Spin Master Corp., a children's entertainment company, engages in the creation, design, manufacture, licensing, and marketing of various toys, entertainment, and digital games in North America, Europe, and internationally. The company operates through three segments: Toys, Entertainment, and Digital Games. The Toys segment's product categories include activities, games and puzzles, and plush; wheels and action; outdoor; and preschool, dolls, and interactive. The Entertainment segment engages in the creation, development, production, and distribution of multi-platform content, stories and characters in original shows, short-form series, and films. The Digital Games segment is involved in the development, marketing, and delivery of open-ended and creative digital games and educational play distributed via third-party platform providers. It offers its products under the Aerobie, Air Hogs, Bakugan, Batman, B*Pack, Cool Maker, DC Universe, Dreamworks Dragons, Dragons Rescue Riders, Etch A Sketch, Gabby's Dollhouse, GUND, Hatchimals, Kinetic Sand, League of Legends, Marshmallow, Meccano,Mermaid High, Mighty Express, Million Warriors, Monster Jam, Noid, Nørdlight, Orbeez, Originator, PAW Patrol, Peek-A-Roo, PixoBitz, P.Lushes Pets, Present Pets, Purse Pets, Rubiks, Sago Mini, Spin Master Games, Supercross, SwimWays, Tech Deck, Toca Boca, Valor Kick Scooter, What the Fluff, Wizarding World: Harry Potter, Zombaes, and Zo Zo Zombie brands. The company was founded in 1994 and is headquartered in Toronto, Canada.