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2022-06-08

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2022-01-15

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28 billion yuan rights issue! The securities giant first ruined himself.

2021-09-24

$海底捞(06862)$?

2021-08-16

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2021-07-11

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2021-07-07

DIDI up

Will advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?

2021-07-01

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2021-06-27

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2021-06-27

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2021-06-25

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2021-06-23

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2021-06-23

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2021-06-20

Wow, power pack

2021-06-19

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2021-06-17

Wow, power back...

2021-06-16

Is time to buy?

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The securities giant first ruined himself.","url":"https://stock-news.laohu8.com/highlight/detail?id=1140376268","media":"格隆汇投资学苑","summary":"有些公司你买入持有，每年还有分红送钱，可是有些公司你买入了，不但没钱送，反而还得向你要钱。昨晚，券商“一哥”中信证券历时11个月的“要钱”计划正式落地，280亿的配股规模，超过招商证券2020年的12","content":"<p><html><head></head><body>Some companies, if you buy and hold them, will give you dividends every year, but some companies, if you buy them, not only won't give you any money, but they'll even ask you for it.</p><p>Last night, the top brokerage firm...<a href=\"https://laohu8.com/S/600030\">CITIC Securities</a>The 11-month-long \"money-raising\" plan has been officially launched, with a rights issue scale of 28 billion yuan exceeding...<a href=\"https://laohu8.com/S/600999\">China Merchants Securities</a>The 12.7 billion yuan rights issue in 2020 became the largest rights issue financing in the securities industry.</p><p><b>Rights issues have always had a short-term negative impact on stock prices. For shareholders who hold shares, they will definitely be \"beaten up\" and will have to consider whether to participate in rights issues.</b></p><p><img src=\"https://static.tigerbbs.com/9d857b3724e40eef11047ff3e34d8434\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice,<a href=\"https://laohu8.com/S/06030\">CITIC Securities</a>(Intraday trend)</p><p>This morning, as expected, CITIC Securities gained 3% from the open low and continued to decline, dragging down a number of its \"underlings\" in the entire securities sector. If the Shanghai Composite Index underperformed the ChiNext Index today, CITIC Securities must have \"credit\" for it. By the close of trading, CITIC Securities fell 5%, almost at its lowest point, while the securities sector fell 2.38%.</p><p>In the memories of most veteran stock market investors, CITIC Securities is the big brother in the industry. Looking back to 2015, CITIC Securities was arrogant and once became the largest securities giant in Asia and the fourth largest in the world. However, six years later, it was pulled down by Eastmoney in China.</p><p>CITIC Securities' market capitalization was...<a href=\"https://laohu8.com/S/300059\">Eastmoney</a>It has surpassed and fallen to second place. Although Eastmoney has declined somewhat in recent days, its market capitalization still significantly exceeds that of CITIC Securities.</p><p>With this massive 28 billion yuan rights issue, can the number one company regain its dignity?</p><p><i><b>01、</b></i><b>Who benefited from the rights issue?</b></p><p><b>For CITIC Securities itself, rights issues are currently a suitable refinancing method. On the one hand, it can directly obtain large amounts of financing from the market, and on the other hand, it does not dilute the equity of the controlling shareholder.</b></p><p>The rights issue is directly open to all existing shareholders, which will greatly reduce the financial pressure on each investor. In addition, the shareholding ratio of CITIC Securities' major shareholder is already very low, and a direct rights issue will not dilute the shareholding. Looking at the third quarter, the major shareholder, CITIC Limited, held a relatively small percentage of shares, accounting for only 15.47%.</p><p>In this margin trading, CITIC Securities raised approximately 28 billion yuan, of which 23 billion yuan was raised through A-share rights issues and 5 billion yuan through H-share rights issues.</p><p>If 28 billion yuan is raised, it is equivalent to directly supplementing 28 billion yuan of net cash assets. The company's net assets at the end of 2021 were 209.1 billion yuan, and after the rights issue, they will exceed 237 billion yuan, which will be more than 70 billion yuan behind the second-ranked Haitong.</p><p>In the securities industry, total assets are undoubtedly the most important consideration. Therefore, this rights issue will significantly increase CITIC Securities' asset size, thereby further consolidating its leading position in the industry.</p><p><b>However, rights issues may have short-term negative impacts on investors. On the one hand, after a rights issue, the stock price is diluted, and the number of shares in circulation will increase. On the other hand, if you don't participate in the rights issue, the lower the rights issue price, the more you will lose.</b></p><p>According to the announcement, the rights issue will be made to all A-share shareholders at a ratio of 1.5 shares for every 10 shares held. The rights issue price was 14.43 yuan per share, lower than the previous day's closing price of 26.36 yuan, representing a 55% discount.</p><p>If you own 100 shares of CITIC Securities, then you have the right of first refusal to subscribe to 15 shares in this rights issue. Of course, you can also give up the right to subscribe to these 15 shares, which means forfeiting the rights issue.</p><p>For shareholders who have not yet sold their holdings, if they do not participate in the rights issue, they will have to bear a 6% loss. So the question is, since there has already been a certain decline, is CITIC Securities still worth investing in?</p><p>In the short term, the stock price plummeted by 5% today. On Monday, the stock price opened with some emotion, and it fell directly to around 24.8 yuan after the rights issue and ex-rights. Based on the closing price of 25.03, this is less than a 1% drop. In other words, if you've been \"beaten\" today and haven't sold yet, and you don't want to pay for the rights issue, you'll only lose another 1% at most.</p><p>Whether the outlook is positive later on will depend on investors' faith.</p><p><i><b>02、</b></i><b>Challenging</b></p><p><b>The most severe case of CITIC Securities being \"hacked\" was its inverse indicators.</b></p><p>Last year's booming blue-chip market saw CITIC Securities announce on February 10th...<a href=\"https://laohu8.com/S/600519\">Kweichow Moutai</a>The target price was set at 3,000 yuan, and Kweichow Moutai's stock price surged 5.9% that day, which was the last positive candlestick before Kweichow Moutai's stock price peaked.</p><p>As we all know, Moutai's stock price plummeted by 35% in just over six months, reaching a recent 1,662 yuan, with its market value evaporating by 11,000 yuan.</p><p>Last July,<a href=\"https://laohu8.com/S/300750\">CATL</a>With CATL's stock price soaring and rising steadily, CITIC Securities released a research report on July 30 stating that it maintains a buy rating on CATL with a target price of 754 yuan per share for 2023. This is 35% higher than the closing price of 556.8 yuan on the 29th. However, unfortunately, Ningwang hit a new historical high during trading on the 30th, but closed down 1.15% in a single day, embarking on a pullback/retracement and once falling below 470 yuan.</p><p><b>Bullish targets don't work, while bearish targets seem to have an impact.</b></p><p><a href=\"https://laohu8.com/S/600927\">Yong'an Futures</a>It went public on December 23, 2021, with an issue price of 17.97 yuan. After listing, it hit the daily limit for six consecutive days, reaching a high of 41.69 yuan on December 30, with a market value of over 60 billion yuan at one point. Subsequently, on December 31, Yong'an Futures experienced a limit-down adjustment, and on January 3, 2022, CITIC Securities released a research report that further criticized Yong'an Futures, stating that the stock price had a 35% downside potential. As a result, \"Qimao\" experienced another flash crash at the start of the new year.</p><p><img src=\"https://static.tigerbbs.com/5fccb088cf8458fdf5b2f6011ef62c62\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice, Yong'an Futures intraday trend)</p><p>Unfortunately, Yong'an Futures hit the daily limit today, closing at 34.41, up 8.27%. It seems that it is still quite far from CITIC Securities' bearish target price of 22 yuan.</p><p>Ningde and Moutai are undoubtedly excellent companies in their respective sectors, and Yong'an Futures' valuation is not cheap. However, when CITIC Securities gives a target price, sometimes luck is a bit unlucky, which causes it to lose some accuracy in the short term.</p><p><b>The deviation from the target price is not limited to these stocks that investors are widely talking about. Of course, it is also related to drastic changes in the macroeconomic environment and the deviation of the main theme of market speculation. It's just a coincidence that the \"number one\" stock has encountered it.</b></p><p>Besides the hacking of its directional indicators, the company's market capitalization has consistently lagged behind Eastmoney recently. Fifty securities firms with a total market capitalization of 4 trillion yuan. Eastmoney, the top securities firm, has a net worth of 334 billion yuan, 10.4 billion yuan more than CITIC Securities. It's worth noting that during the 2015 bull market, CITIC's stock price reached its highest historical high, with a market capitalization approaching 400 billion yuan. At that time, Eastmoney was less than 50 billion yuan, ranking outside the top 20 in market capitalization, while the former was eight times that of the latter.</p><p><b>Of course, even in the same industry, the mindset of those holding shares in Eastmoney and CITIC is vastly different.</b>Since its listing in 2010, Eastmoney has seen a cumulative increase of 32 times, while CITIC has seen less than double the increase during the same period. In 2021, Eastmoney rose 44%, while CITIC Securities fell 9%.</p><p>There is no harm without comparison, which shows that investors holding CITIC Securities are puzzled.</p><p><i><b>03、</b></i><b>A camel is bigger than a horse when it starves to death</b></p><p>Although its market capitalization is temporarily lagging behind, the eldest brother<b>CITIC's fundamentals are quite solid.</b></p><p>Just the day before releasing its rights issue announcement yesterday, CITIC Securities showed off its \"muscles\" to investors. The company released its 2021 preliminary financial results, showing revenue of RMB 76.5 billion, a year-on-year increase of 40.8%, net profit attributable to the parent company of RMB 23 billion, a year-on-year increase of 54.2%, while ROE, which is of great interest to value investors, was 12.01%, an increase of 3.58 percentage points year-on-year.</p><p><img src=\"https://static.tigerbbs.com/2780f5270ca95f901cd5683b4cb812fe\" tg-width=\"410\" tg-height=\"285\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/300033\">Tonghuashun</a>(CITIC Securities preliminary earnings report)</p><p>The company's revenue in the fourth quarter alone was approximately 18.8 billion yuan, a year-on-year increase of over 50%, and its net profit attributable to the parent company was 5.3 billion yuan, a year-on-year increase of more than double. Based on this calculation, the company's fourth-quarter results far exceeded expectations.</p><p><b>The better-than-expected results were mainly due to improved market prosperity in the fourth quarter, rapid development of the derivatives business, and high year-on-year growth in revenue from investment banking and other businesses.</b></p><p>In addition, CITIC Securities still ranks among the top in many indicators, making its position as the leading company unlikely to be shaken.</p><p>In 2021, CITIC Securities' IPO scale reached 85 billion yuan, a year-on-year increase of 88%, ranking first in the industry; The number of IPOs was 68, an increase of 27 compared to last year, ranking first in the industry. The refinancing scale reached 253.9 billion yuan, a year-on-year increase of 40%, ranking first in the industry. Bond underwriting reached 1,563.4 billion yuan, up 20% year-on-year, ranking first in the industry. Asset management business remained the largest in net revenue in the third quarter, with an increase of over 64%.</p><p><img src=\"https://static.tigerbbs.com/c4069729236c1f8455fca314d212fcb6\" tg-width=\"408\" tg-height=\"279\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: China Aviation Securities, growth rate of asset management business of listed securities firms)</p><p>Capital intermediary business accounted for the vast majority of the purposes of this large-scale financing. Of the 28 billion yuan, the company will use no more than 19 billion yuan for capital intermediary business.