Bloks Group Ltd is an investment holding company primarily engaged in design, development and sales of toys. The Company’s products primarily include assembly character toys and brick-based toys. The self-developed intellectual property (IP) products include the children-development-oriented Magic Blocks and the Chinese culture-themed Hero Infinity. The Company’s licensed IP products primarily include HATSUNE MIKU, ULTRAMAN, TRANSFORMERS, KARMEN RIDER, TOY STORY, ZOOTOPIA, FROZEN, DISNEY PRINCESS, STITCH, Fast & Furious, JURASSIC PARK, ANPANMAN, GODZILLA, THE MONKEY KING and NEZHA CONQUERS THE DRAGON KING. The Company primarily distributes its products to the domestic market, as well as overseas markets such as other Asian regions and North America.