Puhe Biotechnology Co., Ltd. was incorporated in the Cayman Islands on October 11, 2022. The company's business primarily includes developing its own skincare brand, direct sales of skincare products, and franchise alliance promotion. Its "Puhe" brand, established in 2016 with its first store opening in 2017, focuses on providing solutions for problematic skin, operating three direct stores in Jiangsu along with franchisees across China. The company also maintains an R&D center in Jiangsu focused on sensitive skin product development, a training center in Shanghai for franchise personnel, and uses Xinzhan as the entity responsible for marketing and franchise operations.