</p><p>Intermediary services typically include margin trading, stock pledging, income swaps, equity derivatives, commodity derivatives, market making, and cross-border trading.</p><p><img src=\"https://static.tigerbbs.com/c35cd2dac3004171044926b7426dc8e6\" tg-width=\"458\" tg-height=\"265\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/002736\">Guoxin Securities</a>(Revenue structure of CITIC Securities' various businesses)</p><p>Judging from the company's past revenue structure, the company's business is becoming increasingly balanced. The proportion of the company's traditional brokerage business has been decreasing year by year, while the proportion of intermediary business has become an important business growth point for the company.</p><p>Generally speaking, capital intermediary business is characterized by a wide range of clients, rich products, stable interest rate spreads, and controllable risks, making it a key business direction that the company has focused on cultivating in recent years. With the pilot program for market-making trading on the Science and Technology Innovation Board imminent, the company's growth will receive</p><p><b>Some institutions predict that the company's rights issue will mainly be used to develop capital intermediary business, which mainly includes over-the-counter derivatives business and margin trading business. Both are high-quality businesses with relatively neutral risk and high ROA. The rights issue will have a short-term direct impact of about 0.8% on the company's ROE. However, after the rights issue raised funds are put into operation, the company's ROE is expected to rise to 12% in 2023.</b></p><p>Looking at it this way, the company's position as the \"number one\" can still be maintained.</p><p><i><b>04、</b></i><b>epilogue</b></p><p>The large-scale rights issue will hurt shareholders the most. Although the price has fallen sharply today and has almost wiped out the gap, the final ex-rights price is still higher than the closing price.<b>There is still some room for adjustment in the short term.</b></p><p><b>However, in the long run, the fundamentals of the \"number one\" company are relatively solid. The large amount of money raised from the rights issue will undoubtedly improve the company's asset quality and scale, thereby building it into a flagship securities firm.</b></p><p>Whether or not the company's management had foresight and made certain judgments about the securities market, taking advantage of the fact that they could still make money at this time to do more, remains to be seen.</p><p></body></html></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>28 billion yuan rights issue! The securities giant first ruined himself.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n28 billion yuan rights issue! The securities giant first ruined himself.\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/3\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/5d7d04eb4f16b0013ed2c39f71b84b6c);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">格隆汇投资学苑 </p>\n<p class=\"h-time smaller\">2022-01-15 08:31</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><html><head></head><body>Some companies, if you buy and hold them, will give you dividends every year, but some companies, if you buy them, not only won't give you any money, but they'll even ask you for it.</p><p>Last night, the top brokerage firm...<a href=\"https://laohu8.com/S/600030\">CITIC Securities</a>The 11-month-long \"money-raising\" plan has been officially launched, with a rights issue scale of 28 billion yuan exceeding...<a href=\"https://laohu8.com/S/600999\">China Merchants Securities</a>The 12.7 billion yuan rights issue in 2020 became the largest rights issue financing in the securities industry.</p><p><b>Rights issues have always had a short-term negative impact on stock prices. For shareholders who hold shares, they will definitely be \"beaten up\" and will have to consider whether to participate in rights issues.</b></p><p><img src=\"https://static.tigerbbs.com/9d857b3724e40eef11047ff3e34d8434\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice,<a href=\"https://laohu8.com/S/06030\">CITIC Securities</a>(Intraday trend)</p><p>This morning, as expected, CITIC Securities gained 3% from the open low and continued to decline, dragging down a number of its \"underlings\" in the entire securities sector. If the Shanghai Composite Index underperformed the ChiNext Index today, CITIC Securities must have \"credit\" for it. By the close of trading, CITIC Securities fell 5%, almost at its lowest point, while the securities sector fell 2.38%.</p><p>In the memories of most veteran stock market investors, CITIC Securities is the big brother in the industry. Looking back to 2015, CITIC Securities was arrogant and once became the largest securities giant in Asia and the fourth largest in the world. However, six years later, it was pulled down by Eastmoney in China.</p><p>CITIC Securities' market capitalization was...<a href=\"https://laohu8.com/S/300059\">Eastmoney</a>It has surpassed and fallen to second place. Although Eastmoney has declined somewhat in recent days, its market capitalization still significantly exceeds that of CITIC Securities.</p><p>With this massive 28 billion yuan rights issue, can the number one company regain its dignity?</p><p><i><b>01、</b></i><b>Who benefited from the rights issue?</b></p><p><b>For CITIC Securities itself, rights issues are currently a suitable refinancing method. On the one hand, it can directly obtain large amounts of financing from the market, and on the other hand, it does not dilute the equity of the controlling shareholder.</b></p><p>The rights issue is directly open to all existing shareholders, which will greatly reduce the financial pressure on each investor. In addition, the shareholding ratio of CITIC Securities' major shareholder is already very low, and a direct rights issue will not dilute the shareholding. Looking at the third quarter, the major shareholder, CITIC Limited, held a relatively small percentage of shares, accounting for only 15.47%.</p><p>In this margin trading, CITIC Securities raised approximately 28 billion yuan, of which 23 billion yuan was raised through A-share rights issues and 5 billion yuan through H-share rights issues.</p><p>If 28 billion yuan is raised, it is equivalent to directly supplementing 28 billion yuan of net cash assets. The company's net assets at the end of 2021 were 209.1 billion yuan, and after the rights issue, they will exceed 237 billion yuan, which will be more than 70 billion yuan behind the second-ranked Haitong.</p><p>In the securities industry, total assets are undoubtedly the most important consideration. Therefore, this rights issue will significantly increase CITIC Securities' asset size, thereby further consolidating its leading position in the industry.</p><p><b>However, rights issues may have short-term negative impacts on investors. On the one hand, after a rights issue, the stock price is diluted, and the number of shares in circulation will increase. On the other hand, if you don't participate in the rights issue, the lower the rights issue price, the more you will lose.</b></p><p>According to the announcement, the rights issue will be made to all A-share shareholders at a ratio of 1.5 shares for every 10 shares held. The rights issue price was 14.43 yuan per share, lower than the previous day's closing price of 26.36 yuan, representing a 55% discount.</p><p>If you own 100 shares of CITIC Securities, then you have the right of first refusal to subscribe to 15 shares in this rights issue. Of course, you can also give up the right to subscribe to these 15 shares, which means forfeiting the rights issue.</p><p>For shareholders who have not yet sold their holdings, if they do not participate in the rights issue, they will have to bear a 6% loss. So the question is, since there has already been a certain decline, is CITIC Securities still worth investing in?</p><p>In the short term, the stock price plummeted by 5% today. On Monday, the stock price opened with some emotion, and it fell directly to around 24.8 yuan after the rights issue and ex-rights. Based on the closing price of 25.03, this is less than a 1% drop. In other words, if you've been \"beaten\" today and haven't sold yet, and you don't want to pay for the rights issue, you'll only lose another 1% at most.</p><p>Whether the outlook is positive later on will depend on investors' faith.</p><p><i><b>02、</b></i><b>Challenging</b></p><p><b>The most severe case of CITIC Securities being \"hacked\" was its inverse indicators.</b></p><p>Last year's booming blue-chip market saw CITIC Securities announce on February 10th...<a href=\"https://laohu8.com/S/600519\">Kweichow Moutai</a>The target price was set at 3,000 yuan, and Kweichow Moutai's stock price surged 5.9% that day, which was the last positive candlestick before Kweichow Moutai's stock price peaked.</p><p>As we all know, Moutai's stock price plummeted by 35% in just over six months, reaching a recent 1,662 yuan, with its market value evaporating by 11,000 yuan.</p><p>Last July,<a href=\"https://laohu8.com/S/300750\">CATL</a>With CATL's stock price soaring and rising steadily, CITIC Securities released a research report on July 30 stating that it maintains a buy rating on CATL with a target price of 754 yuan per share for 2023. This is 35% higher than the closing price of 556.8 yuan on the 29th. However, unfortunately, Ningwang hit a new historical high during trading on the 30th, but closed down 1.15% in a single day, embarking on a pullback/retracement and once falling below 470 yuan.</p><p><b>Bullish targets don't work, while bearish targets seem to have an impact.</b></p><p><a href=\"https://laohu8.com/S/600927\">Yong'an Futures</a>It went public on December 23, 2021, with an issue price of 17.97 yuan. After listing, it hit the daily limit for six consecutive days, reaching a high of 41.69 yuan on December 30, with a market value of over 60 billion yuan at one point. Subsequently, on December 31, Yong'an Futures experienced a limit-down adjustment, and on January 3, 2022, CITIC Securities released a research report that further criticized Yong'an Futures, stating that the stock price had a 35% downside potential. As a result, \"Qimao\" experienced another flash crash at the start of the new year.</p><p><img src=\"https://static.tigerbbs.com/5fccb088cf8458fdf5b2f6011ef62c62\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice, Yong'an Futures intraday trend)</p><p>Unfortunately, Yong'an Futures hit the daily limit today, closing at 34.41, up 8.27%. It seems that it is still quite far from CITIC Securities' bearish target price of 22 yuan.</p><p>Ningde and Moutai are undoubtedly excellent companies in their respective sectors, and Yong'an Futures' valuation is not cheap. However, when CITIC Securities gives a target price, sometimes luck is a bit unlucky, which causes it to lose some accuracy in the short term.</p><p><b>The deviation from the target price is not limited to these stocks that investors are widely talking about. Of course, it is also related to drastic changes in the macroeconomic environment and the deviation of the main theme of market speculation. It's just a coincidence that the \"number one\" stock has encountered it.</b></p><p>Besides the hacking of its directional indicators, the company's market capitalization has consistently lagged behind Eastmoney recently. Fifty securities firms with a total market capitalization of 4 trillion yuan. Eastmoney, the top securities firm, has a net worth of 334 billion yuan, 10.4 billion yuan more than CITIC Securities. It's worth noting that during the 2015 bull market, CITIC's stock price reached its highest historical high, with a market capitalization approaching 400 billion yuan. At that time, Eastmoney was less than 50 billion yuan, ranking outside the top 20 in market capitalization, while the former was eight times that of the latter.</p><p><b>Of course, even in the same industry, the mindset of those holding shares in Eastmoney and CITIC is vastly different.</b>Since its listing in 2010, Eastmoney has seen a cumulative increase of 32 times, while CITIC has seen less than double the increase during the same period. In 2021, Eastmoney rose 44%, while CITIC Securities fell 9%.</p><p>There is no harm without comparison, which shows that investors holding CITIC Securities are puzzled.</p><p><i><b>03、</b></i><b>A camel is bigger than a horse when it starves to death</b></p><p>Although its market capitalization is temporarily lagging behind, the eldest brother<b>CITIC's fundamentals are quite solid.</b></p><p>Just the day before releasing its rights issue announcement yesterday, CITIC Securities showed off its \"muscles\" to investors. The company released its 2021 preliminary financial results, showing revenue of RMB 76.5 billion, a year-on-year increase of 40.8%, net profit attributable to the parent company of RMB 23 billion, a year-on-year increase of 54.2%, while ROE, which is of great interest to value investors, was 12.01%, an increase of 3.58 percentage points year-on-year.</p><p><img src=\"https://static.tigerbbs.com/2780f5270ca95f901cd5683b4cb812fe\" tg-width=\"410\" tg-height=\"285\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/300033\">Tonghuashun</a>(CITIC Securities preliminary earnings report)</p><p>The company's revenue in the fourth quarter alone was approximately 18.8 billion yuan, a year-on-year increase of over 50%, and its net profit attributable to the parent company was 5.3 billion yuan, a year-on-year increase of more than double. Based on this calculation, the company's fourth-quarter results far exceeded expectations.