The Covid pandemic had caused a 23% drop in the global watch market in 2020 as stores and economies closed consumers cut back on discretionary spending. Yet, the industry bounced back in 2021 and is on track to continue growing. The pandemic increased the share of e-commercetransaction value from 25% to 35% of the total within a one-year period. It is reckoned that a 10+% year-on-year growth in in e-commerce sales will drive overall industry growth. As physical stores lose terrain, brands increasingly rely on direct-to-consumer sales, but small brands struggle for global attention. Conscious consumerism has led to a boom in first-hand and pre-owned watch sales, but onlineinfrastructure challenges remain for the transactions to happen smoothly. Specialized marketplace verticals are taking o