IOOF Holdings Ltd provides financial advice, portfolio management and administration, and investment management services in Australia. It offers financial planning advice and stockbroking services, such as investment research, training, compliance support, and access to financial products. The company also provides administration and management services through master trust platforms, which offer a single access point to a range of investment products. In addition, it engages in the management and investment of monies on behalf of corporate, superannuation, and institutional clients, as well as private individual investor clients. The company was founded in 1846 and is based in Melbourne, Australia.