</p><p><b>The better-than-expected results were mainly due to improved market prosperity in the fourth quarter, rapid development of the derivatives business, and high year-on-year growth in revenue from investment banking and other businesses.</b></p><p>In addition, CITIC Securities still ranks among the top in many indicators, making its position as the leading company unlikely to be shaken.</p><p>In 2021, CITIC Securities' IPO scale reached 85 billion yuan, a year-on-year increase of 88%, ranking first in the industry; The number of IPOs was 68, an increase of 27 compared to last year, ranking first in the industry. The refinancing scale reached 253.9 billion yuan, a year-on-year increase of 40%, ranking first in the industry. Bond underwriting reached 1,563.4 billion yuan, up 20% year-on-year, ranking first in the industry. Asset management business remained the largest in net revenue in the third quarter, with an increase of over 64%.</p><p><img src=\"https://static.tigerbbs.com/c4069729236c1f8455fca314d212fcb6\" tg-width=\"408\" tg-height=\"279\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: China Aviation Securities, growth rate of asset management business of listed securities firms)</p><p>Capital intermediary business accounted for the vast majority of the purposes of this large-scale financing. Of the 28 billion yuan, the company will use no more than 19 billion yuan for capital intermediary business.</p><p>Intermediary services typically include margin trading, stock pledging, income swaps, equity derivatives, commodity derivatives, market making, and cross-border trading.</p><p><img src=\"https://static.tigerbbs.com/c35cd2dac3004171044926b7426dc8e6\" tg-width=\"458\" tg-height=\"265\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/002736\">Guoxin Securities</a>(Revenue structure of CITIC Securities' various businesses)</p><p>Judging from the company's past revenue structure, the company's business is becoming increasingly balanced. The proportion of the company's traditional brokerage business has been decreasing year by year, while the proportion of intermediary business has become an important business growth point for the company.</p><p>Generally speaking, capital intermediary business is characterized by a wide range of clients, rich products, stable interest rate spreads, and controllable risks, making it a key business direction that the company has focused on cultivating in recent years. With the pilot program for market-making trading on the Science and Technology Innovation Board imminent, the company's growth will receive</p><p><b>Some institutions predict that the company's rights issue will mainly be used to develop capital intermediary business, which mainly includes over-the-counter derivatives business and margin trading business. Both are high-quality businesses with relatively neutral risk and high ROA. The rights issue will have a short-term direct impact of about 0.8% on the company's ROE. However, after the rights issue raised funds are put into operation, the company's ROE is expected to rise to 12% in 2023.</b></p><p>Looking at it this way, the company's position as the \"number one\" can still be maintained.</p><p><i><b>04、</b></i><b>epilogue</b></p><p>The large-scale rights issue will hurt shareholders the most. Although the price has fallen sharply today and has almost wiped out the gap, the final ex-rights price is still higher than the closing price.<b>There is still some room for adjustment in the short term.</b></p><p><b>However, in the long run, the fundamentals of the \"number one\" company are relatively solid. The large amount of money raised from the rights issue will undoubtedly improve the company's asset quality and scale, thereby building it into a flagship securities firm.</b></p><p>Whether or not the company's management had foresight and made certain judgments about the securities market, taking advantage of the fact that they could still make money at this time to do more, remains to be seen.</p><p></body></html></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/26ca889a3e1a80f90c55621f8f5d7c3a","relate_stocks":{"161027":"证券"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1140376268","content_text":"有些公司你买入持有，每年还有分红送钱，可是有些公司你买入了，不但没钱送，反而还得向你要钱。昨晚，券商“一哥”中信证券历时11个月的“要钱”计划正式落地，280亿的配股规模，超过招商证券2020年的127亿元配股，成为券商行业最大的一次配股融资。配股向来都会对股价带来短期负面影响，对于持有的股民来说，“挨打”肯定是少不了，还得考虑是否参与配股。（数据来源：Choice，中信证券分时走势）今日早盘，中信证券不出意外的跳空低开3%，而且一路走到黑，把整个证券板块一众“小弟”拖下水，要是说上证指数今日跑输创业板指数，肯定有中信证券的“功劳”。截至收盘，中信证券下跌5%，几乎收在最低位，证券板块下跌2.38%。在多数老股民记忆里，中信证券都是行业内的老大哥，遥想2015年，中信证券不可一世，一度成为亚洲第一大，全球第四大券商巨头，而6年过去了，在国内竟被东财拉下马来。中信证券市值在今年6月被东方财富超越，落到第二，尽管东方财富这些天有些回落，但市值依然超中信证券不少。这次280亿的巨额配股，一哥能挽回自己的尊严吗？01、配股利好了谁？对于中信证券自身来说，配股是当前比较合适的再融资方式。一方面可以直接从市场上获取大额融资，另一方面又不稀释控股股东的股权。配股直接面向全体老股东，那么分担到每个投资者的资金压力就会小很多。另外，中信证券大股东股权占比本来就很低，直接配股不会稀释股权。从三季度看，大股东中信有限公司持有股权比例并不高，只占15.47%。这次配资，中信证券本次配股募集大概280亿，其中，A股配股募230亿，H股配股募集50亿。如果募集资金280亿元，那么相当于直接补充了280亿元现金净资产。公司2021年底净资产2091亿，配股完成后将超2370亿，较第二名海通差距将超700亿。在券商行业，总资产无疑是最重要的考量方式，所以这次配股募资，将大幅提升中信证券的资产规模，从而进一步巩固在行业内的龙头地位。不过，配股对于投资者来说，可能会带来短期负面影响。一方面，配股之后，股价被稀释，流通中股票就会增多。另一方面，如果不参与配股的话，配股价越低，那就等于要亏越多。根据公告，配股按照每10股配售1.5股的比例向全体A股股东配售。配股价格为14.43元/股，比前一日收盘价26.36元低，相当打了55折发行。如果你手里有100股中信证券，那么这次配股你有15股的优先认购权，当然，你也可以放弃这15股的认购权，也就是弃配。对于还没有抛售持有的股民来说，如果不参与配股的话，就得承受6%的亏损，那问题来了，现在已经有一定跌幅了，中信证券还值得配吗？短期来看，今日股价大跌5%，股价周一开盘再来个情绪啥，直接就跌到配股除权后的价格24.8元附近，按照收盘价25.03计算，也就不到1%的跌幅。也就是说，今天“挨打”了还没抛售，又不想交钱配股，最多也就是再损失1%。至于后面是否看好，就得考验投资者信仰了。02、备受挑战中信证券被“黑”的最惨的莫过于它的反向指标。去年轰轰烈烈的大白马行情，中信证券在2月10日将贵州茅台目标价定为3000元，而当天贵州茅台股价大涨5.9%，这也是贵州茅台股价见顶之前的最后一根阳线。此后的故事大家也都知道了，茅台短短半年多大跌35%，股价最新1662元，市值蒸发1.1万。去年7月，宁德时代开车狂飙，一路涨不停，中信证券7月30日发布研报称，维持宁德时代买入评级，2023年目标价为754元/股。相较于29日收盘价的556.8元相比，还要高出35%。不过，很不凑巧，宁王30日盘中创下历史新高，但单日收跌1.15%，并开启了回撤之路，且期间一度跌破470元。看多目标不行，而看空目标好像又有影响力。永安期货2021年12月23日以17.97元的发行价上市，上市后连续6日涨停，至12月30日触及最高价41.69元，市值一度超600亿元。随后12月31日永安期货出现跌停调整，而中信证券2022年1月3日发布研报再踩永安期货一脚，称股价有35%下行空间。结果，“期茅”新年开盘再次闪崩。（数据来源：Choice，永安期货分时走势）不巧的是，今日永安期货盘中一度涨停，报收34.41，涨幅8.27%，看来距离中信证券的看空目标价22元，好像又远了不少。宁德、茅台等无疑都是各赛道的非常优秀的公司，而永安期货估值也是不便宜的标的，只是中信证券给出的目标价的时候，有时运气就是有点背，导致短期失去了一些准头。方向偏离目标价还不仅限于这些股民广为津津乐道的票，当然这背后固然也有宏观环境和市场炒作主线偏离等因素的剧烈变化有关，只是好巧不巧，偏偏“一哥”就遇上了。除了方向指标被黑，公司市值近来一直落后于东方财富。50家券商，总市值4万亿。券商一哥东方财富3340亿，高出中信证券104亿。要知道的是，2015大牛市时，中信历史股价最高时，市值逼近4000亿，那时东财不足500亿，市值排名20名开外，前者是后者的8倍。当然，同样的行业，持有东财和中信的心态却大相径庭。东财2010年上市至今，累计涨幅32倍，同期中信上涨不到1倍。2021年东财上涨44%，中信证券还反而下跌9%。没有对比就没有伤害，可以看出，持有中信证券的投资者表示很纳闷。03、瘦死骆驼比马大虽然市值暂时落后，但老大哥中信的基本面还是比较扎实的。就在昨天发布配股公告的前一天，中信证券还向投资者秀了一下“肌肉”。公司发布2021年度业绩快报，其中营收765亿元，同比增长40.8%，归母净利润230亿元，同比增长54.2%，而价值投资者比较关注的ROE12.01%，同比提升3.58个百分点。（数据来源：同花顺，中信证券业绩快报）公司单单四季度收入大约有188亿元，同比增长超50%，归母净利润53亿，同比增长超1倍。这么一算，公司第四季度业绩大超预期。超预期主要来自第四季度市场景气度上行、衍生品业务快速发展、投行业务、其他业务收入同比高增。此外，中信证券多项指标还是位居前列，老大哥的位置不容易撼动。2021年，中信证券IPO规模850亿，同比增长88%，位居行业第一；IPO家数68家，较去年增加27家，位居行业第一。再融资规模2539亿，同比增长40%，位居行业第一。债券承销15634亿，同比+20%，位居行业第一。资管业务三季度净收入依旧第一，增幅超过64%（数据来源：中航证券，上市券商资管业务增速）对于此次的大笔融资用途中，资本中介业务占据了绝大部分。在280亿元资金中，公司将使用不超190亿元用于资本中介业务。中介业务一般有就是融资融券、股票质押、收益互换、股权衍生品、大宗商品衍生品、做市交易、跨境交易等。（数据来源：国信证券，中信证券各业务收入结构）从公司过往的业务收入结构来看，公司业务越来越均衡。公司传统经纪业务占比逐年降低，而中介业务比列成为公司重要的业务增长点。一般来说，资本中介业务具有客户广泛、产品丰富、利差稳定、风险可控的特征，是公司近年来重点培育的业务方向。科创板做市交易试点在即，公司增长获得资金保障。有机构预测，公司配股主要用于发展资本中介业务，中介业务主要为场外衍生品业务及两融业务，均为风险相对中性且ROA较高的优质业务，配股对公司ROE将带来约0.8%的短期直接影响，但伴随配股募资投入经营后预计2023年公司ROE将升至12%。这么一看，公司“一哥”的地位还是能保住。04、结语大笔配股募资，最伤的还是股民，尽管今天已经大跌，也差不多抹掉差距，但最终除权价依旧高于收盘价，短时间还有一定调整的空间。但长远出发，“一哥”的基本面还是比较扎实，配股募来的大笔钱，毫无疑问将提升公司的资产质量与资产规模，进而打造航母级券商。至于是不是，公司管理层有先见之明，对证券市场的某些判断，趁着这个时候还能搞钱的时候，多搞一点，就不得而知了。","news_type":1,"symbols_score_info":{"161027":0.9}},"isVote":1,"tweetType":1,"viewCount":4598,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":863774079,"gmtCreate":1632440135591,"gmtModify":1676530781851,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3576956646613612","authorIdStr":"3576956646613612"},"themes":[],"title":"","htmlText":"<a 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up","listText":"DIDI up","text":"DIDI up","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/140365403","repostId":"1130494473","repostType":4,"repost":{"id":"1130494473","kind":"news","pubTimestamp":1625630000,"share":"https://ttm.financial/m/news/1130494473?lang=en_US&edition=fundamental","pubTime":"2021-07-07 11:53","market":"us","language":"zh","title":"Will advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?","url":"https://stock-news.laohu8.com/highlight/detail?id=1130494473","media":"长庚科技","summary":"种种迹象显示，滴滴正在加快户外广告业务的布局。\n长庚君了解到，滴滴已在部分礼橙专车上投放了车载广告屏，这是继一个月前滴滴在快车上投放车载广告屏后，再度加快该项业务的布局。(之前的报道在这里）\n6月初，","content":"<p><img src=\"https://static.tigerbbs.com/31b11f89302957ecc6711f825cf96303\" tg-width=\"1080\" tg-height=\"1440\"></p><p>All signs indicate that Didi is accelerating its expansion into its outdoor advertising business.</p><p>Chang Geng Jun learned that Didi has already deployed in-car advertising screens on some of its Li Cheng ride-hailing services. This is another acceleration of Didi's deployment of in-car advertising screens on its Express ride-hailing services a month ago. (Previous report here)</p><p>In early June, Chang Gengjun disclosed that drivers on some Didi Express vehicles operating in Beijing had received notices requiring the installation of in-vehicle advertising screens. At the time, a driver revealed that Didi only installed in-vehicle advertising screens on lower-priced express cars, and would not install large screens on premium and private cars. Contrary to drivers' predictions, Didi had actually been requiring some ride-hailing drivers to install in-vehicle advertising screens since mid-to-late June.</p><p>A ride-hailing driver revealed that his vehicle received a notification at the end of June to install in-vehicle advertising screens. According to his understanding, 15% of Licheng ride-hailing services in the Beijing market have already completed the installation.</p><p>Similar to Express, drivers who receive the notification are not required to pay installation and screen fees, and are not required to compensate for screen damage. The difference is that if the screen is lost, the driver needs to pay 2,500 yuan in compensation, while if the express driver loses the screen, the compensation is 1,800 yuan.</p><p>Chang Gengjun discovered that the in-vehicle screens installed on Licheng ride-hailing vehicles are much larger than those on express rides, and the screens do not show significant reflections, leading to the inference that the in-vehicle screens on ride-hailing vehicles are more expensive. Furthermore, compared to a month ago, the content on Didi's in-vehicle screens has been significantly improved. It not only features children's songs, movies, and variety shows, but also embeds LBS services such as food recommendations.</p><p>In terms of advertising, only Bilibili, Youku, Sina, and Didi still have their own promotional videos. It is currently unclear whether these advertising content is content replacement or direct placement.</p><p><img src=\"https://static.tigerbbs.com/d1728a2f74e6233348dbd4e0d0e0fa9e\" tg-width=\"1080\" tg-height=\"1440\" referrerpolicy=\"no-referrer\"></p><p>Unlike purely ad-playing platforms like Focus Media, Didi may hope to increase user acceptance of outdoor advertising through a combination of content, LBS services, and advertising.</p><p>In November 2019, Didi invested 10 million yuan to establish Beijing Lilicheng Media Co., Ltd. The company's main task is to create suitable in-vehicle content for Didi. Public information shows that the production team of Lilicheng has collaborated with Douyin and Zhenledao Culture to produce the variety show short drama \"Dream! Jingjing\", which will be broadcast jointly on Didi's in-car platform and Douyin platform.</p><p>It is understood that, unlike ride-hailing drivers, Didi does not mandate that ride-hailing drivers install in-vehicle advertising screens, but only promotes them to drivers by suggesting they install them.</p>","source":"lsy1575616094547","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Will advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWill advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">长庚科技</strong><span class=\"h-time small\">2021-07-07 11:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p><img src=\"https://static.tigerbbs.com/31b11f89302957ecc6711f825cf96303\" tg-width=\"1080\" tg-height=\"1440\"></p><p>All signs indicate that Didi is accelerating its expansion into its outdoor advertising business.</p><p>Chang Geng Jun learned that Didi has already deployed in-car advertising screens on some of its Li Cheng ride-hailing services. This is another acceleration of Didi's deployment of in-car advertising screens on its Express ride-hailing services a month ago. (Previous report here)</p><p>In early June, Chang Gengjun disclosed that drivers on some Didi Express vehicles operating in Beijing had received notices requiring the installation of in-vehicle advertising screens. At the time, a driver revealed that Didi only installed in-vehicle advertising screens on lower-priced express cars, and would not install large screens on premium and private cars. Contrary to drivers' predictions, Didi had actually been requiring some ride-hailing drivers to install in-vehicle advertising screens since mid-to-late June.