Ford Hires Apple Car Chief in Coup for Recovering Automaker

Bloomberg2021-09-08

Doug Field played a major role launching the Model 3 at Tesla He returned to Apple in 2018 as a VP in special projects group Ford Motor Co. is hiring the head of Apple Inc.’s car project away from ...

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Comments

Tansri
2021-09-08
Tansri
This is interesting. Doug Field left Ford earlier as an engineer for Tesla. Then jumped from Tesla to Apple and now hopped back to Ford. Now all his ex-bosses in Ford got to report to him.
- breAkdaWn:
  Apple car will be sold in supermarkets soon
SSVC
2021-09-08
SSVC
Yes Appreciate your comments and response Thanks
JuniorShiba
2021-09-08
JuniorShiba
Ok
Nibatry
2021-09-08
Nibatry
Wow ? ?
- JuniorShiba:
  Ok
ASMH
2021-09-08
ASMH
Like
GohKS
2021-09-08
GohKS
Latest. Please like and comment. Thank you.
- VivS:
  Done
- Pplymm:
  Done

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Field also previously worked as a top engineer at Tesla Inc. between two stints at Apple -- most recently as a vice president in its special projects group -- and played a major role at Tesla launching the Model 3 sedan.\nThe hire is a coup for Ford, which has made major strides under Chief Executive Officer Jim Farley in convincing investors it can compete with Tesla and others on electric vehicles and technology. Ford shares have almost doubled since Farley took over in October, after his two predecessors presided over a years-long slump.\n“This is a watershed moment for our company -- Doug has accomplished so much,” Farley said in a briefing with reporters. “This is just a monumental moment in time that we have now to really remake” the automaker.\nBloomberg News reported the move earlier Tuesday, citing people familiar with the matter. 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Discussions with some major automakers, including Hyundai Motor Co., have stalled, Bloomberg reported in March.\nField joined in 2018 and is at least the fourth member of the car group’s management team who has left since February and the fourth Apple car division chief to leave in since it started.\nField’s Path\nField is coming full circle, having begun his career as an engineer at Ford. He returns as the key player in the automaker’s push to create a continuous flow of revenue from deploying services into vehicles via software. Farley has said Ford’s future depends not on selling cars one at a time, but on selling features to owners to constantly update their cars like they do their phones.\n“There’s no company with a better history in this industry,” Field told reporters. “After meeting and talking to Jim and other leadership at Ford, I became convinced that not only was the history here, but that there was a deep desire to really change and embrace these technologies.”\nRecurring revenue has become the holy grail for automakers looking to break free of the industry’s historical boom-and-bust cycles. Whereas Tesla has offered over-the-air updates for years, Ford has recently started offering features including a hand-free driving system on its electric Mustang Mach-E and F-150 pickup for a fee.\nField said he plans to keep his home in Silicon Valley, while also purchasing a new home in the Detroit area.\n“I’m in Michigan right now and I will be here whenever I’m needed in order to push things forward,” Field said. 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Then&nbsp;jumped&nbsp;from Tesla to Apple and now hopped&nbsp;back to Ford. Now all&nbsp;his ex-bosses in Ford got to report to him.&nbsp;","text":"This is interesting. Doug Field left Ford earlier as an engineer for Tesla. Then jumped from Tesla to Apple and now hopped back to Ford. 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Please like and comment. Thank you.","listText":"Latest. Please like and comment. Thank you.","text":"Latest. Please like and comment. Thank you.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/880641135","repostId":1145192276,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5785877,"gmtCreate":1631058475842,"gmtModify":1663233530426,"authorId":3577997752891554,"author":{"id":3577997752891554,"authorId":3577997752891554,"name":"VivS","avatar":"https://community-static.tradeup.com/news/30c34386927a46833ad12baf13cb86f3","vip":1,"crmLevel":7,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":880641135,"type":1,"supId":0,"prevId":0,"content":"Done","text":"Done","html":"Done"},{"id":5785830,"gmtCreate":1631058353554,"gmtModify":1663233529646,"authorId":3582681835792049,"author":{"id":3582681835792049,"authorId":3582681835792049,"name":"Pplymm","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":880641135,"type":1,"supId":0,"prevId":0,"content":"Done","text":"Done","html":"Done"}],"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":127,"commentSize":7,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.24.2","shortVersion":"4.24.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1145192276"}