Apple to Keep iPhone Production Flat as Market Grows Tougher

Bloomberg2022-05-26

Apple Inc. is planning to keep iPhone production roughly flat in 2022, a conservative stance as the year turns increasingly challenging for the smartphone industry.The company is asking suppliers to ...

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LadyPercival
·2022-05-27
Excited for the new $Apple(AAPL)$launch
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Fayedea
·2022-05-27
Great
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1
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Moonbyul
·2022-05-26
Ppl will still buy iphone 📱 even if the supply is low
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TigerHulk
·2022-05-26
Sell sell sell
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3
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Chris Tan
·2022-05-26
🏃‍♂️🏃‍♂️🏃‍♂️
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STtee
·2022-05-26
Its still gonna be one of the most hype product Lau ch[Cool]
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3
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Jeff2022
·2022-05-26
Aiksss
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Market forecasts have hovered closer to 240 million units, driven by an expected major update to the iPhone in the fall. But the mobile industry has gotten off to a difficult start to the year and production estimates are down across the board.The worst inflation in decades, a war in Ukraine and supply-chain turmoil all threaten to weigh on sales in 2022. Strategy Analytics has predicted that overall smartphone shipments will contract as much as 2% in 2022, and TrendForce has twice downgraded its full-year production forecast in recent weeks. IDC and Bloomberg Intelligence analysts both forecast about 240 million iPhones for this year earlier in the period.The Cupertino, California-based company declined to comment on the outlook, which could change depending on the economy and supply constraints in the coming months. Apple doesn’t disclose its production targets and stopped disclosing how many iPhones it sells in 2019.Apple already warned that supply problems will impact sales by $4 billion to $8 billion in the current quarter, largely because Covid-19 lockdowns are roiling production lines in China. And the whole tech industry is bracing for a slowdown in consumer spending as rising fuel and materials prices push up the cost of everyday essentials.The overall smartphone market got off to a rough start to the year, with shipments dropping 11% in the first quarter, the worst fall since the pandemic began two years ago. Xiaomi Corp. -- the world’s third-biggest smartphone maker, behind Apple and Samsung Electronics Co. -- posted its first-ever quarterly revenue decline this month.Apple is betting on resilient demand for its devices due to its comparatively wealthier customer base and the strength of its software and services ecosystem fueling sales of hardware, according to the people. It’s also seeing less competition now that fierce rival Huawei Technologies Co. has been shut out of markets, they added. Huawei, once the No. 1 phone maker by shipments, has seen revenue fall for six consecutive quarters.Moreover, Apple hopes to entice consumers with an iPhone that breaks more ground than last year’s model. The upcoming iPhone 14 handsets, due in the fall, are expected to offer new screen sizes and more novel features like satellite-based text messaging. The iPhone 13, released last September, was considered a minor update.The company also just released an updated version of its lower-end iPhone SE that includes 5G, fueling an upgrade cycle for more budget-minded consumers.Though the Chinese lockdowns are poised to take a major toll on Apple this quarter, the company expects to manage the turbulence, one of the people said. Foxconn Technology Group, Apple’s main iPhone manufacturer, has been able to keep most facilities running. 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half.”","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9025196687,"gmtCreate":1653632853649,"gmtModify":1676535318453,"author":{"id":"4104670608165550","authorId":"4104670608165550","name":"LadyPercival","avatar":"https://community-static.tradeup.com/news/7e13e0dbc430c1f43d9536285b575974","vip":1,"hat":"https://static.tigerbbs.com/0a8758340a08196056f8bc1e54805193","crmLevel":5,"crmLevelSwitch":1,"idStr":"4104670608165550","authorIdStr":"4104670608165550"},"htmlText":"Excited for the new <a href=\"https://ttm.financial/S/AAPL\">$Apple(AAPL)$</a>launch","listText":"Excited for the new <a href=\"https://ttm.financial/S/AAPL\">$Apple(AAPL)$</a>launch","text":"Excited for the new $Apple(AAPL)$launch","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9025196687","repostId":2238579132,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9025009924,"gmtCreate":1653603237568,"gmtModify":1676535309809,"author":{"id":"4087523982151170","authorId":"4087523982151170","name":"Fayedea","avatar":"https://static.tigerbbs.com/f9d26a7d632140dba3255747fafc07d3","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":0,"idStr":"4087523982151170","authorIdStr":"4087523982151170"},"htmlText":"Great","listText":"Great","text":"Great","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9025009924","repostId":2238579132,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9022522774,"gmtCreate":1653552571398,"gmtModify":1676535303044,"author":{"id":"3577583677378683","authorId":"3577583677378683","name":"Moonbyul","avatar":"https://static.tigerbbs.com/c3393b4f329ea99dc510e630ecfecd61","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":1,"idStr":"3577583677378683","authorIdStr":"3577583677378683"},"htmlText":"Ppl will still buy iphone 📱 even if the supply is low&nbsp;","listText":"Ppl will still buy iphone 📱 even if the supply is low&nbsp;","text":"Ppl will still buy iphone 📱 even if the supply is low","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9022522774","repostId":2238579132,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9022523192,"gmtCreate":1653551894616,"gmtModify":1676535302937,"author":{"id":"4111448269923362","authorId":"4111448269923362","name":"TigerHulk","avatar":"https://community-static.tradeup.com/news/9e1491ac4fc7b7459eacd64c6be410ae","vip":2,"hat":"https://static.tigerbbs.com/ae1f49570794979e009a5efdeb6f4789","crmLevel":7,"crmLevelSwitch":1,"idStr":"4111448269923362","authorIdStr":"4111448269923362"},"htmlText":"Sell sell sell","listText":"Sell sell sell","text":"Sell sell sell","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9022523192","repostId":2238579132,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9022520102,"gmtCreate":1653551359506,"gmtModify":1676535302904,"author":{"id":"4100325483048030","authorId":"4100325483048030","name":"Chris 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the most hype product Lau ch[Cool]&nbsp;","text":"Its still gonna be one of the most hype product Lau ch[Cool]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9022565683","repostId":2238579132,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9022565852,"gmtCreate":1653550267876,"gmtModify":1676535302843,"author":{"id":"4109979272507442","authorId":"4109979272507442","name":"Jeff2022","avatar":"https://static.itradeup.com/news/e3c358e9995749d218a540214c2210c2","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":1,"idStr":"4109979272507442","authorIdStr":"4109979272507442"},"htmlText":"Aiksss","listText":"Aiksss","text":"Aiksss","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9022565852","repostId":2238579132,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":109,"commentSize":7,"repostSize":0,"favoriteSize":2,"likeStatus":false,"favoriteStatus":false}}