</p><p>A ride-hailing driver revealed that his vehicle received a notification at the end of June to install in-vehicle advertising screens. According to his understanding, 15% of Licheng ride-hailing services in the Beijing market have already completed the installation.</p><p>Similar to Express, drivers who receive the notification are not required to pay installation and screen fees, and are not required to compensate for screen damage. The difference is that if the screen is lost, the driver needs to pay 2,500 yuan in compensation, while if the express driver loses the screen, the compensation is 1,800 yuan.</p><p>Chang Gengjun discovered that the in-vehicle screens installed on Licheng ride-hailing vehicles are much larger than those on express rides, and the screens do not show significant reflections, leading to the inference that the in-vehicle screens on ride-hailing vehicles are more expensive. Furthermore, compared to a month ago, the content on Didi's in-vehicle screens has been significantly improved. It not only features children's songs, movies, and variety shows, but also embeds LBS services such as food recommendations.</p><p>In terms of advertising, only Bilibili, Youku, Sina, and Didi still have their own promotional videos. It is currently unclear whether these advertising content is content replacement or direct placement.</p><p><img src=\"https://static.tigerbbs.com/d1728a2f74e6233348dbd4e0d0e0fa9e\" tg-width=\"1080\" tg-height=\"1440\" referrerpolicy=\"no-referrer\"></p><p>Unlike purely ad-playing platforms like Focus Media, Didi may hope to increase user acceptance of outdoor advertising through a combination of content, LBS services, and advertising.</p><p>In November 2019, Didi invested 10 million yuan to establish Beijing Lilicheng Media Co., Ltd. The company's main task is to create suitable in-vehicle content for Didi. Public information shows that the production team of Lilicheng has collaborated with Douyin and Zhenledao Culture to produce the variety show short drama \"Dream! Jingjing\", which will be broadcast jointly on Didi's in-car platform and Douyin platform.</p><p>It is understood that, unlike ride-hailing drivers, Didi does not mandate that ride-hailing drivers install in-vehicle advertising screens, but only promotes them to drivers by suggesting they install them.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/By1Icoz6Fhvf4ok-fxNpDw\">长庚科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b65bfcb358a6800fc2fe39bc0b3af8fc","relate_stocks":{"DIDI":"滴滴(已退市)"},"source_url":"https://mp.weixin.qq.com/s/By1Icoz6Fhvf4ok-fxNpDw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1130494473","content_text":"种种迹象显示，滴滴正在加快户外广告业务的布局。\n长庚君了解到，滴滴已在部分礼橙专车上投放了车载广告屏，这是继一个月前滴滴在快车上投放车载广告屏后，再度加快该项业务的布局。(之前的报道在这里）\n6月初，长庚君披露了在北京运营的部分滴滴快车上，司机收到过要求安装车载广告屏的通知。当时曾有司机透露，滴滴仅在价格较低的快车上安装车载广告屏，优享和专车将不会安装大屏。与司机们预测不同的是，事实上从6月中下旬开始，滴滴就已经要求部分专车司机安装车载广告屏。\n一位专车司机透露，他的车辆是在6月底收到通知安装车载广告屏，据他了解目前北京市场已有15%的礼橙专车完成了安装。\n与快车相同的是，收到通知的司机无需缴纳安装和屏幕费用，屏幕损坏也无需赔偿。不同的是屏幕如果丢失，司机需要赔偿2500元，而快车司机如果屏幕发生丢失，赔偿金额为1800元。\n长庚君发现，礼橙专车上安装的车载屏比快车的屏幕大很多，且屏幕没有明显反光现象，由此推断专车的车载屏成本更高。此外，与一个月前相比，滴滴在车载屏上的内容已经得到相当程度的完善。不仅有儿歌、影视、综艺等节目，还内嵌了如美食推荐等LBS服务。\n在广告方面、依然只有B站、优酷、新浪和滴滴自己的宣传片，目前尚不清楚是这些广告内容是内容置换还是直接投放。\n\n与分众这样的纯广告播放平台平台不同，滴滴可能希望以内容+LBS服务+广告的形式来提高用户对户外广告的接受程度。\n滴滴在2019年11月斥资1000万元人民币成立北京粒粒橙传媒有限公司。该公司主要任务就是为滴滴制作适合的车载内容。公开信息显示，粒粒橙的制作团队已经与抖音、真乐道文化联合制作综艺短剧《做梦吧!晶晶》，该剧会在滴滴的车载平台与抖音平台共同播出。\n据了解，与快车司机不同的是，滴滴并未强制要求专车司机安装车载广告屏，只是以建议安装的方式向司机推广。","news_type":1,"symbols_score_info":{"DIDI":0.9}},"isVote":1,"tweetType":1,"viewCount":4386,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":158027417,"gmtCreate":1625115259539,"gmtModify":1703736473260,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3576956646613612","authorIdStr":"3576956646613612"},"themes":[],"title":"","htmlText":"Is 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buy?","images":[{"img":"https://static.tigerbbs.com/51f23280066e205f52e6e0ffa8d1c7d4","width":"1080","height":"2800"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/169698899","isVote":1,"tweetType":1,"viewCount":1697,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"hots":[{"id":181002040,"gmtCreate":1623365575880,"gmtModify":1704201593397,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3576956646613612","idStr":"3576956646613612"},"themes":[],"title":"","htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/181002040","repostId":"1174161709","repostType":4,"repost":{"id":"1174161709","kind":"news","pubTimestamp":1623329027,"share":"https://ttm.financial/m/news/1174161709?lang=en_US&edition=fundamental","pubTime":"2021-06-10 20:43","market":"us","language":"zh","title":"A terrible shock may arrive in September! New Bond King: Massive quantitative easing severely distorts the economy","url":"https://stock-news.laohu8.com/highlight/detail?id=1174161709","media":"腾讯美股  ","summary":"美国联邦政府的疫情紧急失业补偿（PUEC）计划延长了人们能够领取周失业救济的时间，而疫情失业援助（PUA）计划则覆盖了自雇、兼职和零工人群，还有混合收入者失业补偿（MEUC）计划，为那些自雇者和混合型","content":"<p><i>The U.S. federal government's Pandemic Emergency Unemployment Compensation (PUEC) program has extended the time people can receive weekly unemployment benefits, while the Pandemic Unemployment Assistance (PUA) program covers the self-employed, part-time, and casual workers, as well as the Mixed Earner Unemployment Compensation (MEUC) program, which provides support for those who are self-employed and have mixed incomes. All these plans will expire on September 6 this year. The new debt king, Gonglak, predicted that the economy would then suffer a \"major shock\" because people's discretionary income would be significantly reduced.</i></p><p><img src=\"https://static.tigerbbs.com/1128c45336de836d2faa4cd00f221686\" tg-width=\"1080\" tg-height=\"718\" referrerpolicy=\"no-referrer\">On the one hand, the restart in the post-pandemic era has been slow, and on the other hand, the federal government's fiscal stimulus has caused the US economy to be \"severely distorted\" in the view of Jeffrey Gundlach, founder of Two-Line Capital.</p><p>The notorious \"bond king\" pointed out in a webcast on Tuesday that countless businesses, large and small, across the United States are finding it extremely difficult to recruit enough people to keep their companies running and expand. Although \"a large number of positions are vacant, they cannot be filled in a timely manner, all because the federal government is competing with private companies.\" Two-Line Capital manages more than $140 billion in investments, and Gunlach is clearly referring to the overly generous unemployment benefits. During Tuesday's more than ninety-minute webcast, he also spoke about his many other views on the economy in the post-pandemic era.</p><p><b>Inflation expectations</b></p><p>Gunlach stated that although inflation is currently rising rapidly, this may only be temporary. Currently, food prices are high, and manufacturing inventory levels are at their lowest point in nearly two decades. \"None of these are likely to put downward pressure on inflation.\"</p><p>The Producer Price Index (PPI), which measures long-term changes in the sales prices of goods and services across the United States, has also been rising, but no one knows how long this rise will last. Gunlach predicted that even if prices continue to rise, the index's rise may slow down.</p><p><b>Distorted department</b></p><p>“We’re not really seriously studying it right now; it’s actually some special areas of the economy, like used cars,” Gunlach analyzed. “The prices of these goods have almost doubled in the past year.” He also recently discovered that used trucks are now priced almost the same as new trucks, and in fact, they are almost out of stock across the United States. “This situation is clearly unsustainable,” Gunlach added, adding that these high prices are clearly “insufficient to create an anti-inflationary trend.”</p><p>Housing inventory is also a \"highly distorted\" sector of the economy. Gunlach pointed out that the national housing inventory has now fallen to a level not seen in many years, and in some areas, there are no homes for sale. He said that in many places, the number of real estate agents is even ten times that of the homes they sell, \"which is not good news for brokerages.\"</p><p>Demand for residential construction and renovation materials remained high, directly contributing to the explosion in timber prices, joining the ranks of other commodity prices that skyrocketed, but Gunlach believed that these problems had probably peaked.</p><p>Office real estate prices continue to plummet, and occupancy rates remain low. \"Although the recovery in all sectors of the economy is underway and has also led to the emergence of these inflationary pressures,\" the process of people returning to work has been very slow. Gunlach predicts that \"unless the pandemic recurs,\" the shift back to work will peak by the end of summer.</p><p>Even so, business operations will probably never be the same again. \"Many people have expressed their desire to spend more time working from home. Virtual technology is so advanced now, and reality has proven that in some cases, working from home can actually improve efficiency by eliminating a lot of communication time.\"</p><p><b>Overseas stocks and the US dollar</b></p><p>For many years prior, the U.S. stock market had consistently outperformed overseas stock markets. However, the gap between the two has been narrowing recently. “Non-U.S. stocks have begun to perform on par with U.S. stocks, no longer allowing the latter to outperform them,” Gunlach pointed out. He added that if the dollar starts to weaken, the situation could become more favorable for overseas stocks. He recently began investing in overseas stock markets for the first time in his career.</p><p>“There are strong indications that the dollar will weaken in the medium to long term,” Gunlach added, adding that he would temporarily maintain a neutral stance on the dollar in the short term.</p><p>In the long run, the eventual weakening of the US dollar is an almost irreversible trend, given that the US trade and budget deficits have now \"doubled from what we once thought were bad levels.\" After Americans received their stimulus checks from the government, many used them to buy products, many of which were manufactured in Asia, which only further widened the trade deficit.</p><p>\"Retail investors have recently emerged as a dark horse with astonishing strength, which is actually a distortion, and its root lies in the discretionary income from the government.\"</p><p><b>The \"impact\" of unemployment benefits</b></p><p>During the pandemic, the number of people filing for unemployment benefits for the first time each week inevitably increased significantly, and this figure has not yet returned to normal levels. While unemployment rates in various states have begun to normalize, truly normalizing them is a \"delusion,\" Gunlach said, because federal stimulus benefits continue to be distributed.</p><p>The federal government's Pandemic Emergency Unemployment Compensation (PUEC) program extended the time people were able to receive weekly unemployment benefits, while the Pandemic Unemployment Assistance (PUA) program covered the self-employed, part-time, and casual workers, and the Mixed Earner Unemployment Compensation (MEUC) program provided support for those who were self-employed and mixed earners. All these plans will expire on September 6 this year. Gunlach predicted that the economy would then suffer a \"major shock\" because people's discretionary income would be greatly reduced.</p><p>This shock may reverse some of the current astonishing trends, such as the severe scarcity of housing and cars. Gunlach said this is perhaps \"the strongest basis for believing that inflation will only be a temporary phenomenon—but it also means that the economy could suffer a major reversal as a result.\"</p>","source":"txmg","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>A terrible shock may arrive in September! New Bond King: Massive quantitative easing severely distorts the economy</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nA terrible shock may arrive in September! New Bond King: Massive quantitative easing severely distorts the economy\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">腾讯美股  </strong><span class=\"h-time small\">2021-06-10 20:43</span>\n</p>\n</h4>\n</header>\n<article>\n<p><i>The U.S. federal government's Pandemic Emergency Unemployment Compensation (PUEC) program has extended the time people can receive weekly unemployment benefits, while the Pandemic Unemployment Assistance (PUA) program covers the self-employed, part-time, and casual workers, as well as the Mixed Earner Unemployment Compensation (MEUC) program, which provides support for those who are self-employed and have mixed incomes. All these plans will expire on September 6 this year. The new debt king, Gonglak, predicted that the economy would then suffer a \"major shock\" because people's discretionary income would be significantly reduced.</i></p><p><img src=\"https://static.tigerbbs.com/1128c45336de836d2faa4cd00f221686\" tg-width=\"1080\" tg-height=\"718\" referrerpolicy=\"no-referrer\">On the one hand, the restart in the post-pandemic era has been slow, and on the other hand, the federal government's fiscal stimulus has caused the US economy to be \"severely distorted\" in the view of Jeffrey Gundlach, founder of Two-Line Capital.