618格局生变，抖音快手加入战团，阿里地位面临挑战

雷达财经2021-06-20

今年的618，格局生变。媒体报道中，消费者是疲惫应对、躺平状态，没了狂欢的味道；商家的声势也在减弱、放低姿态，氛围低调了许多。行业人士认为，直播带货常态化之下，消费者可随时在直播间买到低价产品，618的促销优势不在。而反垄断重锤之下，过去电商行业极度内卷的过度营销、恶性竞争、“二选一”等形式得以抑制，取而代之的是抓运营、补品类、完善体验，平台希望从自身出发增强对品牌方和消费者的吸引力。如今，...

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Comments

文仔虎
2021-06-21
文仔虎
Let see
Ericpang122
2021-06-20
Ericpang122
有點亂人太多感覺是大魚吃小魚
我就静静的看
2021-06-20
我就静静的看
閱
Kevin29
2021-06-20
Kevin29
有挑戰，纔會有進步
- NEW_amy000:
  Mg

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