涉嫌滥用分类广告主导地位 Meta(META.US)遭欧盟罚款7.98亿欧元

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涉嫌滥用分类广告主导地位 Meta(META.US)遭欧盟罚款7.98亿欧元

智通财经11-14

智通财经APP获悉吗，Meta(META.US)被欧盟监管机构处以7.98亿欧元(8.41亿美元)的罚款，原因是该公司将Facebook Marketplace服务与其庞大的社交网络捆绑在一起，这是这家美国科技巨头首次因违反欧盟反垄断法而受到罚款。在一项突破性的决定中，欧盟委员会命令Meta停止将其分类广告服务与Facebook庞大的社交媒体平台捆绑在一起，并避免对竞争对手的二手商品平台施加不公平...

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Marketplace与其个人社交网络Facebook捆绑在一起，并对其他在线分类广告服务提供商施加了不公平的交易条件。它这样做是为了使自己的服务Facebook Marketplace受益。”这笔罚款可能是Vestager的最后举措之一，她将在今年年底前离职。在过去的十年里，她一直是硅谷最严厉的批评者之一，曾对谷歌(GOOGL.US)处以数十亿欧元的反垄断处罚，其中包括超过80亿欧元的罚款。这一决定是在调查Meta如何利用Facebook的数十亿用户排挤竞争对手之后做出的。欧盟监管机构表示，Meta还利用在Facebook上做广告的竞争对手平台的数据来提升其Marketplace服务。Meta对此回应道，公司将向欧盟法院上诉，这一过程可能需要数年时间。它表示，这一处罚“忽视了蓬勃发展的欧洲市场的现实”，并“保护了大型现有公司”。据了解，亚马逊(AMZN.US)在2022年的一起类似案件中躲过了欧盟的罚款，指控这家美国电子商务公司掠夺竞争对手的销售数据，以不公平地偏袒自己的产品。监管机构接受了亚马逊的一些提议，包括承诺停止在其市场上为其竞争对手的零售业务使用独立卖家的非公开数据。Facebook的Marketplace也成为了其他监管机构的目标。在同意一系列让步后，该公司与英国竞争与市场管理局达成和解。Meta的财报显示，截至9月30日的季度销售额为406亿美元，同比增长19%。近年来，Meta一直在努力平衡人工智能和虚拟现实等技术的巨额支出，同时仍在努力确保其核心数字广告业务仍在增长。虽然欧盟可以征收全球销售额10%的罚款，但其处罚通常要小得多，并且考虑到指控的严重性和所涉及的子市场。这导致监管机构感到沮丧，并呼吁采取更严厉的补救措施，包括更多的结构性解决方案。与美国一样，欧盟一直在考虑对谷歌的潜在分拆，以缓解人们对其广告技术主导地位的担忧。新的《数字市场法》(DMA)通过对硅谷公司设置严格的保护，巩固了传统的反垄断法。欧盟委员会已启动对谷歌和Meta的调查，以审查它们对DMA的遵守情况，而苹果(AAPL.US)可能很快就会因未能遵守规定而面临欧盟的首次罚款。本周，Meta对在Facebook和Instagram上投放广告的用户定位方式进行了调整，以抵消调查的升级。","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"Policy 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