</p><p>The notorious \"bond king\" pointed out in a webcast on Tuesday that countless businesses, large and small, across the United States are finding it extremely difficult to recruit enough people to keep their companies running and expand. Although \"a large number of positions are vacant, they cannot be filled in a timely manner, all because the federal government is competing with private companies.\" Two-Line Capital manages more than $140 billion in investments, and Gunlach is clearly referring to the overly generous unemployment benefits. During Tuesday's more than ninety-minute webcast, he also spoke about his many other views on the economy in the post-pandemic era.</p><p><b>Inflation expectations</b></p><p>Gunlach stated that although inflation is currently rising rapidly, this may only be temporary. Currently, food prices are high, and manufacturing inventory levels are at their lowest point in nearly two decades. \"None of these are likely to put downward pressure on inflation.\"</p><p>The Producer Price Index (PPI), which measures long-term changes in the sales prices of goods and services across the United States, has also been rising, but no one knows how long this rise will last. Gunlach predicted that even if prices continue to rise, the index's rise may slow down.</p><p><b>Distorted department</b></p><p>“We’re not really seriously studying it right now; it’s actually some special areas of the economy, like used cars,” Gunlach analyzed. “The prices of these goods have almost doubled in the past year.” He also recently discovered that used trucks are now priced almost the same as new trucks, and in fact, they are almost out of stock across the United States. “This situation is clearly unsustainable,” Gunlach added, adding that these high prices are clearly “insufficient to create an anti-inflationary trend.”</p><p>Housing inventory is also a \"highly distorted\" sector of the economy. Gunlach pointed out that the national housing inventory has now fallen to a level not seen in many years, and in some areas, there are no homes for sale. He said that in many places, the number of real estate agents is even ten times that of the homes they sell, \"which is not good news for brokerages.\"</p><p>Demand for residential construction and renovation materials remained high, directly contributing to the explosion in timber prices, joining the ranks of other commodity prices that skyrocketed, but Gunlach believed that these problems had probably peaked.</p><p>Office real estate prices continue to plummet, and occupancy rates remain low. \"Although the recovery in all sectors of the economy is underway and has also led to the emergence of these inflationary pressures,\" the process of people returning to work has been very slow. Gunlach predicts that \"unless the pandemic recurs,\" the shift back to work will peak by the end of summer.</p><p>Even so, business operations will probably never be the same again. \"Many people have expressed their desire to spend more time working from home. Virtual technology is so advanced now, and reality has proven that in some cases, working from home can actually improve efficiency by eliminating a lot of communication time.\"</p><p><b>Overseas stocks and the US dollar</b></p><p>For many years prior, the U.S. stock market had consistently outperformed overseas stock markets. However, the gap between the two has been narrowing recently. “Non-U.S. stocks have begun to perform on par with U.S. stocks, no longer allowing the latter to outperform them,” Gunlach pointed out. He added that if the dollar starts to weaken, the situation could become more favorable for overseas stocks. He recently began investing in overseas stock markets for the first time in his career.</p><p>“There are strong indications that the dollar will weaken in the medium to long term,” Gunlach added, adding that he would temporarily maintain a neutral stance on the dollar in the short term.</p><p>In the long run, the eventual weakening of the US dollar is an almost irreversible trend, given that the US trade and budget deficits have now \"doubled from what we once thought were bad levels.\" After Americans received their stimulus checks from the government, many used them to buy products, many of which were manufactured in Asia, which only further widened the trade deficit.</p><p>\"Retail investors have recently emerged as a dark horse with astonishing strength, which is actually a distortion, and its root lies in the discretionary income from the government.\"</p><p><b>The \"impact\" of unemployment benefits</b></p><p>During the pandemic, the number of people filing for unemployment benefits for the first time each week inevitably increased significantly, and this figure has not yet returned to normal levels. While unemployment rates in various states have begun to normalize, truly normalizing them is a \"delusion,\" Gunlach said, because federal stimulus benefits continue to be distributed.</p><p>The federal government's Pandemic Emergency Unemployment Compensation (PUEC) program extended the time people were able to receive weekly unemployment benefits, while the Pandemic Unemployment Assistance (PUA) program covered the self-employed, part-time, and casual workers, and the Mixed Earner Unemployment Compensation (MEUC) program provided support for those who were self-employed and mixed earners. All these plans will expire on September 6 this year. Gunlach predicted that the economy would then suffer a \"major shock\" because people's discretionary income would be greatly reduced.</p><p>This shock may reverse some of the current astonishing trends, such as the severe scarcity of housing and cars. Gunlach said this is perhaps \"the strongest basis for believing that inflation will only be a temporary phenomenon—but it also means that the economy could suffer a major reversal as a result.\"</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/D0R8RIuBdSQ_YXcKnU3ksQ\">腾讯美股  </a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1128c45336de836d2faa4cd00f221686","relate_stocks":{".DJI":"道琼斯"},"source_url":"https://mp.weixin.qq.com/s/D0R8RIuBdSQ_YXcKnU3ksQ","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174161709","content_text":"美国联邦政府的疫情紧急失业补偿（PUEC）计划延长了人们能够领取周失业救济的时间，而疫情失业援助（PUA）计划则覆盖了自雇、兼职和零工人群，还有混合收入者失业补偿（MEUC）计划，为那些自雇者和混合型收入者提供支持。所有这些计划都将在今年9月6日期满。新债王冈拉克预言说，到那时，经济就会受到“重大冲击”，因为人们的可任意支配所得将大幅度减少。\n一方面是后疫情时代的重启步履迟缓，一方面是联邦政府的财政刺激，在双线资本创始人冈拉克（JeffreyGundlach）看来，两者交相作用，已经使得美国经济受到“严重扭曲”。\n这位鼎鼎大名的“债王”在周二的网络广播当中指出，全美层面，无数大大小小的企业都发现，想要招募到足够公司运转下去和扩大经营的人手正变得极端困难。虽然“为数众多的岗位都空缺着，但是却无法及时得到填补，这都是因为联邦政府在同私人企业竞争的缘故”。双线资本旗下管理着超过1400亿美元投资，冈拉克这里所指的，显然是过于慷慨大度的失业救济补贴。在周二长达九十多分钟的网络广播当中，他还谈到了自己对后疫情时代经济的许多其他看法。\n通货膨胀预期\n冈拉克表示，虽然通货膨胀现在正在急速抬头，但是这真的可能只是暂时性的。目前，食品价格高企，制造业库存水平处在近二十年来的最低点。“这些显然都不可能对通货膨胀造成下行的压力。”\n度量全美商品和服务销售价格长期变化的生产者价格指数（PPI）也一直在上涨，但是没有人知道这涨势会持续多久。冈拉克预言说，即便价格还会继续走高，但是指数的上涨速度可能将会放缓。\n被扭曲的部门\n“我们现在并没有真正认真去研究的，其实是经济当中的一些特殊领域，比如二手汽车。”冈拉克分析道，“这些商品的价格在过去一年时间里几乎翻了一番。”他最近还发现，现在二手卡车的价格已经和新卡车相去无几，而且事实上几乎是在全美范围内断货了。“这种局面显然是不可持久的。”冈拉克补充说，这些高企的价格显然“不足以形成反通货膨胀趋势”。\n住宅库存也是经济当中被“高度扭曲”的一个部门。冈拉克指出，现在全美住宅库存已经跌到了多年以来仅见的水平，在一些地区，甚至已经找不到待售的住宅了。他说，在许多地方，房地产经纪商的数量甚至要十倍于他们销售的住宅，“这对于经纪行来说可不是什么好消息”。\n住宅建筑和翻修材料的需求也居高不下，直接导致木材价格大爆炸，加入了其他商品价格暴涨的大军，但是冈拉克认为，这些麻烦可能已经见顶了。\n办公房地产价格还在持续暴跌，入住率持续保持低水平。“虽然经济各个领域当中的复苏都在进行当中，而且还导致了这些通货膨胀压力的出现”，但是大家回公司办公的进程却很迟缓。冈拉克预计说，“除非疫情出现反复”，不然到夏季结束的时候，回去办公的变化就会迎来峰值。\n不过即便如此，企业经营恐怕也不会再像以前那样了。“许多人都表示，希望多一点在家办公的日子，现在虚拟技术已经如此发达，而且现实已经证明，在一些情况下，因为去除了大量沟通的时间，在家上班反而能够提高效率。”\n海外股票与美元\n此前的许多年时间当中，美国股市的表现一直都要好于海外股市。不过近期以来，两者之间的差距正在缩小。“非美股票已经开始与美国股票表现并驾齐驱，不再让后者专美于前。”冈拉克指出，如果美元汇率开始走低，局面就可能变得对海外股票更加有利。他近期已经职业生涯第一次开始投资海外股市。\n“有充分的迹象显示，中期到长期之内，美元将会趋向疲软。”冈拉克补充道，只是短期之内，他会暂时对美元持中立立场。\n长期角度看来，美元汇率最终走低已经是近乎不可改变的趋势，毕竟美国的贸易赤字和预算赤字现在已经“较之我们曾经以为很糟糕的水平又翻了一番”。美国人从政府拿到他们的刺激支票之后，很多人都将其用于购买产品了，而这些产品当中许多都是在亚洲生产的，而这只能让贸易赤字进一步扩大。\n“散户投资者近来异军突起，强势惊人，其实同样是一种扭曲，而其根源就在于来自政府的可任意支配收入。”\n失业救济“冲击”\n在疫情期间，每周首度申报失业救济人数不可避免地大幅增加，而这一数据至今尚未恢复正常水平。各州的失业率虽然已经开始趋向常态，但是要真正正常化完全是“妄想”，冈拉克说，这是因为联邦刺激福利还在持续发放。\n联邦政府的疫情紧急失业补偿（PUEC）计划延长了人们能够领取周失业救济的时间，而疫情失业援助（PUA）计划则覆盖了自雇、兼职和零工人群，还有混合收入者失业补偿（MEUC）计划，为那些自雇者和混合型收入者提供支持。所有这些计划都将在今年9月6日期满。冈拉克预言说，到那时，经济就会受到“重大冲击”，因为人们的可任意支配所得将大幅度减少。\n这一冲击也许会扭转目前一些令人瞠目结舌的势头，比如住宅和汽车的严重稀缺。冈拉克说，这也许是“认为通货膨胀将只是暂时性现象的最有力根据——不过，这同时也意味着经济可能因此遭遇重大反转”。","news_type":1,"symbols_score_info":{".DJI":0.9}},"isVote":1,"tweetType":1,"viewCount":1253,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9005168094,"gmtCreate":1642208635361,"gmtModify":1676533692389,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3576956646613612","idStr":"3576956646613612"},"themes":[],"title":"","htmlText":"666&nbsp;","listText":"666&nbsp;","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9005168094","repostId":"1140376268","repostType":4,"repost":{"id":"1140376268","kind":"news","weMediaInfo":{"introduction":"格隆汇旗下公众号。分享和探讨港股、美国中概股以及少量估值确有吸引力之A股的投资线索、投资机会与投资心得.","home_visible":1,"media_name":"格隆汇投资学苑","id":"3","head_image":"https://static.tigerbbs.com/5d7d04eb4f16b0013ed2c39f71b84b6c"},"pubTimestamp":1642206680,"share":"https://ttm.financial/m/news/1140376268?lang=en_US&edition=fundamental","pubTime":"2022-01-15 08:31","market":"sh","language":"zh","title":"28 billion yuan rights issue! The securities giant first ruined himself.","url":"https://stock-news.laohu8.com/highlight/detail?id=1140376268","media":"格隆汇投资学苑","summary":"有些公司你买入持有，每年还有分红送钱，可是有些公司你买入了，不但没钱送，反而还得向你要钱。昨晚，券商“一哥”中信证券历时11个月的“要钱”计划正式落地，280亿的配股规模，超过招商证券2020年的12","content":"<p><html><head></head><body>Some companies, if you buy and hold them, will give you dividends every year, but some companies, if you buy them, not only won't give you any money, but they'll even ask you for it.</p><p>Last night, the top brokerage firm...<a href=\"https://laohu8.com/S/600030\">CITIC Securities</a>The 11-month-long \"money-raising\" plan has been officially launched, with a rights issue scale of 28 billion yuan exceeding...<a href=\"https://laohu8.com/S/600999\">China Merchants Securities</a>The 12.7 billion yuan rights issue in 2020 became the largest rights issue financing in the securities industry.</p><p><b>Rights issues have always had a short-term negative impact on stock prices. For shareholders who hold shares, they will definitely be \"beaten up\" and will have to consider whether to participate in rights issues.</b></p><p><img src=\"https://static.tigerbbs.com/9d857b3724e40eef11047ff3e34d8434\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice,<a href=\"https://laohu8.com/S/06030\">CITIC Securities</a>(Intraday trend)</p><p>This morning, as expected, CITIC Securities gained 3% from the open low and continued to decline, dragging down a number of its \"underlings\" in the entire securities sector. If the Shanghai Composite Index underperformed the ChiNext Index today, CITIC Securities must have \"credit\" for it. By the close of trading, CITIC Securities fell 5%, almost at its lowest point, while the securities sector fell 2.38%.</p><p>In the memories of most veteran stock market investors, CITIC Securities is the big brother in the industry. Looking back to 2015, CITIC Securities was arrogant and once became the largest securities giant in Asia and the fourth largest in the world. However, six years later, it was pulled down by Eastmoney in China.</p><p>CITIC Securities' market capitalization was...<a href=\"https://laohu8.com/S/300059\">Eastmoney</a>It has surpassed and fallen to second place. Although Eastmoney has declined somewhat in recent days, its market capitalization still significantly exceeds that of CITIC Securities.</p><p>With this massive 28 billion yuan rights issue, can the number one company regain its dignity?</p><p><i><b>01、</b></i><b>Who benefited from the rights issue?</b></p><p><b>For CITIC Securities itself, rights issues are currently a suitable refinancing method. On the one hand, it can directly obtain large amounts of financing from the market, and on the other hand, it does not dilute the equity of the controlling shareholder.</b></p><p>The rights issue is directly open to all existing shareholders, which will greatly reduce the financial pressure on each investor. In addition, the shareholding ratio of CITIC Securities' major shareholder is already very low, and a direct rights issue will not dilute the shareholding. Looking at the third quarter, the major shareholder, CITIC Limited, held a relatively small percentage of shares, accounting for only 15.47%.</p><p>In this margin trading, CITIC Securities raised approximately 28 billion yuan, of which 23 billion yuan was raised through A-share rights issues and 5 billion yuan through H-share rights issues.</p><p>If 28 billion yuan is raised, it is equivalent to directly supplementing 28 billion yuan of net cash assets. The company's net assets at the end of 2021 were 209.1 billion yuan, and after the rights issue, they will exceed 237 billion yuan, which will be more than 70 billion yuan behind the second-ranked Haitong.</p><p>In the securities industry, total assets are undoubtedly the most important consideration. Therefore, this rights issue will significantly increase CITIC Securities' asset size, thereby further consolidating its leading position in the industry.</p><p><b>However, rights issues may have short-term negative impacts on investors. On the one hand, after a rights issue, the stock price is diluted, and the number of shares in circulation will increase. On the other hand, if you don't participate in the rights issue, the lower the rights issue price, the more you will lose.