Lung Fung Group Co., Ltd. was established in 1992 and has now entered its thirty-fourth year. In its early days, the company primarily served local communities, growing from a small pharmacy into one of Hong Kong's largest pharmacy‑cosmetic department store chains today. From April 2022 to November 2025, the group sold a total of 46,000 stock keeping units (SKUs), covering Chinese and Western proprietary medicines, health supplements, medical supplies, beauty and skincare products, cosmetics, mother‑and‑baby items, food, personal care products, and household essentials. The number of stores has also increased steadily; in early 2026, two new outlets opened in Jordan and Admiralty, marking the group's 31st branch. In addition to actively expanding its retail network locally, the group set up overseas purchasing offices in 2018, aiming to strengthen direct procurement so as to better control product quality and pricing, thereby providing the public with high‑quality, affordable products. On the marketing front, Lung Fung Group has cultivated strong relationships with thousands of local and international suppliers over the years, regularly collaborating on discount promotions and giveaway events. Coupled with its newly launched online shopping service and membership system, these efforts not only express gratitude for the public's longstanding support but also seek, as the brand slogan suggests, to bring consumers "more choices, more happiness."