@StickyRice:Block: Cash App Pay & Afterpay Over the years, the mobile payments industry has become increasingly crowded and competitive, and industry participants have had to keep up with the latest fintech trends to stay relevant and avoid diminishing user engagement. Block, Inc. $Block(SQ)$ has been striving to penetrate the mobile payments industry with the launch of Cash App Pay, enabling users to purchase goods and services through the Cash App, and the acquisition of "Buy now, pay later" ("BNPL") company Afterpay Limited. The ability to engage in commercial transactions through the Cash App has opened the doors for transforming the app into an e-commerce platform, creating an advertising avenue that is currently under-ap