</b></p><p>According to the announcement, the rights issue will be made to all A-share shareholders at a ratio of 1.5 shares for every 10 shares held. The rights issue price was 14.43 yuan per share, lower than the previous day's closing price of 26.36 yuan, representing a 55% discount.</p><p>If you own 100 shares of CITIC Securities, then you have the right of first refusal to subscribe to 15 shares in this rights issue. Of course, you can also give up the right to subscribe to these 15 shares, which means forfeiting the rights issue.</p><p>For shareholders who have not yet sold their holdings, if they do not participate in the rights issue, they will have to bear a 6% loss. So the question is, since there has already been a certain decline, is CITIC Securities still worth investing in?</p><p>In the short term, the stock price plummeted by 5% today. On Monday, the stock price opened with some emotion, and it fell directly to around 24.8 yuan after the rights issue and ex-rights. Based on the closing price of 25.03, this is less than a 1% drop. In other words, if you've been \"beaten\" today and haven't sold yet, and you don't want to pay for the rights issue, you'll only lose another 1% at most.</p><p>Whether the outlook is positive later on will depend on investors' faith.</p><p><i><b>02、</b></i><b>Challenging</b></p><p><b>The most severe case of CITIC Securities being \"hacked\" was its inverse indicators.</b></p><p>Last year's booming blue-chip market saw CITIC Securities announce on February 10th...<a href=\"https://laohu8.com/S/600519\">Kweichow Moutai</a>The target price was set at 3,000 yuan, and Kweichow Moutai's stock price surged 5.9% that day, which was the last positive candlestick before Kweichow Moutai's stock price peaked.</p><p>As we all know, Moutai's stock price plummeted by 35% in just over six months, reaching a recent 1,662 yuan, with its market value evaporating by 11,000 yuan.</p><p>Last July,<a href=\"https://laohu8.com/S/300750\">CATL</a>With CATL's stock price soaring and rising steadily, CITIC Securities released a research report on July 30 stating that it maintains a buy rating on CATL with a target price of 754 yuan per share for 2023. This is 35% higher than the closing price of 556.8 yuan on the 29th. However, unfortunately, Ningwang hit a new historical high during trading on the 30th, but closed down 1.15% in a single day, embarking on a pullback/retracement and once falling below 470 yuan.</p><p><b>Bullish targets don't work, while bearish targets seem to have an impact.</b></p><p><a href=\"https://laohu8.com/S/600927\">Yong'an Futures</a>It went public on December 23, 2021, with an issue price of 17.97 yuan. After listing, it hit the daily limit for six consecutive days, reaching a high of 41.69 yuan on December 30, with a market value of over 60 billion yuan at one point. Subsequently, on December 31, Yong'an Futures experienced a limit-down adjustment, and on January 3, 2022, CITIC Securities released a research report that further criticized Yong'an Futures, stating that the stock price had a 35% downside potential. As a result, \"Qimao\" experienced another flash crash at the start of the new year.</p><p><img src=\"https://static.tigerbbs.com/5fccb088cf8458fdf5b2f6011ef62c62\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice, Yong'an Futures intraday trend)</p><p>Unfortunately, Yong'an Futures hit the daily limit today, closing at 34.41, up 8.27%. It seems that it is still quite far from CITIC Securities' bearish target price of 22 yuan.</p><p>Ningde and Moutai are undoubtedly excellent companies in their respective sectors, and Yong'an Futures' valuation is not cheap. However, when CITIC Securities gives a target price, sometimes luck is a bit unlucky, which causes it to lose some accuracy in the short term.</p><p><b>The deviation from the target price is not limited to these stocks that investors are widely talking about. Of course, it is also related to drastic changes in the macroeconomic environment and the deviation of the main theme of market speculation. It's just a coincidence that the \"number one\" stock has encountered it.</b></p><p>Besides the hacking of its directional indicators, the company's market capitalization has consistently lagged behind Eastmoney recently. Fifty securities firms with a total market capitalization of 4 trillion yuan. Eastmoney, the top securities firm, has a net worth of 334 billion yuan, 10.4 billion yuan more than CITIC Securities. It's worth noting that during the 2015 bull market, CITIC's stock price reached its highest historical high, with a market capitalization approaching 400 billion yuan. At that time, Eastmoney was less than 50 billion yuan, ranking outside the top 20 in market capitalization, while the former was eight times that of the latter.</p><p><b>Of course, even in the same industry, the mindset of those holding shares in Eastmoney and CITIC is vastly different.</b>Since its listing in 2010, Eastmoney has seen a cumulative increase of 32 times, while CITIC has seen less than double the increase during the same period. In 2021, Eastmoney rose 44%, while CITIC Securities fell 9%.</p><p>There is no harm without comparison, which shows that investors holding CITIC Securities are puzzled.</p><p><i><b>03、</b></i><b>A camel is bigger than a horse when it starves to death</b></p><p>Although its market capitalization is temporarily lagging behind, the eldest brother<b>CITIC's fundamentals are quite solid.</b></p><p>Just the day before releasing its rights issue announcement yesterday, CITIC Securities showed off its \"muscles\" to investors. The company released its 2021 preliminary financial results, showing revenue of RMB 76.5 billion, a year-on-year increase of 40.8%, net profit attributable to the parent company of RMB 23 billion, a year-on-year increase of 54.2%, while ROE, which is of great interest to value investors, was 12.01%, an increase of 3.58 percentage points year-on-year.</p><p><img src=\"https://static.tigerbbs.com/2780f5270ca95f901cd5683b4cb812fe\" tg-width=\"410\" tg-height=\"285\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/300033\">Tonghuashun</a>(CITIC Securities preliminary earnings report)</p><p>The company's revenue in the fourth quarter alone was approximately 18.8 billion yuan, a year-on-year increase of over 50%, and its net profit attributable to the parent company was 5.3 billion yuan, a year-on-year increase of more than double. Based on this calculation, the company's fourth-quarter results far exceeded expectations.</p><p><b>The better-than-expected results were mainly due to improved market prosperity in the fourth quarter, rapid development of the derivatives business, and high year-on-year growth in revenue from investment banking and other businesses.</b></p><p>In addition, CITIC Securities still ranks among the top in many indicators, making its position as the leading company unlikely to be shaken.</p><p>In 2021, CITIC Securities' IPO scale reached 85 billion yuan, a year-on-year increase of 88%, ranking first in the industry; The number of IPOs was 68, an increase of 27 compared to last year, ranking first in the industry. The refinancing scale reached 253.9 billion yuan, a year-on-year increase of 40%, ranking first in the industry. Bond underwriting reached 1,563.4 billion yuan, up 20% year-on-year, ranking first in the industry. Asset management business remained the largest in net revenue in the third quarter, with an increase of over 64%.</p><p><img src=\"https://static.tigerbbs.com/c4069729236c1f8455fca314d212fcb6\" tg-width=\"408\" tg-height=\"279\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: China Aviation Securities, growth rate of asset management business of listed securities firms)</p><p>Capital intermediary business accounted for the vast majority of the purposes of this large-scale financing. Of the 28 billion yuan, the company will use no more than 19 billion yuan for capital intermediary business.</p><p>Intermediary services typically include margin trading, stock pledging, income swaps, equity derivatives, commodity derivatives, market making, and cross-border trading.</p><p><img src=\"https://static.tigerbbs.com/c35cd2dac3004171044926b7426dc8e6\" tg-width=\"458\" tg-height=\"265\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/002736\">Guoxin Securities</a>(Revenue structure of CITIC Securities' various businesses)</p><p>Judging from the company's past revenue structure, the company's business is becoming increasingly balanced. The proportion of the company's traditional brokerage business has been decreasing year by year, while the proportion of intermediary business has become an important business growth point for the company.</p><p>Generally speaking, capital intermediary business is characterized by a wide range of clients, rich products, stable interest rate spreads, and controllable risks, making it a key business direction that the company has focused on cultivating in recent years. With the pilot program for market-making trading on the Science and Technology Innovation Board imminent, the company's growth will receive</p><p><b>Some institutions predict that the company's rights issue will mainly be used to develop capital intermediary business, which mainly includes over-the-counter derivatives business and margin trading business. Both are high-quality businesses with relatively neutral risk and high ROA. The rights issue will have a short-term direct impact of about 0.8% on the company's ROE. However, after the rights issue raised funds are put into operation, the company's ROE is expected to rise to 12% in 2023.</b></p><p>Looking at it this way, the company's position as the \"number one\" can still be maintained.</p><p><i><b>04、</b></i><b>epilogue</b></p><p>The large-scale rights issue will hurt shareholders the most. Although the price has fallen sharply today and has almost wiped out the gap, the final ex-rights price is still higher than the closing price.<b>There is still some room for adjustment in the short term.</b></p><p><b>However, in the long run, the fundamentals of the \"number one\" company are relatively solid. The large amount of money raised from the rights issue will undoubtedly improve the company's asset quality and scale, thereby building it into a flagship securities firm.</b></p><p>Whether or not the company's management had foresight and made certain judgments about the securities market, taking advantage of the fact that they could still make money at this time to do more, remains to be seen.</p><p></body></html></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>28 billion yuan rights issue! The securities giant first ruined himself.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n28 billion yuan rights issue! The securities giant first ruined himself.\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/3\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/5d7d04eb4f16b0013ed2c39f71b84b6c);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">格隆汇投资学苑 </p>\n<p class=\"h-time smaller\">2022-01-15 08:31</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><html><head></head><body>Some companies, if you buy and hold them, will give you dividends every year, but some companies, if you buy them, not only won't give you any money, but they'll even ask you for it.</p><p>Last night, the top brokerage firm...<a href=\"https://laohu8.com/S/600030\">CITIC Securities</a>The 11-month-long \"money-raising\" plan has been officially launched, with a rights issue scale of 28 billion yuan exceeding...<a href=\"https://laohu8.com/S/600999\">China Merchants Securities</a>The 12.7 billion yuan rights issue in 2020 became the largest rights issue financing in the securities industry.</p><p><b>Rights issues have always had a short-term negative impact on stock prices. For shareholders who hold shares, they will definitely be \"beaten up\" and will have to consider whether to participate in rights issues.</b></p><p><img src=\"https://static.tigerbbs.com/9d857b3724e40eef11047ff3e34d8434\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice,<a href=\"https://laohu8.com/S/06030\">CITIC Securities</a>(Intraday trend)</p><p>This morning, as expected, CITIC Securities gained 3% from the open low and continued to decline, dragging down a number of its \"underlings\" in the entire securities sector. If the Shanghai Composite Index underperformed the ChiNext Index today, CITIC Securities must have \"credit\" for it. By the close of trading, CITIC Securities fell 5%, almost at its lowest point, while the securities sector fell 2.38%.</p><p>In the memories of most veteran stock market investors, CITIC Securities is the big brother in the industry. Looking back to 2015, CITIC Securities was arrogant and once became the largest securities giant in Asia and the fourth largest in the world. However, six years later, it was pulled down by Eastmoney in China.</p><p>CITIC Securities' market capitalization was...<a href=\"https://laohu8.com/S/300059\">Eastmoney</a>It has surpassed and fallen to second place. Although Eastmoney has declined somewhat in recent days, its market capitalization still significantly exceeds that of CITIC Securities.</p><p>With this massive 28 billion yuan rights issue, can the number one company regain its dignity?</p><p><i><b>01、</b></i><b>Who benefited from the rights issue?