApplesaid this week that it is backing Matter, a standard that is designed to allow smart home gadgets to work together, and Apple said it contributed some open-source HomeKit code. Amazon, Google and Samsung are also participating in the standard.\nIn a video session Thursday, Apple engineers said the goal for Matter is to ensure that smart home devices remain compatible for years to come and to make it easier to develop new gadgets and apps. For developers, HomeKit code will work with Matter without any changes required, Apple said.","news_type":1},"isVote":1,"tweetType":1,"viewCount":56,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":104403486,"gmtCreate":1620400998745,"gmtModify":1704343243399,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"Ohhh. Can help reply me?","listText":"Ohhh. Can help reply me?","text":"Ohhh. Can help reply me?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/104403486","repostId":"1117201195","repostType":4,"isVote":1,"tweetType":1,"viewCount":339,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":372634264,"gmtCreate":1619197990058,"gmtModify":1704721214306,"author":{"id":"3581845195889550","authorId":"3581845195889550","name":"XiaoCi","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"Any news?","listText":"Any news?","text":"Any news?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/372634264","repostId":"1128911279","repostType":4,"isVote":1,"tweetType":1,"viewCount":43,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}