Ford's Electric F-150 Lightning Truck Gets Higher Starting Price -- Again

Dow Jones2022-10-06

Ford Motor Co. is raising the starting price of its all-electric truck for the second time in recent months.

The new price tag for the 2023 F-150 Lightning Pro is $51,974, the company said. The increase is expected to affect only the Pro, its most affordable trim level.

Customers who have current orders with Ford won't be affected by the price increase.

The Dearborn, Mich., auto maker said supply-chain problems, rising material costs and market factors were the main reasons for the increase in price.

Ford raised prices for all models of its F-150 Lightning truck in early August, less than four months after it began shipping the pickup to dealerships. At that time, the price for the F-150 Lightning Pro was $46,974.

In April, the company said the truck's price would start at around $40,000, making it more affordable than many competitors and about the same price at the time as the Cybertruck by Tesla Inc., which leads the country in electric-vehicle sales.

Ford's new plug-in truck is a battery-powered version of the F-150 pickup, which has been America's bestselling vehicle for decades.

Auto makers including Tesla and General Motors Co. have also been raising prices on certain electric vehicles, as they look to offset the higher costs of raw materials used in their batteries.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

Leave a comment
7