</b></p><p><b>For CITIC Securities itself, rights issues are currently a suitable refinancing method. On the one hand, it can directly obtain large amounts of financing from the market, and on the other hand, it does not dilute the equity of the controlling shareholder.</b></p><p>The rights issue is directly open to all existing shareholders, which will greatly reduce the financial pressure on each investor. In addition, the shareholding ratio of CITIC Securities' major shareholder is already very low, and a direct rights issue will not dilute the shareholding. Looking at the third quarter, the major shareholder, CITIC Limited, held a relatively small percentage of shares, accounting for only 15.47%.</p><p>In this margin trading, CITIC Securities raised approximately 28 billion yuan, of which 23 billion yuan was raised through A-share rights issues and 5 billion yuan through H-share rights issues.</p><p>If 28 billion yuan is raised, it is equivalent to directly supplementing 28 billion yuan of net cash assets. The company's net assets at the end of 2021 were 209.1 billion yuan, and after the rights issue, they will exceed 237 billion yuan, which will be more than 70 billion yuan behind the second-ranked Haitong.</p><p>In the securities industry, total assets are undoubtedly the most important consideration. Therefore, this rights issue will significantly increase CITIC Securities' asset size, thereby further consolidating its leading position in the industry.</p><p><b>However, rights issues may have short-term negative impacts on investors. On the one hand, after a rights issue, the stock price is diluted, and the number of shares in circulation will increase. On the other hand, if you don't participate in the rights issue, the lower the rights issue price, the more you will lose.</b></p><p>According to the announcement, the rights issue will be made to all A-share shareholders at a ratio of 1.5 shares for every 10 shares held. The rights issue price was 14.43 yuan per share, lower than the previous day's closing price of 26.36 yuan, representing a 55% discount.</p><p>If you own 100 shares of CITIC Securities, then you have the right of first refusal to subscribe to 15 shares in this rights issue. Of course, you can also give up the right to subscribe to these 15 shares, which means forfeiting the rights issue.</p><p>For shareholders who have not yet sold their holdings, if they do not participate in the rights issue, they will have to bear a 6% loss. So the question is, since there has already been a certain decline, is CITIC Securities still worth investing in?</p><p>In the short term, the stock price plummeted by 5% today. On Monday, the stock price opened with some emotion, and it fell directly to around 24.8 yuan after the rights issue and ex-rights. Based on the closing price of 25.03, this is less than a 1% drop. In other words, if you've been \"beaten\" today and haven't sold yet, and you don't want to pay for the rights issue, you'll only lose another 1% at most.</p><p>Whether the outlook is positive later on will depend on investors' faith.</p><p><i><b>02、</b></i><b>Challenging</b></p><p><b>The most severe case of CITIC Securities being \"hacked\" was its inverse indicators.</b></p><p>Last year's booming blue-chip market saw CITIC Securities announce on February 10th...<a href=\"https://laohu8.com/S/600519\">Kweichow Moutai</a>The target price was set at 3,000 yuan, and Kweichow Moutai's stock price surged 5.9% that day, which was the last positive candlestick before Kweichow Moutai's stock price peaked.</p><p>As we all know, Moutai's stock price plummeted by 35% in just over six months, reaching a recent 1,662 yuan, with its market value evaporating by 11,000 yuan.</p><p>Last July,<a href=\"https://laohu8.com/S/300750\">CATL</a>With CATL's stock price soaring and rising steadily, CITIC Securities released a research report on July 30 stating that it maintains a buy rating on CATL with a target price of 754 yuan per share for 2023. This is 35% higher than the closing price of 556.8 yuan on the 29th. However, unfortunately, Ningwang hit a new historical high during trading on the 30th, but closed down 1.15% in a single day, embarking on a pullback/retracement and once falling below 470 yuan.</p><p><b>Bullish targets don't work, while bearish targets seem to have an impact.</b></p><p><a href=\"https://laohu8.com/S/600927\">Yong'an Futures</a>It went public on December 23, 2021, with an issue price of 17.97 yuan. After listing, it hit the daily limit for six consecutive days, reaching a high of 41.69 yuan on December 30, with a market value of over 60 billion yuan at one point. Subsequently, on December 31, Yong'an Futures experienced a limit-down adjustment, and on January 3, 2022, CITIC Securities released a research report that further criticized Yong'an Futures, stating that the stock price had a 35% downside potential. As a result, \"Qimao\" experienced another flash crash at the start of the new year.</p><p><img src=\"https://static.tigerbbs.com/5fccb088cf8458fdf5b2f6011ef62c62\" tg-width=\"553\" tg-height=\"280\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: Choice, Yong'an Futures intraday trend)</p><p>Unfortunately, Yong'an Futures hit the daily limit today, closing at 34.41, up 8.27%. It seems that it is still quite far from CITIC Securities' bearish target price of 22 yuan.</p><p>Ningde and Moutai are undoubtedly excellent companies in their respective sectors, and Yong'an Futures' valuation is not cheap. However, when CITIC Securities gives a target price, sometimes luck is a bit unlucky, which causes it to lose some accuracy in the short term.</p><p><b>The deviation from the target price is not limited to these stocks that investors are widely talking about. Of course, it is also related to drastic changes in the macroeconomic environment and the deviation of the main theme of market speculation. It's just a coincidence that the \"number one\" stock has encountered it.</b></p><p>Besides the hacking of its directional indicators, the company's market capitalization has consistently lagged behind Eastmoney recently. Fifty securities firms with a total market capitalization of 4 trillion yuan. Eastmoney, the top securities firm, has a net worth of 334 billion yuan, 10.4 billion yuan more than CITIC Securities. It's worth noting that during the 2015 bull market, CITIC's stock price reached its highest historical high, with a market capitalization approaching 400 billion yuan. At that time, Eastmoney was less than 50 billion yuan, ranking outside the top 20 in market capitalization, while the former was eight times that of the latter.</p><p><b>Of course, even in the same industry, the mindset of those holding shares in Eastmoney and CITIC is vastly different.</b>Since its listing in 2010, Eastmoney has seen a cumulative increase of 32 times, while CITIC has seen less than double the increase during the same period. In 2021, Eastmoney rose 44%, while CITIC Securities fell 9%.</p><p>There is no harm without comparison, which shows that investors holding CITIC Securities are puzzled.</p><p><i><b>03、</b></i><b>A camel is bigger than a horse when it starves to death</b></p><p>Although its market capitalization is temporarily lagging behind, the eldest brother<b>CITIC's fundamentals are quite solid.</b></p><p>Just the day before releasing its rights issue announcement yesterday, CITIC Securities showed off its \"muscles\" to investors. The company released its 2021 preliminary financial results, showing revenue of RMB 76.5 billion, a year-on-year increase of 40.8%, net profit attributable to the parent company of RMB 23 billion, a year-on-year increase of 54.2%, while ROE, which is of great interest to value investors, was 12.01%, an increase of 3.58 percentage points year-on-year.</p><p><img src=\"https://static.tigerbbs.com/2780f5270ca95f901cd5683b4cb812fe\" tg-width=\"410\" tg-height=\"285\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/300033\">Tonghuashun</a>(CITIC Securities preliminary earnings report)</p><p>The company's revenue in the fourth quarter alone was approximately 18.8 billion yuan, a year-on-year increase of over 50%, and its net profit attributable to the parent company was 5.3 billion yuan, a year-on-year increase of more than double. Based on this calculation, the company's fourth-quarter results far exceeded expectations.</p><p><b>The better-than-expected results were mainly due to improved market prosperity in the fourth quarter, rapid development of the derivatives business, and high year-on-year growth in revenue from investment banking and other businesses.</b></p><p>In addition, CITIC Securities still ranks among the top in many indicators, making its position as the leading company unlikely to be shaken.</p><p>In 2021, CITIC Securities' IPO scale reached 85 billion yuan, a year-on-year increase of 88%, ranking first in the industry; The number of IPOs was 68, an increase of 27 compared to last year, ranking first in the industry. The refinancing scale reached 253.9 billion yuan, a year-on-year increase of 40%, ranking first in the industry. Bond underwriting reached 1,563.4 billion yuan, up 20% year-on-year, ranking first in the industry. Asset management business remained the largest in net revenue in the third quarter, with an increase of over 64%.</p><p><img src=\"https://static.tigerbbs.com/c4069729236c1f8455fca314d212fcb6\" tg-width=\"408\" tg-height=\"279\" referrerpolicy=\"no-referrer\"/></p><p>(Data source: China Aviation Securities, growth rate of asset management business of listed securities firms)</p><p>Capital intermediary business accounted for the vast majority of the purposes of this large-scale financing. Of the 28 billion yuan, the company will use no more than 19 billion yuan for capital intermediary business.</p><p>Intermediary services typically include margin trading, stock pledging, income swaps, equity derivatives, commodity derivatives, market making, and cross-border trading.</p><p><img src=\"https://static.tigerbbs.com/c35cd2dac3004171044926b7426dc8e6\" tg-width=\"458\" tg-height=\"265\" referrerpolicy=\"no-referrer\"/></p><p>(Data source:<a href=\"https://laohu8.com/S/002736\">Guoxin Securities</a>(Revenue structure of CITIC Securities' various businesses)</p><p>Judging from the company's past revenue structure, the company's business is becoming increasingly balanced. The proportion of the company's traditional brokerage business has been decreasing year by year, while the proportion of intermediary business has become an important business growth point for the company.</p><p>Generally speaking, capital intermediary business is characterized by a wide range of clients, rich products, stable interest rate spreads, and controllable risks, making it a key business direction that the company has focused on cultivating in recent years. With the pilot program for market-making trading on the Science and Technology Innovation Board imminent, the company's growth will receive</p><p><b>Some institutions predict that the company's rights issue will mainly be used to develop capital intermediary business, which mainly includes over-the-counter derivatives business and margin trading business. Both are high-quality businesses with relatively neutral risk and high ROA. The rights issue will have a short-term direct impact of about 0.8% on the company's ROE. However, after the rights issue raised funds are put into operation, the company's ROE is expected to rise to 12% in 2023.</b></p><p>Looking at it this way, the company's position as the \"number one\" can still be maintained.</p><p><i><b>04、</b></i><b>epilogue</b></p><p>The large-scale rights issue will hurt shareholders the most. Although the price has fallen sharply today and has almost wiped out the gap, the final ex-rights price is still higher than the closing price.<b>There is still some room for adjustment in the short term.</b></p><p><b>However, in the long run, the fundamentals of the \"number one\" company are relatively solid. The large amount of money raised from the rights issue will undoubtedly improve the company's asset quality and scale, thereby building it into a flagship securities firm.</b></p><p>Whether or not the company's management had foresight and made certain judgments about the securities market, taking advantage of the fact that they could still make money at this time to do more, remains to be seen.</p><p></body></html></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/26ca889a3e1a80f90c55621f8f5d7c3a","relate_stocks":{"161027":"证券"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1140376268","content_text":"有些公司你买入持有，每年还有分红送钱，可是有些公司你买入了，不但没钱送，反而还得向你要钱。昨晚，券商“一哥”中信证券历时11个月的“要钱”计划正式落地，280亿的配股规模，超过招商证券2020年的127亿元配股，成为券商行业最大的一次配股融资。配股向来都会对股价带来短期负面影响，对于持有的股民来说，“挨打”肯定是少不了，还得考虑是否参与配股。（数据来源：Choice，中信证券分时走势）今日早盘，中信证券不出意外的跳空低开3%，而且一路走到黑，把整个证券板块一众“小弟”拖下水，要是说上证指数今日跑输创业板指数，肯定有中信证券的“功劳”。截至收盘，中信证券下跌5%，几乎收在最低位，证券板块下跌2.38%。在多数老股民记忆里，中信证券都是行业内的老大哥，遥想2015年，中信证券不可一世，一度成为亚洲第一大，全球第四大券商巨头，而6年过去了，在国内竟被东财拉下马来。中信证券市值在今年6月被东方财富超越，落到第二，尽管东方财富这些天有些回落，但市值依然超中信证券不少。这次280亿的巨额配股，一哥能挽回自己的尊严吗？01、配股利好了谁？对于中信证券自身来说，配股是当前比较合适的再融资方式。一方面可以直接从市场上获取大额融资，另一方面又不稀释控股股东的股权。配股直接面向全体老股东，那么分担到每个投资者的资金压力就会小很多。另外，中信证券大股东股权占比本来就很低，直接配股不会稀释股权。从三季度看，大股东中信有限公司持有股权比例并不高，只占15.47%。这次配资，中信证券本次配股募集大概280亿，其中，A股配股募230亿，H股配股募集50亿。如果募集资金280亿元，那么相当于直接补充了280亿元现金净资产。公司2021年底净资产2091亿，配股完成后将超2370亿，较第二名海通差距将超700亿。在券商行业，总资产无疑是最重要的考量方式，所以这次配股募资，将大幅提升中信证券的资产规模，从而进一步巩固在行业内的龙头地位。不过，配股对于投资者来说，可能会带来短期负面影响。