根据Adobe Analytics的数据，专注于电子商务的“剁手星期一”已经取代“黑色星期五”成为假日季的头号销售日。“剁手星期一”时间为感恩节后的第一个星期一。根据该数据提供商的数据，消费者在剁手星期一的支出达到了117.9亿美元，远远高于黑色星期五的91.2亿美元销售额，这也超过了Adobe Analytics之前预测的112亿至116亿美元区间。
在寻求优惠的消费者中，购买最多的是乐高、索尼(SONY.US)的PlayStation 5、美泰(MAT.US)的风火轮汽车模型、艺电(EA.US)的电子游戏《Madden 23》等。
Shopify(SHOP.US)的强劲销售数据也提振了剁手星期一销售额的飙升。在线销售需求也有助于解释柯尔百货(KSS.US)、诺德斯特龙(JWN.US)和梅西百货(M.US)等商店抢购活动期间的客流量大幅下降。
随着消费者继续通过科技巨头亚马逊(AMZN.US)、沃尔玛(WMT.US)、塔吉特(TGT.US)等数十家零售商进行在线购物，预计到假日购物季结束时，销售额将超过2100亿美元。沃尔玛和塔吉特等零售商在增强电子商务能力方面投入了大量资金。
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