监管叫停“价格战”,社区团购下半场拼什么?

iFeng科技2021-06-22

对于不缺资金的巨头而言,价格战被叫停后,履约能力成为比拼的重点。 社区团购再次迎来强力监管。 近日,有消息称,监管部门对所有社区团购平台发出的统一要求,不得以明显低于成本价倾销商品。而在此之前,国家市场监管总局对十荟团不正当价格行为作出行政处罚,罚款150万元,并责令其江苏区域整顿3日。 于去年复热的社区团购,在涌入互联网巨头后,进入了野蛮生长的阶段。为了争夺市场、培养用户习惯,各大平台以疯狂的...

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