P&G Targets Metaverse in Search for Future Customers

Bloomberg2022-01-07

Company is highlighting its efforts at the CES trade showCustomers spend ‘surprisingly long time’ on platformsBeautySPHERE Source: Business WirePersonal-care giant Procter & Gamble Co. is the latest ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

boo1234
2022-01-07
boo1234
Ok
WifeWhyWhy
2022-01-07
WifeWhyWhy
Like
HH浩
2022-01-07
HH浩
Data driven consumer behaviour?
ivy888
2022-01-07
ivy888
Like
asr68
2022-01-07
asr68
Interesting
LWZ2218
2022-01-07
LWZ2218
Go Go Go

Leave a comment

127

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/1132673871?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2022-01-07 07:56","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1132673871","market":"us","top_or_hot":-1,"title":"P&G Targets Metaverse in Search for Future Customers","media":"Bloomberg","content":"<div>\n<p>Company is highlighting its efforts at the CES trade showCustomers spend ‘surprisingly long time’ on platformsBeautySPHERE Source: Business WirePersonal-care giant Procter & Gamble Co. is the latest ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2022-01-06/p-g-targets-metaverse-in-search-for-future-potential-customers?srnd=markets-vp\">Source Link</a>\n\n</div>\n","source":"lsy1584095487587","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>P&G Targets Metaverse in Search for Future Customers</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nP&G Targets Metaverse in Search for Future Customers\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-01-07 07:56 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2022-01-06/p-g-targets-metaverse-in-search-for-future-potential-customers?srnd=markets-vp><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Company is highlighting its efforts at the CES trade showCustomers spend ‘surprisingly long time’ on platformsBeautySPHERE Source: Business WirePersonal-care giant Procter & Gamble Co. is the latest ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2022-01-06/p-g-targets-metaverse-in-search-for-future-potential-customers?srnd=markets-vp\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"PG","symbol_name":"宝洁","start_time":0,"source_url":"https://www.bloomberg.com/news/articles/2022-01-06/p-g-targets-metaverse-in-search-for-future-potential-customers?srnd=markets-vp","article_id":"1132673871","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1132673871","pubTimestamp":1641513377,"columns":[],"sourceInfo":{"source_id":"lsy1584095487587","name":"Bloomberg"},"weMediaInfo":null,"summary":"Company is highlighting its efforts at the CES trade showCustomers spend ‘surprisingly long time’ on","collect":0,"end_time":0,"defaultTopTitle":"bloomberg.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"PG":"宝洁"},"translate_title":"宝洁瞄准Metaverse寻找未来客户","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PG":0.9},"content_text":"Company is highlighting its efforts at the CES trade showCustomers spend ‘surprisingly long time’ on platformsBeautySPHERE Source: Business WirePersonal-care giant Procter & Gamble Co. is the latest big U.S. brand to expand its presence in the metaverse in a bid to attract new customers.The maker of Tide detergent and Pampers diapers is offering attendees at CES a taste of its strategy, which includes a digital platform called BeautySPHERE that features virtual tours of the U.K.’s Kew Gardens. P&G aims to teach consumers about the plants used in some Herbal Essences products. In the real world, the company is pledging to plant a tree in the Mexican state of Veracruz, which is rich in biodiversity but experiencing rapid deforestation, for each participant that completes the journey.P&G has also re-imagined a popularad campaign from the late 1970s and early 1980s into a video game called “Attack of the Cavity Creeps” that seeks to teach children better oral care habits. These initiatives join the company’s previous metaverse efforts that includeGillette Venusavatar designs in Nintendo’s Animal Crossingvideo game and LifeLab, a platform for discovering the company’s products.The payoff, according to Chief Brand Officer Marc Pritchard, is the opportunity to build awareness of P&G’s offerings with a new generation of consumers that use the platforms.“More of our work is going to be having these virtual experiences that allow consumers to be able to engage with the brands,” Pritchard said in an interview.Virtual universes blend technologies such as video-conferencing and live-streaming, and they’re changing how people gather, mingle and spend money. P&G’s forays are part of a greater migration by big companies into the space.Joining the metaverse comes in addition to the traditional method of acquiring customers: advertising on TV, the web and streaming services. It also requires more commitment from participants, so P&G is working on how it can capture and hold consumers’ attention in the medium. P&G certainly isn’t abandoning its regular advertising -- but Pritchard said the company is intrigued by what it’s seeing so far.“It’s still pretty early days, so we’ll know more next year than we know today,” Pritchard said. “But what you find is that when consumers do engage with these things, they actually engage for a surprisingly long time.”","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9008454452,"gmtCreate":1641515597186,"gmtModify":1676533623671,"author":{"id":"4097101229036040","authorId":"4097101229036040","name":"boo1234","avatar":"https://static.tigerbbs.com/1b2f93a3863cf318618c30ea8fa3f065","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"4097101229036040","authorIdStr":"4097101229036040"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9008454452","repostId":1132673871,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9008452673,"gmtCreate":1641515376539,"gmtModify":1676533623624,"author":{"id":"3580799596568967","authorId":"3580799596568967","name":"WifeWhyWhy","avatar":"https://static.tigerbbs.com/27b090f2d194da555f7652c92f28fc6b","vip":1,"crmLevel":5,"crmLevelSwitch":1,"idStr":"3580799596568967","authorIdStr":"3580799596568967"},"htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9008452673","repostId":1132673871,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9008456547,"gmtCreate":1641515289619,"gmtModify":1676533623593,"author":{"id":"3582015516749888","authorId":"3582015516749888","name":"HH浩","avatar":"https://static.tigerbbs.com/2639351c97027c6f71c4d9729ef216d8","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3582015516749888","authorIdStr":"3582015516749888"},"htmlText":"Data driven consumer behaviour?&nbsp;","listText":"Data driven consumer behaviour?&nbsp;","text":"Data driven consumer behaviour?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9008456547","repostId":1132673871,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9008427992,"gmtCreate":1641514766613,"gmtModify":1676533623360,"author":{"id":"3579641974902127","authorId":"3579641974902127","name":"ivy888","avatar":"https://static.tigerbbs.com/10358949b7fc96b011ec29ca7fd9c9a4","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579641974902127","authorIdStr":"3579641974902127"},"htmlText":"Like&nbsp;","listText":"Like&nbsp;","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9008427992","repostId":1132673871,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9008421351,"gmtCreate":1641514458307,"gmtModify":1676533623209,"author":{"id":"4093062418763840","authorId":"4093062418763840","name":"asr68","avatar":"https://static.tigerbbs.com/a0e56f102b3b45e4640046df52637852","vip":1,"crmLevel":2,"crmLevelSwitch":1,"idStr":"4093062418763840","authorIdStr":"4093062418763840"},"htmlText":"Interesting","listText":"Interesting","text":"Interesting","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9008421351","repostId":1132673871,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9008461450,"gmtCreate":1641513668462,"gmtModify":1676533623007,"author":{"id":"3577518888738299","authorId":"3577518888738299","name":"LWZ2218","avatar":"https://static.tigerbbs.com/f53fe88ba02bdf3f307a8e715043f7e2","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3577518888738299","authorIdStr":"3577518888738299"},"htmlText":"Go Go Go","listText":"Go Go Go","text":"Go Go Go","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9008461450","repostId":1132673871,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":127,"commentSize":8,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1132673871"}