一方面，配股之后，股价被稀释，流通中股票就会增多。另一方面，如果不参与配股的话，配股价越低，那就等于要亏越多。根据公告，配股按照每10股配售1.5股的比例向全体A股股东配售。配股价格为14.43元/股，比前一日收盘价26.36元低，相当打了55折发行。如果你手里有100股中信证券，那么这次配股你有15股的优先认购权，当然，你也可以放弃这15股的认购权，也就是弃配。对于还没有抛售持有的股民来说，如果不参与配股的话，就得承受6%的亏损，那问题来了，现在已经有一定跌幅了，中信证券还值得配吗？短期来看，今日股价大跌5%，股价周一开盘再来个情绪啥，直接就跌到配股除权后的价格24.8元附近，按照收盘价25.03计算，也就不到1%的跌幅。也就是说，今天“挨打”了还没抛售，又不想交钱配股，最多也就是再损失1%。至于后面是否看好，就得考验投资者信仰了。02、备受挑战中信证券被“黑”的最惨的莫过于它的反向指标。去年轰轰烈烈的大白马行情，中信证券在2月10日将贵州茅台目标价定为3000元，而当天贵州茅台股价大涨5.9%，这也是贵州茅台股价见顶之前的最后一根阳线。此后的故事大家也都知道了，茅台短短半年多大跌35%，股价最新1662元，市值蒸发1.1万。去年7月，宁德时代开车狂飙，一路涨不停，中信证券7月30日发布研报称，维持宁德时代买入评级，2023年目标价为754元/股。相较于29日收盘价的556.8元相比，还要高出35%。不过，很不凑巧，宁王30日盘中创下历史新高，但单日收跌1.15%，并开启了回撤之路，且期间一度跌破470元。看多目标不行，而看空目标好像又有影响力。永安期货2021年12月23日以17.97元的发行价上市，上市后连续6日涨停，至12月30日触及最高价41.69元，市值一度超600亿元。随后12月31日永安期货出现跌停调整，而中信证券2022年1月3日发布研报再踩永安期货一脚，称股价有35%下行空间。结果，“期茅”新年开盘再次闪崩。（数据来源：Choice，永安期货分时走势）不巧的是，今日永安期货盘中一度涨停，报收34.41，涨幅8.27%，看来距离中信证券的看空目标价22元，好像又远了不少。宁德、茅台等无疑都是各赛道的非常优秀的公司，而永安期货估值也是不便宜的标的，只是中信证券给出的目标价的时候，有时运气就是有点背，导致短期失去了一些准头。方向偏离目标价还不仅限于这些股民广为津津乐道的票，当然这背后固然也有宏观环境和市场炒作主线偏离等因素的剧烈变化有关，只是好巧不巧，偏偏“一哥”就遇上了。除了方向指标被黑，公司市值近来一直落后于东方财富。50家券商，总市值4万亿。券商一哥东方财富3340亿，高出中信证券104亿。要知道的是，2015大牛市时，中信历史股价最高时，市值逼近4000亿，那时东财不足500亿，市值排名20名开外，前者是后者的8倍。当然，同样的行业，持有东财和中信的心态却大相径庭。东财2010年上市至今，累计涨幅32倍，同期中信上涨不到1倍。2021年东财上涨44%，中信证券还反而下跌9%。没有对比就没有伤害，可以看出，持有中信证券的投资者表示很纳闷。03、瘦死骆驼比马大虽然市值暂时落后，但老大哥中信的基本面还是比较扎实的。就在昨天发布配股公告的前一天，中信证券还向投资者秀了一下“肌肉”。公司发布2021年度业绩快报，其中营收765亿元，同比增长40.8%，归母净利润230亿元，同比增长54.2%，而价值投资者比较关注的ROE12.01%，同比提升3.58个百分点。（数据来源：同花顺，中信证券业绩快报）公司单单四季度收入大约有188亿元，同比增长超50%，归母净利润53亿，同比增长超1倍。这么一算，公司第四季度业绩大超预期。超预期主要来自第四季度市场景气度上行、衍生品业务快速发展、投行业务、其他业务收入同比高增。此外，中信证券多项指标还是位居前列，老大哥的位置不容易撼动。2021年，中信证券IPO规模850亿，同比增长88%，位居行业第一；IPO家数68家，较去年增加27家，位居行业第一。再融资规模2539亿，同比增长40%，位居行业第一。债券承销15634亿，同比+20%，位居行业第一。资管业务三季度净收入依旧第一，增幅超过64%（数据来源：中航证券，上市券商资管业务增速）对于此次的大笔融资用途中，资本中介业务占据了绝大部分。在280亿元资金中，公司将使用不超190亿元用于资本中介业务。中介业务一般有就是融资融券、股票质押、收益互换、股权衍生品、大宗商品衍生品、做市交易、跨境交易等。（数据来源：国信证券，中信证券各业务收入结构）从公司过往的业务收入结构来看，公司业务越来越均衡。公司传统经纪业务占比逐年降低，而中介业务比列成为公司重要的业务增长点。一般来说，资本中介业务具有客户广泛、产品丰富、利差稳定、风险可控的特征，是公司近年来重点培育的业务方向。科创板做市交易试点在即，公司增长获得资金保障。有机构预测，公司配股主要用于发展资本中介业务，中介业务主要为场外衍生品业务及两融业务，均为风险相对中性且ROA较高的优质业务，配股对公司ROE将带来约0.8%的短期直接影响，但伴随配股募资投入经营后预计2023年公司ROE将升至12%。这么一看，公司“一哥”的地位还是能保住。04、结语大笔配股募资，最伤的还是股民，尽管今天已经大跌，也差不多抹掉差距，但最终除权价依旧高于收盘价，短时间还有一定调整的空间。但长远出发，“一哥”的基本面还是比较扎实，配股募来的大笔钱，毫无疑问将提升公司的资产质量与资产规模，进而打造航母级券商。至于是不是，公司管理层有先见之明，对证券市场的某些判断，趁着这个时候还能搞钱的时候，多搞一点，就不得而知了。","news_type":1,"symbols_score_info":{"161027":0.9}},"isVote":1,"tweetType":1,"viewCount":4598,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124531242,"gmtCreate":1624771214286,"gmtModify":1703844904124,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3576956646613612","idStr":"3576956646613612"},"themes":[],"title":"","htmlText":"I 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up up","listText":"Up up up","text":"Up up up","images":[{"img":"https://static.tigerbbs.com/e35dd8385c87c8a8da3c87b77d39fc6f","width":"1080","height":"2801"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/830661875","isVote":1,"tweetType":1,"viewCount":4761,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":140365403,"gmtCreate":1625630780402,"gmtModify":1703745294006,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3576956646613612","idStr":"3576956646613612"},"themes":[],"title":"","htmlText":"DIDI up","listText":"DIDI up","text":"DIDI up","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/140365403","repostId":"1130494473","repostType":4,"repost":{"id":"1130494473","kind":"news","pubTimestamp":1625630000,"share":"https://ttm.financial/m/news/1130494473?lang=en_US&edition=fundamental","pubTime":"2021-07-07 11:53","market":"us","language":"zh","title":"Will advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?","url":"https://stock-news.laohu8.com/highlight/detail?id=1130494473","media":"长庚科技","summary":"种种迹象显示，滴滴正在加快户外广告业务的布局。\n长庚君了解到，滴滴已在部分礼橙专车上投放了车载广告屏，这是继一个月前滴滴在快车上投放车载广告屏后，再度加快该项业务的布局。(之前的报道在这里）\n6月初，","content":"<p><img src=\"https://static.tigerbbs.com/31b11f89302957ecc6711f825cf96303\" tg-width=\"1080\" tg-height=\"1440\"></p><p>All signs indicate that Didi is accelerating its expansion into its outdoor advertising business.</p><p>Chang Geng Jun learned that Didi has already deployed in-car advertising screens on some of its Li Cheng ride-hailing services. This is another acceleration of Didi's deployment of in-car advertising screens on its Express ride-hailing services a month ago. (Previous report here)</p><p>In early June, Chang Gengjun disclosed that drivers on some Didi Express vehicles operating in Beijing had received notices requiring the installation of in-vehicle advertising screens. At the time, a driver revealed that Didi only installed in-vehicle advertising screens on lower-priced express cars, and would not install large screens on premium and private cars. Contrary to drivers' predictions, Didi had actually been requiring some ride-hailing drivers to install in-vehicle advertising screens since mid-to-late June.</p><p>A ride-hailing driver revealed that his vehicle received a notification at the end of June to install in-vehicle advertising screens. According to his understanding, 15% of Licheng ride-hailing services in the Beijing market have already completed the installation.</p><p>Similar to Express, drivers who receive the notification are not required to pay installation and screen fees, and are not required to compensate for screen damage. The difference is that if the screen is lost, the driver needs to pay 2,500 yuan in compensation, while if the express driver loses the screen, the compensation is 1,800 yuan.</p><p>Chang Gengjun discovered that the in-vehicle screens installed on Licheng ride-hailing vehicles are much larger than those on express rides, and the screens do not show significant reflections, leading to the inference that the in-vehicle screens on ride-hailing vehicles are more expensive. Furthermore, compared to a month ago, the content on Didi's in-vehicle screens has been significantly improved. It not only features children's songs, movies, and variety shows, but also embeds LBS services such as food recommendations.</p><p>In terms of advertising, only Bilibili, Youku, Sina, and Didi still have their own promotional videos. It is currently unclear whether these advertising content is content replacement or direct placement.</p><p><img src=\"https://static.tigerbbs.com/d1728a2f74e6233348dbd4e0d0e0fa9e\" tg-width=\"1080\" tg-height=\"1440\" referrerpolicy=\"no-referrer\"></p><p>Unlike purely ad-playing platforms like Focus Media, Didi may hope to increase user acceptance of outdoor advertising through a combination of content, LBS services, and advertising.</p><p>In November 2019, Didi invested 10 million yuan to establish Beijing Lilicheng Media Co., Ltd. The company's main task is to create suitable in-vehicle content for Didi. Public information shows that the production team of Lilicheng has collaborated with Douyin and Zhenledao Culture to produce the variety show short drama \"Dream! Jingjing\", which will be broadcast jointly on Didi's in-car platform and Douyin platform.</p><p>It is understood that, unlike ride-hailing drivers, Didi does not mandate that ride-hailing drivers install in-vehicle advertising screens, but only promotes them to drivers by suggesting they install them.</p>","source":"lsy1575616094547","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Will advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWill advertising become the core revenue stream for Didi's large-screen ride-hailing service in Licheng?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">长庚科技</strong><span class=\"h-time small\">2021-07-07 11:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p><img src=\"https://static.tigerbbs.com/31b11f89302957ecc6711f825cf96303\" tg-width=\"1080\" tg-height=\"1440\"></p><p>All signs indicate that Didi is accelerating its expansion into its outdoor advertising business.</p><p>Chang Geng Jun learned that Didi has already deployed in-car advertising screens on some of its Li Cheng ride-hailing services. This is another acceleration of Didi's deployment of in-car advertising screens on its Express ride-hailing services a month ago. (Previous report here)</p><p>In early June, Chang Gengjun disclosed that drivers on some Didi Express vehicles operating in Beijing had received notices requiring the installation of in-vehicle advertising screens. At the time, a driver revealed that Didi only installed in-vehicle advertising screens on lower-priced express cars, and would not install large screens on premium and private cars. Contrary to drivers' predictions, Didi had actually been requiring some ride-hailing drivers to install in-vehicle advertising screens since mid-to-late June.</p><p>A ride-hailing driver revealed that his vehicle received a notification at the end of June to install in-vehicle advertising screens. According to his understanding, 15% of Licheng ride-hailing services in the Beijing market have already completed the installation.</p><p>Similar to Express, drivers who receive the notification are not required to pay installation and screen fees, and are not required to compensate for screen damage. The difference is that if the screen is lost, the driver needs to pay 2,500 yuan in compensation, while if the express driver loses the screen, the compensation is 1,800 yuan.</p><p>Chang Gengjun discovered that the in-vehicle screens installed on Licheng ride-hailing vehicles are much larger than those on express rides, and the screens do not show significant reflections, leading to the inference that the in-vehicle screens on ride-hailing vehicles are more expensive. Furthermore, compared to a month ago, the content on Didi's in-vehicle screens has been significantly improved. It not only features children's songs, movies, and variety shows, but also embeds LBS services such as food recommendations.</p><p>In terms of advertising, only Bilibili, Youku, Sina, and Didi still have their own promotional videos. It is currently unclear whether these advertising content is content replacement or direct placement.</p><p><img src=\"https://static.tigerbbs.com/d1728a2f74e6233348dbd4e0d0e0fa9e\" tg-width=\"1080\" tg-height=\"1440\" referrerpolicy=\"no-referrer\"></p><p>Unlike purely ad-playing platforms like Focus Media, Didi may hope to increase user acceptance of outdoor advertising through a combination of content, LBS services, and advertising.</p><p>In November 2019, Didi invested 10 million yuan to establish Beijing Lilicheng Media Co., Ltd. The company's main task is to create suitable in-vehicle content for Didi. Public information shows that the production team of Lilicheng has collaborated with Douyin and Zhenledao Culture to produce the variety show short drama \"Dream! Jingjing\", which will be broadcast jointly on Didi's in-car platform and Douyin platform.</p><p>It is understood that, unlike ride-hailing drivers, Didi does not mandate that ride-hailing drivers install in-vehicle advertising screens, but only promotes them to drivers by suggesting they install them.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/By1Icoz6Fhvf4ok-fxNpDw\">长庚科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b65bfcb358a6800fc2fe39bc0b3af8fc","relate_stocks":{"DIDI":"滴滴(已退市)"},"source_url":"https://mp.weixin.qq.com/s/By1Icoz6Fhvf4ok-fxNpDw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1130494473","content_text":"种种迹象显示，滴滴正在加快户外广告业务的布局。\n长庚君了解到，滴滴已在部分礼橙专车上投放了车载广告屏，这是继一个月前滴滴在快车上投放车载广告屏后，再度加快该项业务的布局。(之前的报道在这里）\n6月初，长庚君披露了在北京运营的部分滴滴快车上，司机收到过要求安装车载广告屏的通知。当时曾有司机透露，滴滴仅在价格较低的快车上安装车载广告屏，优享和专车将不会安装大屏。与司机们预测不同的是，事实上从6月中下旬开始，滴滴就已经要求部分专车司机安装车载广告屏。\n一位专车司机透露，他的车辆是在6月底收到通知安装车载广告屏，据他了解目前北京市场已有15%的礼橙专车完成了安装。\n与快车相同的是，收到通知的司机无需缴纳安装和屏幕费用，屏幕损坏也无需赔偿。不同的是屏幕如果丢失，司机需要赔偿2500元，而快车司机如果屏幕发生丢失，赔偿金额为1800元。\n长庚君发现，礼橙专车上安装的车载屏比快车的屏幕大很多，且屏幕没有明显反光现象，由此推断专车的车载屏成本更高。此外，与一个月前相比，滴滴在车载屏上的内容已经得到相当程度的完善。不仅有儿歌、影视、综艺等节目，还内嵌了如美食推荐等LBS服务。\n在广告方面、依然只有B站、优酷、新浪和滴滴自己的宣传片，目前尚不清楚是这些广告内容是内容置换还是直接投放。\n\n与分众这样的纯广告播放平台平台不同，滴滴可能希望以内容+LBS服务+广告的形式来提高用户对户外广告的接受程度。\n滴滴在2019年11月斥资1000万元人民币成立北京粒粒橙传媒有限公司。该公司主要任务就是为滴滴制作适合的车载内容。公开信息显示，粒粒橙的制作团队已经与抖音、真乐道文化联合制作综艺短剧《做梦吧!晶晶》，该剧会在滴滴的车载平台与抖音平台共同播出。\n据了解，与快车司机不同的是，滴滴并未强制要求专车司机安装车载广告屏，只是以建议安装的方式向司机推广。","news_type":1,"symbols_score_info":{"DIDI":0.9}},"isVote":1,"tweetType":1,"viewCount":4386,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":148581996,"gmtCreate":1625988206215,"gmtModify":1703751705341,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3576956646613612","idStr":"3576956646613612"},"themes":[],"title":"","htmlText":"???","listText":"???","text":"???","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/148581996","repostId":"1114379787","repostType":4,"isVote":1,"tweetType":1,"viewCount":4194,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":158027417,"gmtCreate":1625115259539,"gmtModify":1703736473260,"author":{"id":"3576956646613612","authorId":"3576956646613612","name":"AceSU","avatar":"https://static.tigerbbs.com/cada8c68090b1acf0108ea47608d34dc","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3576956646613612","idStr":"3576956646613612"},"themes":[],"title":"","htmlText":"Is it time to buy?","listText":"Is it time to buy?","text":"Is it time to buy?","images":[{"img":"https://static.tigerbbs.com/82844eb2487b10432df1fb03f81eb434","width":"1080","height":"2800"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/158027417","isVote":1,"tweetType":1,"viewCount":4300,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"lives":[]}