To The Moon

"Black Friday" in the United States will debut on Friday (25th). Retailers expect to attract crowds back as the impact of the epidemic fades. However, preliminary indications are that the crowds outside physical stores in New York, Chicago, Los Angeles and other places are still sparse, reflecting inflationary pressures and the effects of bad weather. 

Consumers surveyed said they are buying strategically this year, rather than making impulsive or splurge purchases. There are also many consumers who choose to participate in the Black Friday discounts on the Internet because it is more convenient. According to statistics from Adobe Analytics, the amount of online shopping on Thanksgiving this year increased by nearly 3%, with mobile shopping as the main force. Retailers are offering deep discounts this year, both online and at brick-and-mortar stores, which could hurt their fourth-quarter profits. 

Statistics show that the average online discount this year is 29%, 6% more than last year. That helped drive sales up 3% to $7.1 billion. But it's not all good news if people are out on Black Friday weekend, as consumers respond to the week's promotions and stores but stop spending shortly thereafter, reinforcing already existing concerns among retailers that shoppers only Shop when you need to, and only when there is a discount.

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