$Nike(NKE)$ Underneath the headline weak sales and future guidance were some very good effortsa. Gross Margin Improvement & dil eps up 15%b. Double digit Increased sales in womens apparel, footwear. Basketball also upc. Performance Running sales growth d. SGA costs down 7%d. tighter inventory control (a natural when you increase wholesale. Where retailers must take their orders. NIKE inventory was poor when optimistic buying for their own stores was too high...its naturally unpredictable).These efforts show NIKE is running their business well. Cost Savings where they can, increasing prices to improve margins where they can. The Perf Running results, strategy & womens results are great news; they are drivers for the