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sakurachan
2021-05-07
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2021-05-07
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Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&w=700&op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&w=700&op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8 <a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOG":"谷歌","GOOGL":"谷歌A","QNETCN":"纳斯达克中美互联网老虎指数","03086":"华夏纳指","09086":"华夏纳指-U"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"tweetType":1,"viewCount":234,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":104032717,"gmtCreate":1620344725339,"gmtModify":1704342180860,"author":{"id":"3583436702866055","authorId":"3583436702866055","name":"sakurachan","avatar":"https://static.tigerbbs.com/506157c91aec4970ea4d2d051f2008a4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3583436702866055","authorIdStr":"3583436702866055"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/104032717","repostId":"2133857587","repostType":4,"repost":{"id":"2133857587","kind":"news","pubTimestamp":1620312259,"share":"https://ttm.financial/m/news/2133857587?lang=&edition=fundamental","pubTime":"2021-05-06 22:44","market":"us","language":"en","title":"LYFT: On Course to Reach EBITDA Profitability by Q3, Says Top Analyst","url":"https://stock-news.laohu8.com/highlight/detail?id=2133857587","media":"TipRanks","summary":"After the coronavirus made sure the new decade kicked off on a downbeat note, hopes are high the eco","content":"<div>\n<p>After the coronavirus made sure the new decade kicked off on a downbeat note, hopes are high the economic recovery will lead to a replication of the previous century’s Roaring Twenties.\nLooking at ...</p>\n\n<a href=\"https://finance.yahoo.com/news/lyft-course-reach-ebitda-profitability-144419267.html\">Web Link</a>\n\n</div>\n","source":"yahoofinance","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>LYFT: On Course to Reach EBITDA Profitability by Q3, Says Top Analyst</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLYFT: On Course to Reach EBITDA Profitability by Q3, Says Top Analyst\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:44 GMT+8 <a href=https://finance.yahoo.com/news/lyft-course-reach-ebitda-profitability-144419267.html><strong>TipRanks</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>After the coronavirus made sure the new decade kicked off on a downbeat note, hopes are high the economic recovery will lead to a replication of the previous century’s Roaring Twenties.\nLooking at ...</p>\n\n<a href=\"https://finance.yahoo.com/news/lyft-course-reach-ebitda-profitability-144419267.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LYFT":"Lyft, Inc."},"source_url":"https://finance.yahoo.com/news/lyft-course-reach-ebitda-profitability-144419267.html","is_english":true,"share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","article_id":"2133857587","content_text":"After the coronavirus made sure the new decade kicked off on a downbeat note, hopes are high the economic recovery will lead to a replication of the previous century’s Roaring Twenties.\nLooking at Lyft’s (LYFT) latest quarterly statement, Wedbush analyst Daniel Ives thinks the company is about to welcome them in.\n“With WFH tailing off into the summer and a return to the office and leisure/ business travel set to pick up in a meaningful way over the next few quarters, Lyft is set to see a \"Roaring 20's-like\" rebound into 2H with the red ink soon in the rearview mirror,” the 5-star analyst said.\nWhat’s more, going by the quarter’s results and “underlying metrics,” Ives is increasingly confident the “clear demand rebound” puts the company on the right path to reach EBITDA profitability by the September quarter.\nSo, what does Ives like so much about Lyft’s report?\nWell, on the top-line, Lyft reported revenue of $609 million, beating both Wedbush’s $524 million estimate and the Street’s call for $559 million. On the bottom-line, a Non-GAAP EPS of ($0.35) compared favorably to the consensus estimate of ($0.53), while also improving on Wedbush’s ($0.57) forecast.\nAlthough the pandemic’s impact was still felt as active riders dropped year-over-year by 36.4% to 13.5 million, the decline was still better than Wedbush’ and the Street’s respective 11.2 million and 12.8 million estimates.\nHowever, the star of the show, says Ives, was the EBITDA beat. Lyft delivered Adj. EBITDA of ($73) million beating Wall Street’s ($144) million forecast and well ahead of Ives’ ($149) million estimate.\nAccording to Lyft, Adj. EBITDA is set to further improve in Q2, expected to show a loss of between $45-35 million. Revenue should also increase to between the $680 million and $700 million range.\n“The tough but necessary cuts that Lyft has implemented into its business model are clear and present and remain a feather in the cap for the bulls as the company just delivered its best EBITDA performance in its history with revenue down 35% YoY, a great sign of leverage in the model,” the analyst summed up.\nIves keeps LYFT on Wedbush’s Best Ideas List and, unsurprisingly, reiterated an Outperform (i.e., Buy) rating on the shares whilst sticking to an $85 price target. Investors could be sitting on gains of 72%, should Ives’ forecast play out accordingly. (To watch Ives’ track record, click here)\nWall Street’s average price target is more modest, but at $72.04, is still anticipated to generate returns of 46% in the year ahead. Overall, the stock’s Moderate Buy consensus rating is based on 22 Buys and 10 Holds. (See Lyft stock analysis on TipRanks)","news_type":1},"isVote":1,"tweetType":1,"viewCount":366,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
